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An unusually addicting, high-quality desk toy designed to help you focus. Fidget at work, in class, and at home in style.
An unusually addicting, high-quality desk toy designed to help you focus. Fidget at work, in class, and at home in style.
154,926 backers pledged $6,465,690 to help bring this project to life.

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Introducing Our Next Kickstarter Project...

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To our amazing backer community: 

Two years ago, you helped us bring Fidget Cube from dream to reality (thank you for that!). 

Now, we’re back with a completely new project on Kickstarter for the first time since 2016. 

Introducing... PIXL: A Magnetic Building System

We’d love for you to check it out. And if you'd like to help spread the word, we would truly appreciate you sharing PIXL on your social media platforms.

As always, thank you for your support. It means the world to us. 

Until next time, 

Team Antsy Labs (The McLachlan Brothers)

Introducing... Fidget Cube Collectibles

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Happy New Year to the Antsy Labs community!

We wanted to thank you all again for your support in bringing Fidget Cube to life and to show you what we’ve been up to lately (see below). 

Intrigued yet? ;)
Intrigued yet? ;)

 

But first, let’s talk about some other things (you are certainly welcome to skip to the new product announcement at the bottom of the update). 

As we all reflect on the previous year, we might find ourselves looking to improve the upcoming year, learning from what went well and what could have gone better. We at Antsy Labs are no different. So with that, let’s jump into some of the lessons learned from the Fidget Cube launch. 

Lessons Learned.

Underpromise and Overdeliver: Though this phrase is an often used cliché in business, we found it echoing around in our heads frequently. When we launched Fidget Cube, we had a goal of $15,000. We had certainly hoped for more than that, but had not remotely expected or planned for what happened, which was a blessing and unfortunately a bit of a curse. Manufacturing and shipping logistics went from a level we had experience with to a level that was a stretch. We never lost our ambition and our lofty goals of being able to fulfill orders on time, which unfortunately set us (as well as the community) up for disappointment in the form of delayed shipments. Moving forward, this will be etched into our decision making, especially when it comes to launching new products.

Intellectual Property: This is a touchy subject for us. We are currently litigating and enforcing Fidget Cube IP globally so we can’t go into too many details on this, but we could write a book! The lesson we do want to share is that in our experience, one of the strongest forces against knockoffs is the community that supports the original and the brand. Thank you for being that community! Please know that your support on this matter hasn’t gone unnoticed. 

In manufacturing, even the smallest issue can cause a big delay: As you all know, we had a “hiccup” that basically threw our shipping timeline out the window. We didn’t share the specifics of what it was at the time but it was a reminder of how important every small component and decision is. Under the ball is a dome that clicks when it’s pushed. Well, one thing we discovered was that if Fidget Cube was dropped and landed on a hard surface, it would break the dome, making it not click anymore. This happened test after test. Without a shipping deadline, this realization wouldn’t have been too big of an issue. But because we were racing the clock, the news was devastating. It involved ordering new parts, reworking product to replace old domes, and basically a lot of sleepless nights. We have heard many people speculating that these defective products were sold to infringing companies as knockoffs. This couldn’t be further from the truth. Neither Antsy Labs nor our manufacturer sold Fidget Cubes as knockoffs, as the knockoffs ultimately have been very harmful. Additionally, our manufacturer is trusted by us as well as many other top Kickstarter projects and wouldn’t do something that would jeopardize their reputation in this space. 

Communication: We expect this to be near and dear to most of your hearts as we heard the community demanding more communication from us. When we launched Fidget Cube, we had every intention of personally replying to most comments on the page and having very consistent updates. However, as the project went on and the community grew exponentially we found ourselves struggling to stay afloat on a day-to-day basis. We believe this is in large part due to the sudden need we faced to scale so rapidly. We’ve had many days where we were getting an average of 2 emails a minute. What we eventually ended up doing is using a service to help with this workload. In the future, we will most likely be using an outside group to handle our PR and customer service as it’s an EXTREMELY important aspect of any business, let alone a company that is using crowdfunding. Paradoxically, we see communication as a top priority, but we prioritized the logistics, manufacturing, legal, and overall scaling over it (in order to ship the best possible version of Fidget Cube as early on as possible). For that, we apologize to those who felt left in the dark. 

So… What have you been up to?

We get this question a lot. Up until recently, we had been focusing our days on the less fun things. On our daily chores list, we work with the legal aspects of the business, we manage current sales and distribution, we… blah blah blah. You get the point; we really have been spending a majority of our time on the things that don’t get us out of bed in the morning. New Year’s resolution: Get passionate about your day! For us, this has meant designing and prototyping our next ideas as well as deciding on the launch schedule for each of those. We are very excited to show you what’s next, later in 2018. 

For now, let’s talk about our most immediate release.

Fidget Cube Collectibles.

Ever since we designed Fidget Cube, we thought it had some anthropomorphic character features to it. From that point on, we have dreamed of working with studios to create licensed Fidget Cubes in the form of some of our favorite characters. Thanks to a lot of work and the team at Zuru, we are excited to announce our collectible series. 

Introducing figures #001 to #008 of the new Fidget Cube Collectibles series!
Introducing figures #001 to #008 of the new Fidget Cube Collectibles series!

 

Say hello to Fidget Cube: Star-Lord
Say hello to Fidget Cube: Star-Lord

 

  

We're loving this new spin so much we had to make a GIF just for it!
We're loving this new spin so much we had to make a GIF just for it!

 

 

We wanted to let our Kickstarter community know first. We won’t be publicizing this through our newsletter just yet as quantities in the initial shipments are very limited and we want to give you a head start if you want it.

You are able to pre-order by clicking HERE or going to antsylabs.com.

Please be aware that this is saving your place in line in the form of a pre-order. Your order will ship in the order it was placed. The first orders are expected to ship out to you in the beginning of February. If you don’t make the first batch of orders, yours is still expected to ship in late February. We are trying to stay true to underpromising here so hopefully it’s sooner. ;) Be sure to also check out the other new additions we welcomed in 2017 to our product catalog!

As an additional thank you to our Kickstarter backers, here’s a 10% off code that can be used site-wide on antsylabs.com for the next 48 hours: NEWYEAR10 (enter at checkout).

Happy New Year everyone! Let’s make 2018 the best yet.

Until next time,

Team Antsy Labs (The McLachlan Brothers)

Checking In!

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Hello Fidget Family! 

We just wanted to take the opportunity to send out an update and touch base with our awesome backer community. There’s a couple FAQs we have been getting and we wanted to publically answer them for clarification. 

Where’s my order? 

If you haven’t received your order, please ensure that you have completed your “survey” through Backerkit. You would have received your link via email - however, if you can’t find the email you can always request a new link from backerkit by clicking HERE. Without the survey completed we don’t know what colors you are wanting and where to send it. Once you complete your survey, it will be exported by Backerkit and uploaded to our shipping partners on an interval basis. 

If you have completed the survey and still have not received tracking info then it’s possible that your address is on hold. An address may be on hold based on non-english characters being used or an incorrect or unverified address. This has not affected a large percent of backers (<1%) at this point but based on the large backer population, it is affecting some. We currently have team members working through these to clear them, but it is manual and tedious work. You may even receive a follow up email from them asking for further clarification. 

What’s next for Fidget Cube? 

As some of you know, Antsy Labs has entered into a licensing agreement. Please click HERE to read more about this. 

As there have been a lot of inquiries for Fidget Cube, we must admit that we are working through a large inbox, which is taking longer than hoped. Currently, we are about a week out on returning emails. If you have sent us an email but have not heard a response, please know that your email will be answered by our customer service team. Thank you for your ongoing support and we hope you all have a great week! 

Until next time, 

Team Antsy Labs (Matt and Mark)

Oh What A Day, What A Lovely Day!

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Fidget Family!

When we launched the crazy idea of Fidget Cube to the world in August of last year, we had no idea what the following days would hold. This has truly been an insane journey, and we want to thank you again for all your support and patience with us.

We wanted to touch base with you again today for a brief and exciting update.

Except for a small pool of orders that have unverified shipping address, all Kickstarter rewards have been shipped!

This calls for... (you guessed it!)

A GIF party:

  

  

  

 

We didn’t want to break Kickstarter, so we’ll host the rest of this party on our site. Click here to continue the celebration.

As mentioned above, there is a small batch of orders that is still pending shipment, due to shipping address verification issues. For one reason or another, the system has thrown up red flags on some addresses, saying they might be undeliverable. What this means is that our fulfillment partners are manually checking each address and ensuring that what’s printed on the label will get the rewards to the correct destination.

Additionally, there are some backers in the community who have not yet completed their survey - if that describes you, be sure to complete it over at BackerKit so we can get your rewards sent out. :)

We want to sincerely thank you again for making this journey possible.

Fidget Family Spotlight.

One incredibly talented member of the Fidget Family recently used Fidget Cube as inspiration for a creative art project (which then became a home for her Fidget Cube). Needless to say, this is one of our favorite pieces of Fidget Cube fan art we’ve come across!

Thanks for this awesome tribute to Fidget Cube, Natalie!
Thanks for this awesome tribute to Fidget Cube, Natalie!

And Finally...

Don’t worry, this won’t be the last time you’ll hear from us - we’ll be in touch! As we’ve mentioned in the past, we intend on sharing an update in the future that will give a behind-the-scenes look at the ups and downs and lessons learned from this process.

Additionally, if you want to be sure to stay up-to-date on any exciting news coming from our team, be sure to connect with us on social here:

Antsy Labs Facebook

Antsy Labs Instagram

Antsy Labs Twitter

Until next time,

Team Antsy Labs (Matthew and Mark)

 

 

 

 

Communication, Shipping Updates, and Fidget Family Spotlight!

213 likes

Hello Fidget Family!

We hope you’ve all been well. Let’s just jump into today’s update!

Updates, communication, and timelines.

We wanted to update you all on our shipping progress. As you know, we had hoped to have shipped all December tier rewards by the end of last week. We know that this doesn’t get you your Fidget Cube(s) any faster, but the timelines that we have communicated to you came directly from our manufacturing partners, and at the time were conservative. We are doing all we can as Antsy Labs to get all Fidget Cubes shipped as soon as possible. Of course, we are shipping incredibly large amounts every day.

This plays into why we do not post updates every week, as we are taking special care to make sure that any information we communicate is accurate and backed by reality. That said, it’s evident that even when care is taken there can be unforeseen shipping delays.

Since our campaign has ended, we’ve posted an update approximately every 12 days on average. As the campaign came to a close, we let you know that our post-campaign updates wouldn’t be sent out as frequently as they were during the campaign. The reason we bring this up is to set expectations regarding our update schedule. It has always been and continues to be our goal to communicate well and as often as makes sense with our community. That said, our daily workload is making it a challenge to communicate as frequently as we would like (as frequently as we did in our first week on Kickstarter). We are sincerely looking at outside resources that we can partner with.

Again, we understand that this doesn’t make anyone who hasn’t received their rewards feel any better. We are working overtime with our partners to ensure that the remaining December tier rewards that haven’t yet shipped are sent out ASAP.

At this point, the information given to us from our partners is that all remaining December tier rewards will be shipped to you by the end of next week. We have high confidence that this is the case and between now and then there will be daily shipments going out. We have just shy of 100,000 backers in the December tier, so we appreciate your patience as we work through the less than 10% remaining rewards. On that note, we also appreciate and understand your frustrations.

What backer number are you currently on?

We've heard this question being asked, and we wanted to take another moment to reiterate that the answer to this is fairly irrelevant, due to how rewards are being sent out. As mentioned previously, rewards are being shipped in order of backer number and available stock (meaning we have surpluses of certain color schemes and shortages of others, and are only able to fulfill rewards as availability allows). In other words, we are at a very high backer number in the December tier, but that information alone would suggest that we have completed the tier entirely. 

March tier lockdown.

As you probably know already, last week there was an error that locked down certain March Tier Backer Surveys. Those of you who were affected by this received an email directly from BackerKit explaining what happened and what steps to take (if any). We want to commend BackerKit for the speed and professionalism with which they handled this situation.

As a reminder, if you have any questions regarding this, please get in touch with the awesome BackerKit team here.

March tier surveys.

The following is a message from our partners over at BackerKit:

“At 10pm PST on Monday March 6, we will lock down all remaining March orders in BackerKit. This will prevent any future changes, and we'll be pulling all order information out for shipping and fulfillment after lockdown. If you need to add any additional Fidget Cubes, make any changes to your add-on items, or update your address, head over to your survey here.

 

If you’re a March backer and your tier is showing as locked, please contact BackerKit through the link above.

Email response times.

To be completely transparent, we have had a difficult time keeping up with emails we’ve been getting. We’ve heard backers in the Fidget Family express agitation over slower than usual response times for emails.

We are not ignoring emails, we’re currently receiving upwards of 2,000 emails daily, and this has caused a backlog. In the last week, we have added 2 additional customer service members and as of this weekend will have a team of 6 more. Rest assured, if your email is one that needs a response, our team will shoot one your way once they’re able to!

Packaging adhesive.

Just a quick note for those who have received Fidget Cubes that aren’t mounted on the platform in the packaging. This is something we are working on. In drop/shake tests, Fidget Cube stays attached perfectly, but we are now beginning to think that the extreme temperatures experienced in a plane might be interfering with the integrity of the adhesive. We are working on this, but unfortunately it’s not a quick fix (which is a real bummer, as we spent a lot of time designing the packaging to play a large part in the Fidget Cube experience).

Fidget Feedback.

We mean it when we say we that we value feedback from our community, and so we want to hear from those of you who'd like to share your thoughts. We've put together a brief survey that can be found here, which we're interested in seeing your responses to. Please be candid (whether positive or otherwise) - we will take it to heart. 

Fidget Family Spotlight.

We couldn’t help but share a couple more Fidget Family posts we came across recently that made us smile.

 

 

Fidget Cube nonprofit program.

Since the launch of our nonprofit program a couple of weeks ago, we’ve received a staggering amount of applications. As we continue to reduce the backlog of emails we’re receiving, part of our team will be addressing these applications and getting back to those of you who have submitted requests. The ones we have personally reviewed are exactly the kind of requests we had in mind (small schools with limited budgets, mental health programs, etc.). 

We hope that you don’t get tired of hearing us say this (we feel we can’t say it enough!), but we sincerely appreciate the support that this community continues to give us as we’ve taken this idea from something intangible to reality. As always, thank you for your encouragement, feedback, and energy - stay awesome!

Until next time,

Team Antsy Labs (Matthew and Mark)