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App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
2,165 backers pledged $163,990 to help bring this project to life.

Counting down to June

Posted by Story & Pixel (Creator)

TL;DR Get ready to screen a cut of the film June 9th, and we need some help with some coverage footage.

June is coming like a freight train and we're still grinding hard on the edit. We're planning on showing you a full length cut of the film June 9th, but more on that later.

We need footage of apps being used in your town

A core theme of the film is that the mobile device is the first truly democratic computer that could go to every person in the world. But rather than spelling out this point in the film, we would much rather show it. So we're looking for footage of people using apps all over the world. From wide shots to tight shots, indoors or out, in public or in private, if someone is using a mobile device and you can point a camera at it, we would love to see it. If we use your shot, we'll be sure to credit you in the film.

Here are some random examples of shots we're interested in, but by no means limit yourself:

More examples here.

Capturing the footage

You may be thinking you're not a talented shooter. Don't worry, there are apps for that. If you have a phone with a great camera, we recommend shooting the video with Hyperlapse (free) as it provides framerate control and excellent stabilization. Here’s how to get great footage out of it:

  • Launch Hyperlapse and then perform four quick taps on the screen with four fingers to bring up the settings dialog (here’s a video demonstration if it’s not working for you).
  • Set the resolution to 1080p
  • Set the frame rate to 24 fps -Set the speed to Normal -Dismiss the settings screen and record your video -Move the speed slider to 1x and tap the checkmark -Use the Share button and choose a method to get your clip out of the app. We prefer Dropbox ourselves.

FiLMiC Pro ($9.99 US) is another great option for capturing cinematic video on your phone (supports iPhone and Android).

If you are a regular video pro and shooting some shots for App sounds fun, here are the specs that we would love for you to shoot it in:

  • 24 frames per second with 180° shutter angle (that’s a shutter speed of 1/50 if your camera doesn’t show shutter angle)
  • Shoot log if you can. S-Log3 would be ideal. If you don't know what log is, just turn down your sharpening and saturation a pinch for us.

Getting the footage to us

Email us at with the subject “Footage for app” and include the following:

  • A link to download the footage
  • Your name as you would like it to appear in the credits if your footage is used
  • If you single out an individual and show their face in your footage, or have a shot that focuses on a handful of individual faces, please have each person sign this release and include it in your email. (If we end up using your clip, we’ll hit you up for a usage release as well)

We are incredibly excited to see what you make!

State of the Film

The film has progressed by leaps and bounds since our last update. We’ve been working ~6am-6pm on it and even bringing our editing setups when traveling for side work. At the time of our last update, we had the film to a state where we were ready to bring on a pro editor. Unfortunately, some funds we thought we had coming in fell through and we couldn’t bring on our editor. That definitely took some wind out of our sails but such is life. We didn’t let this slow us down on our editing, but we can hopefully pick up a pro down the road as the whole film will benefit from it. For the time being, we’re bringing on our good friend Scott Whipple as an assistant editor to help line things up for us as we cut.

We are really happy with the way the story of the film is coming together and we’re super grateful that we continued digging to discover the deeper story.

The edit you will see on the 9th will be rough around the edges, but we think you’re going to love what you see.

Much love,

Jake & Jed

Kinetic Village and Carolyn Pitts like this update.


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    1. Story & Pixel Creator on

      Thanks, Andy! It looks like there's some beautiful footage in there. What a cool adventure.

      We'll looks for some clips that would be a good fit and will get in touch with you within the next week or so.


    2. Kinetic Village on

      I have a ton of footage that might work for you. It was all shot on an iPhone 5s. I am pretty busy right now so I don't want to go find the originals shots unless you feel it will add something amazing to your film. Here is the documentary that I shot and edited in 2014 so in the smartphone and APP world it's a little old.…

      The best stuff is probably in the Dubai and China Section - there is a great shot of using maps in Dubai, tourist filming everything and people on trains just using their phones.

      If you like it I would appreciate you sharing it.

      Let me know what you want and I will get you orginal clips