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App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
2,165 backers pledged $163,990 to help bring this project to life.

Story, Tools, an App, and More

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As we close in on wrapping up our initial interviews, we’re delighted to see common story threads surfacing and forming into a compelling arc. At this point in production, it is so fun to look back at the film we had in mind in July of 2013, when we first set out in earnest on this journey. The film has grown and is maturing into a story we believe will be worthy of the subject matter. 

For so many reasons, the story of App needs to be great. With the bar set so high and this being our first film, we have been looking hard for great tools to help us out. With each step in the process of App, we’re trying to step back and survey tools we can leverage to make a better film. 

In some cases, we’re discovering existing tools that are perfect for the job. RealtimeBoard is just one of those. It’s a web app that allows us to visually arrange the varying story elements on an infinitely scalable space. It’s minimal, highly functional, flexible and so far—while we have been putting it through its paces—has remained rock solid. The design of the post-it notes is the one thing that feels out of place; we just use the text boxes instead so we can keep things looking clean. Something else to look forward to: they’re nearing the release of an HTML5 version to allow for use on mobile devices. 

RealtimeBoard is not a sponsor of App. They just made a product that is really helping us out.
RealtimeBoard is not a sponsor of App. They just made a product that is really helping us out.

In other cases, we’ve been a bit shocked to find out a certain tool we’re after doesn’t exist. In one case, we decided to roll our own. That’s right: App has its first app. It only took Ryan Newsome a day or two to get us a functional version on our phones and we’re so excited. We’ll keep refining it and eventually we’ll make it available for other filmmakers. You know, once we’ve battle tested it, worked out the bugs, and spruced up the design a bit. Just to pique your curiosity, here are some screen shots. If you figure out what we’re doing and release a polished version before us, we will be your first customers! 

As we’re learning and making new things, we’ve realized that not all of it may be interesting to you our backers. With this in mind, we have put together a blog over at appdocumentary.com. It’s a spot where we can document our process, work through story angles we’re considering, and share interesting tools/techniques we’re discovering/making. It will be a bit of a hodgepodge of posts covering filmmaking, programming, design, story, and whatever else we run into. Jed has the first post up. It’s called “Buttery Smooth”. Check it out. We’ll keep the Kickstarter updates coming and keep the cross posting to a minimum. 

We have another great sponsor we want to introduce you to, UserTesting! Almost everyone knows them for their website testing services but they're also helping app developers get great feedback, even on apps that have yet to be released. 

Gregory Bayne, Jay Mutzafi, and 8 more people like this update.

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