An Unlikely Story - Books, Coffee (and bikes too)
An Unlikely Story - Books, Coffee (and bikes too)
We're looking to fund a new bookstore cafe and micro-publisher in Regina, so local and self-published authors can sell their work.
We're looking to fund a new bookstore cafe and micro-publisher in Regina, so local and self-published authors can sell their work. Read more
(Header image by @reelcardinal at Noni's Cafe)
Recently I sent out a tweet:
"Peoples. Who wants a new bookstore in YQR? I promise it will be different. And caffeinated."
I think it was my most liked tweet ever.
This gave me enough encouragement to start this Kickstarter officially. There are other book lovers out there!
An Unlikely Story is a independent bookstore, micro-publisher and coffee shop, nestled in the heart of Regina. We have the opportunity to create something awesome, and we need your help getting it together!
Of course, we already have a few bookstores in Regina, but An Unlikely Story aims to be rather unique because our focus is on local creativity. We will be selling work by local authors and books that are published in Saskatchewan. But that's not all - we will also stock self-published books. Too often, the only way to get hold of self-published titles is through an ebook on Amazon. Instead, we champion traditional paperbacks - real books! Our store will give self-published authors a new, physical stockist so their work can reach a totally different audience. We have already been testing this venture with some pop-up shops around Regina.
Interested in self-publishing? An Unlikely Story offers basic editing and proof-reading services for your book, and can format and print your work into shiny fabulous paperbacks which will then be stocked in our store. Anything will be considered, but we are big fans of far-fetched fiction, obscure nonfiction and children’s books – of the sorts that can be read repetitively at 3am without Mummy losing the will to live…. (that’s enough, - Ed.)
An Unlikely Story will also incorporate Wheelie Good Coffee. Wheelie is a little coffee cart towed by a bicycle that can be found on the Farmers’ Market over the summer. We do the freshest pour over coffees, teas and hot chocolate, and even roast our own beans for you to take home too. The bike (her name is “Cherry”) and the coffee cart will be stationed in the store so you can grab a drink while you browse the books, or even find inspiration in caffeine while writing your own novel!
Well sort of, yes. We like cycling. Wheelie Good Coffee would not be Wheelie without the bike, and our business model has always been mobile. Although the bookstore will have a permanent base, An Unlikely Story began as a series of pop-up shops at various locations, and we would love to continue to do these as well. Therefore, all the décor and store fixtures will be moveable and bike wheels will feature prominently!
Location! Location! Highly important!
An Unlikely Story would be housed inside a very special new venue opening up in Regina. A huge warehouse building is becoming home to a brand new permanent market, featuring all sorts of small, artisan vendors that will all share the space together, and we're very excited to be part of this unique project. It's nestled between Regina's downtown core and the Warehouse district, and we think it would be an ideal spot for An Unlikely Story as part of the new 'place to be' in Regina.
And don't worry, there's parking...!
"Soooo... what do you need the money for?"
"Why only $6500?"
We are not seeking the fund the whole entire venture from scratch, because so many of the individual elements already exist. Wheelie Good Coffee can just be Wheeled in, ready to go. Most of the books are already in my basement, waiting for a new home - and more importantly, they are acquired on consignment so there are few upfront costs.
The funds raised here will instead go towards physically building the store - that is, materials and parts for bookshelves, a bar area for the coffee and some other cafe furniture. (We are lucky enough to have some talented and handy volunteers willing to do the actual construction for us already.) It would also cover less than interesting things like our insurance policy.
Should we raise more than we aim to, the extra will be well spent on printing or acquiring more books, and some marketing initiatives.
Here's a few of the backer rewards!
Risks and challenges
Every new start up business is always going to be risky, just because it is uncharted territory. We need to find our tribe and develop a customer base, and keeping the project going while building that following up can be very tricky. However, we can at least balance that risk somewhat as part of the project - Wheelie Good Coffee - is already established (3 years in business) and has a decent following. This means we are not starting everything from scratch, which will be a big help. Annabel is also a seasoned entrepreneur and has plenty of experience with start-up businesses. Understanding what we are letting ourselves in for puts us in a better position to prepare this project for future challenges.
The biggest risk as we see it is the venue itself. We are as sure as we can be at this point that we, and the other vendors will be able to move in there in a few months' time (provisionally May), but at the time of writing, we have not yet signed a lease agreement. If, in worst case scenario this all falls through, we shall continue doing Wheelie Good Coffee market stalls and Unlikely Story pop-up shops in order to raise more funds and eventually find a suitable venue all of our own.
Another significant, but less dramatic challenge with the venue is just that is a new venture itself. We have no guarantees that customers will find us up there in a new space, and building awareness of its existence may be a long slow process. However, the advantage of being part of a multi-vendor market style location is that if everyone markets their own business, we can all benefit from the increasing passing trade. The more vendors in the building, the larger the potential audience.Learn about accountability on Kickstarter
- (30 days)