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App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
2,165 backers pledged $163,990 to help bring this project to life.

Edit Sprints, Panic, and our own App?!

Posted by Story & Pixel (Creator)

A Quick, Big Thank You!

A huge thank you to all of you who shared our "Why Start" short and/or backed App Camp for Girls 3.0. It was so rad to see AC4G hit and exceed their goal. The indie app community is a beautiful one to be a part of.


So far this summer, we've been spending our days digging deep into the edit. A few weeks ago, we started using the paper edit to assemble the actual clips in Premiere Pro into a timeline edit and... it was just the best thing ever! Right now the film is the worst it will ever be and the parts that we have brought in, though very rough, are solid and can only get better.

With December just around the corner, we have a lot of editing to do. Our first sprint will be having 10-15 minutes to premiere at XOXO this year! Come check it out if you're around. If you can't make it, we'll be sure you can see it shortly after it premieres.

October 2014 - July 2015 Green = Captured Footage
October 2014 - July 2015 Green = Captured Footage

Upcoming Interviews

We are also headed to Portland the first of August to sit down with the founders of Panic, Cabel Sasser and Stephen Frank. If you're not familiar with their work, start here. It's a great story of how they turned down Steve Jobs's offer to build iTunes, a decision they are still glad they made. As some of the foremost creators of indie Mac software, they have been transparent with their difficulties creating high quality and profitable iOS apps. 

Big News

Our last bit of news is a big one. We're releasing our own app. Crazy, right? Indie app development has a long history of people scratching their own itch and building tools for their needs and that's exactly what we've done and we thought we would share the journey with you.

If you recall, early on in our Kickstarter updates, we shared some screenshots of what we were working on.

We've been using and refining the app with each interview and we think we have something compelling. We were going to put off its release until after the film premieres, but some stars have aligned and the timing seems right.

Almost everyone we've shown the app to has been intrigued by it and can come up with use cases we never imagined. We're realizing we may have created a tool that can help others. Also we realized that this is a great opportunity to gain perspective of all the things that app creators have to go through.

Marc Edwards saw our app while we were interviewing him and Russell Ivanovic at WWDC this year and he offered to do the design work for it. We're floored and honored. Marc's still busy with Skala, but said our app is so small that he would love to knock it out for us.

Our longtime sponsor UserTesting has generously offered to partner with us to document the journey of the app in blog posts, tweets, and short videos. This partnership is invaluable in two main ways:

1. It lets us keep working on the film day in and day out for the rest of the year. Thanks to your generosity this time last year, we overshot our Kickstarter goal and, without missing a beat, we immediately increased the scope of the film (almost doubling the the number of interviews). If we were more seasoned filmmakers, we might have kept the budget large and the scope the same, but even though things are tight, we still think that expanding the film was the right choice.

2. UserTesting has, from everything we've seen, phenomenal tools for mobile app developers that we will get to use for refining and bringing our app to market.

So thank you again for backing and we hope you're enjoying seeing the sausage be made. Though it's been a rollercoaster, we're still so excited to bring this film to life.

Much Love,

Jake & Jed.

PS. Here's a great clip from Scott Snibbe. 

Justin Velgos, Corry Damey, and 3 more people like this update.


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