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App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
2,165 backers pledged $163,990 to help bring this project to life.

XOXO Festival Premiere & Upcoming Online Release Details

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Lead Up

It wasn't without some drama, but we were able to show a rough cut of the first 12 minutes of App at XOXO Festival last weekend. To start, the weeks leading up to XOXO were quite the edit bender. We were editing right up to our 5pm deadline the night of the premiere, and as projects that close to the wire go, we almost had nothing to show when our final export crashed with an unknown error. Fortunately, the next export finished and the XOXO AV team was forgiving of our tardiness. 

Shooting pick-ups with Adam Lisagor a few hours before the premiere.
Shooting pick-ups with Adam Lisagor a few hours before the premiere.

Screening & Reception

With the weeks of exhaustion and the drama right before the event, the screening was a blur. Thankfully, the premiere was well received. There were lots of kind words, enthusiastic high-fives, and complimentary messages from new followers of the project. Most importantly, we brought some well deserved attention to Neven Mrgan's pizza skills. 

Online Release

We're currently cleaning up the edit of the first 12 minutes and will be releasing it online soon. We can't wait to get your feedback on the direction the film is heading.

Simultaneously as we clean up, we're looking for a sponsor to partner with us for the online premiere. If you know a sponsor whose taste is a good match and might be interested, please make an introduction (co@storyandpixel.com). Our past videos have done very well for sponsors and a little bit of gas in the tank sure goes a long way. 

Thanks

From giving us notes on the edit to loaning us a much needed soldering iron, so many people helped in getting this edit out the door in time and we're incredibly grateful. A special shout out to our families who didn't see much of us during the edit. 

Upcoming

We're cooking up some fun stuff for the end of the year and we're looking for a web hosting sponsor to help us deliver some mysterious, large files to backers in December. So again, if you know anyone who might be into partnering please make an introduction.

Much Love,

Jake & Jed

Corry Damey, Benedikt Müller, and 6 more people like this update.