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App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
App creation has become the new art form for our generation. This is the story of the cultural phenomenon that touches all our lives.
2,165 backers pledged $163,990 to help bring this project to life.

Recent updates


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Beta Testers for The Developers Union

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We’re looking for early beta testers for the The Developers Union website. If you have an app in the iOS or Mac app stores and are interested in helping with the beta, please reply here with a link to your app on the App Store. You can also email it to me at 

Jake & The Developers Union Team

Project Updates



The first two commentaries of the film are out and more are on the way! Check your email for your direct links. My dear friend and app cast member, Jay Dysart, joined me for the director's commentary. Jay has been a critical supporter and story sounding board for App from its earliest days and he's so good in the film. Veteran App all-stars Adam Lisagor, John Gruber, and Jason Snell recorded a very special commentary were they progressively get more annoyed by how good Brent Simmons is in the film—hard to blame them.

I'm currently editing another commentary with Ish Shabazz and Brent Simmons. It looks like there might even be two more commentaries from Nicki Klien and Melissa Hargis, formerly of Betagig (update on that soon). Also, Steven Frank has said that he and Cabel Sassar will likely get around to recording a commentery sharing Panic's experience with the film. 

Don't worry, if you backed at the commentary level you get all these additional commentaries for free. If you didn't back at a level that includes the commentaries, you can get them all for $10 over on Vimeo. For backers who raised their pledge by $15 there is still a special commentary in the works for you.

App Stories

Wednesday, Adam Lisagor's first App Story dropped, making it the fourth App Story since the release of the film. Brent Simmons' App Story is up next and likely releasing next week. All reward links are being sent out over email.

Good news for those of you who only have a few App Stories coming your way or none at all...friends of the project, Odeum, are helping us create a channel where you can stream a lot of the stories to better help you choose which ones to own. It may take a little while but everyone involved is very excited and you're going to dig Odeum (they are in private beta if you need a rad video solution).


Just a quick note, if you have missed any of the rewards mentioned here please search your spam folder for emails from or Also, feel free to reach out to me via email for support. Like I say, "happy backers, happy life".


A great friend of the project came through and sponsored getting App onto iTunes. I uploaded the film to the aggregator today and will be going through the QC process for the next few weeks. Everything on this project runs late so maybe around May—I will update you once there is a firm release date. Also, keep an eye out for some special posts thanking this great sponsor! 

The Developers Union

If you have had a chance to watch either of the commentaries you've heard that Brent Simmons and I have teamed up to create something to advocate for sustainability in the App Store. It's likely dropping in February and I think you're going to love it. The whole team is made up of volunteers and we are so incredibly grateful for the superbly talented help we're getting. For now, read Brent's great piece he posted this week as a primer.

All the best,

Lots of Updates


Thank You!

This week, sales of the film crossed the break even mark for our immediate debt on the project! We unknowingly launched the film during what would become an uncharacteristically frantic iOS news cycle and ended up getting very little press. It's safe to say that almost all of App's sales have come from your grass root efforts on Twitter, blogs, and podcasts. Thank you!

The First App Story is Live

If you backed at a reward level that included App Stories, check your inbox for an email coming from a address. The first App Story features Craig Hockenberry. If you're not familiar with Craig, he is an iOS and Mac developer living in Laguna Beach, California. He might be best known for creating the first Twitter app, Twitterrific for macOS in 2007. The iOS version of the app started on the original iPhone, long before 3rd party apps were allowed, and would go on to win a much coveted Apple Design Award for the Iconfactory. He's beloved in the indie community for his alt Twitter persona CHOCKLOCK and for sharing his hard-won secrets on his blog at 


Special commentaries for backers who raised their support by $15 are still going to happen, though it may take a little longer—it's a busy time of year to be syncing schedules. My director's commentary for deluxe film level backers will be out by the end of next week hopefully. Apologies for the delay. In Addition, it looks like there will be at least one cast commentary from some of the featured cast that will be included in the deluxe version fo the film. 


There has been some interest from a few people on the iTunes editorial team to feature the film on iTunes.  We are doing everything we can to get the film on there. iTunes requires indies to use an aggregator which in turn require fees. Vimeo pays net 30 so we're working through a cash flow issue. If you're interested in sponsoring this process (~$1,500) please reach out and I would be happy to put together a package. 

T-Shirt Sale + DVDs, BluRays

We are opening up t-shirt orders for the next week at a discounted rate and pushing hard to get all physical goods out by the end of the month.  

Title Card Sponsorship

The title card sponsorship for the film is still available. Your brand could be the first thing everyone sees for the wide launch on iTunes in early 2018 and the streaming platforms in the spring. Contact us 

Discounted Screening Rates for Dev Meet-Ups:

If you're part of an established Dev meet-up, you can screen the film at one of your meet-ups for $150. The screening needs to be public, free, and not billed as branded or sponsored by any company. The $150 can be covered by donations or sponsorship, though again, the sponsor cannot be promoted in the billing. There is one other stipulation to get the discounted rate—after the screening you need to take an informal poll about something. We can't tell you here as it is part of a skunk works project that we've teamed up with Brent Simmons on. With your screening package we will provide 3 deluxe download versions of the film for you to distribute as door prizes and a custom discount code for your groups mailing list/social channels. To get your discounted screening, contact us at and please include a link to your meet-ups page. 

Jake & Family

Loose Ends


Thank You!

Thank you for a solid launch! Thank you for the tweets, the blog posts, and the podcast shout-outs. It's been so fun to hear the reactions to the film. 


If you backed at a reward level that includes the film and you have not received a link via email, please email us a 

If the link you received does not bring up a confirmation screen you may need to disable your ad blocker or login to Vimeo before hitting the link. If that doesn't work, email us for a new code. 

Other Rewards

The director's commentary will hopefully be released next week and the first App Story around December 7th. From there one or two App Stories will be released a week. Thank you for your patience on these. 

Press (help :)

If you watched the film, please write a review and share it. Also, with all the iOS issues of the last week the film has gotten very little play in the press. If you have any contacts with the press and would like a screener to pass along just let us know. 


Vimeo Bug


Quick update! If you used your link to watch the film and Vimeo told you to come back tomorrow at noon to watch the film, don't lose heart. Dismiss the dialog and you will be able to start playing and downloading the film immediately.