About this project
$25,335
230
thanks so all our backers! come visit us at apliiq.com to create your next batch of custom t shirts, custom hoodies, and hundreds of other one of a kind designs. we'll be busy in the workshop making your creations come to life.
we'd love to socialize with you too: tumblr | twitter | instagram | facebook
#fabriclove from the apliiq team
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Our Story
Meet Ethan, co-founder and CEO of Apliiq!
In 2006, Ethan pioneered a new way to design your own clothes online. It's not printing and it's not tailoring or altering the fit. It's appliqué (app-lee-kay) - the process of stitching fabric on top of a garment to embellish it.
If you imagine your clothing as a canvas, consider our collection of almost 1000 unique, deadstock and classic fabrics as a palette for design.
Today, our website allows you to customize hundreds of premium garments and accessories with fabric appliqué patches. We bring your design to life by cutting and sewing your one of a kind creation and ship it to you directly from our workshop in downtown Los Angeles.
The Problem
With our current production capabilities, the appliqué options on Apliiq.com are limited by what we can cut quickly by hand, mainly geometric shapes.
We're here to develop the toolset that will allow you to create your own appliqués from letters and numbers to curves and complex shapes. We're bringing an age old process into the 21st century and opening a new world for creative expression.
The Solution
We're raising money to purchase a laser cutter, the tool that will allow us to cut any shape you can imagine. With the funds from this campaign, we will be able to buy other materials for heating and adhering fabric to your garment, as well as the right alignment equipment to ensure each product is handcrafted to our high standards.
Help us get there, support our campaign right now! As a thank you for your support, we'll welcome you to the Apliiq team with your own custom jersey.
The Rewards
We're offering rewards that support your creativity and give you a chance to experience what Apliiq is all about, you designing something one of a kind and as unique as you are.
Each reward is offered to you at a discounted rate of 10- 30% off. These prices may not be available when the laser cutter and design your own patch program is live on apliiq.com.
Each jersey comes with a uniqueness guarantee - if you see someone else wearing the same jersey as yours, send it back and you can design a new one on us!
Whether you can donate $5 or $5000, we appreciate your contribution and can't wait to hook you up with some fabric art!
The Fabric
We're now offering 40 fabric options for this campaign. When the campaign is over we'll send you an email requesting your top 3 choices or you can let us select what we think would look best.
Want to see the entire collection of over 800 fabrics? View our fabric library.
The Guarantee
Every jersey we make for this campaign comes with a uniqueness guarantee. If you see someone else wearing the same jersey as you, send us a pic to confirm it's true. If another design thats the same as yours somehow made it out of our workshop, you can send yours back and design a new jersey on us!
Stretch Goals
We've got a bunch of extra goodies we want to offer our supporters (more fabric options and sweet packaging hint hint...) and will be releasing stretch goals as the campaign progresses. Check back often for updates!
The Future
This campaign will allow us to master fabric lettering on your Apliiq team jerseys. Once we have the laser cutter, we plan to build the tools on apliiq.com for you to create the fabric appliqués you want, wherever you want them, on all your favorite garments and accessories. With your help, we'll take the first steps in offering this new experience of cut and sew creativity to the world.
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News and Updates From the Campaign:
6/16 Custom Patch Tutorial with Ken Andrew Daily
Check out how Ken makes his own custom jersey with our fabric laser cut into fabric numbers. Thanks Ken!
6/14 Every Reward Comes Wrapped in a Fabric Bandana
Our team is awesome. Watch how Bobby, Lydia, Mero and Adrian rock their bandanas!
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6/13 New Pledge Reward - CUSTOM PATCHES!
We've released custom patches! Want to cut any shape out of fabric and have it stitched onto a tee? Choose a font, graphic, logo or anything you can dream of and send us the artwork. You now have the option to get one ($29), three ($85) or ten ($250) tees for the whole team with your custom art stitched onto them. Just want the patches so you can do the stitching yourself? That's now an option too!
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Thanks to all our backers so far!
We're grateful for your support! Here's a thank you video to all our new teammates.
Once you back, please share this campaign link (http://apliiq.it/TsYmsc) and spread the message that we can all wear clothes that are unique to us!
Check out press love from:
Complex
Tech Cocktail
Racked LA
Ask Men
Live Fast Mag
Swagger NY!
Special Tanks (Thanks)
- No Answer LA for the video skills
- Bobby Bailey for the early morning direction
- Phil Hodges for the fresh cuts
- Killspencer for the laser cutter love
- Vindata and Magic Giant for the Jams
- YOU for your support and for spreading the fabric love
Risks and challenges
We've been producing made to order custom cut and sewn goods with appliqué since 2008. The laser cutter will introduce complexity to our process but is meant to slide into an existing system that we've been perfecting for years. Our team is experienced with production, customer service, shipping and technology and is always on call to respond to any issues that come up. We're excited to take on this new challenge!
There are a few risks and challenges we'd like to articulate from the get go...
1) Our fabrics are limited - if you're the 1000th person to choose the same fabric, we might not have any left. Don't worry about it though, we'll ask for your back ups and if we don't have those we'll contact you and give you other options that are still available.
2) Backorders happen - sometimes your size or color is backordered from our supplier and it can take a few weeks to get them in. It's not common, but if it does happen we'll do everything we can to keep you informed and work hard to get the pieces in as quickly as we can.
3) Timing may be tight - Since this is a new production process for us, it may take some time and personnel to build these products beautifully. Our goal is to meet delivery dates as specified but unforeseen order volume, a shortage of personnel or a high product complexity may extend our delivery dates.
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Funding period
- (30 days)