This project will only be funded if it reaches its goal by .
High-Tech Heels & Flats that Feel Like Sneakers Inside
High-Tech Heels & Flats that Feel Like Sneakers Inside
Gorgeous heels & flats with hidden technology, customized fit, superior cushion + construction. No more hard shoes. Walk in freedom!
Gorgeous heels & flats with hidden technology, customized fit, superior cushion + construction. No more hard shoes. Walk in freedom! Read more
This project will only be funded if it reaches its goal by .
About this project
Everyone needs that essential pair of black heels and flats that goes with everything. But most of the time, these hurt. At Antonia Saint NY, we believe that you should have beautiful shoes that make you feel great. That’s why we make essential heels and flats that look classic on the outside, and feel like sneakers on the inside.
Created to be a gorgeous, classic shape to compliment absolutely anything in your closet, our shoes softly hug your feet with a hidden SoftSurround System™ so that you feel supreme cushion with each step.
Instead of sacrificing beauty for wearability, or accepting the pain of beautiful shoes, we have carefully re-engineered high heels and flats to give you the high-quality support you deserve.
Every well-loved shoe starts with finding the perfect fit. To provide you with shoes that are more personalized to fit you, we have a Fit Profile™ and Fit Kit™ to obtain your measurements and find your closest matching shoe. Once we get your measurements, our team will carefully customize your shoes to fit *you.*
We are offering this customized service to all Kickstarter backers as a thank you for helping us get started!
At Antonia Saint NY, we believe that you should no longer be held back by something as simple as your footwear. If you’re going to fulfill your dreams, you can’t have part of your brain focused on the pain that you feel. You can’t break a glass ceiling with a glass slipper - and we’ve got lots of glass-breaking to do! - so it’s high time to Free the Feminine and Her Feet.
We have created a truly modern shoe for the modern world. We have thought of all the ways in which we wished flats and heels would feel, and how we wished they would wear over time, and we spent the last two years bringing them to life.
We have a patent-pending SoftSurround System™ that gently cushions and supports the entire foot.
Made up of three distinct parts listed below, we also created these shoes to be some of the most durable you’ll ever own.
*Our Essential Flat comes with the same technology, with slight modifications.
Everyone needs an essential black heel and an essential black flat in their closet. They go with everything and make anything look great. It’s like having that perfect little black dress, but for your feet.
For those of you who want to ease back into wearing heels on occasion, or simply love flats, the flat is an absolute game-changer. And for those of you who must have that go-to heel, we’ve got what you need. (P.S. The heel stands at 3.5 inches but feels MUCH LOWER due to the triple-cushion insert design, and overall technology)
Imagine wearing your favorite running shoes...
It feels fantastic. The combination of the plush interior that surrounds you, and the soft, flexible materials used throughout, makes this the most cushioned classic shoe you’ve ever experienced.
Finally, you can have a high heel that supports you in moving through life instead of just looking pretty. You now have three shoes built into one: Instead of wearingone pair to work, one pair at work, and one pair after work, feel confident you can make it through the entire day and night with one pair of beautiful shoes if you want to. You can:
Don’t just listen to us. Hear from a few of those who have actually tried our shoes.
Making shoes that fit *you* requires some extra thought and care, but you’re worth it. You are unique, and there are no other two feet exactly like yours.
Think about it: Does one of your shoes pinch more than the other? Or does one shoe move on your foot? Or worse, even fall off when you walk?
With our split shoebox that arrives to you as a complete set, you can receive the perfect size for each individual foot. No other shoe company is doing this, and we’re proud to be the first.
We will send you a Fit Kit™ during the survey process to determine your size once the campaign closes. However, here is a general idea of size below, and remember, we will take your measurements for EACH foot.
If you don’t see your size here, we still want to make them for you! Please back this project so we can grow as a company and make it possible to create the sizes you need. Please also write to us in the comments with your size preference! We want every one of you to find freedom in your footwear.
Take a look at how other shoes perform over time in comparison to Antonia Saint NY.
Check out what you can save when you buy these well-made shoes. There's an old saying "buy cheap, and buy twice" and we know that to be true.
Hate to say it, but you need to know (in case you haven’t figured it out yet) - the industry is a RACKET. Too often we fall for beautiful shoes that only hurt us. One study found that we have BILLIONS of dollars of unworn shoes sitting in our closets because of how painful they are known to be after just a few uses.
Become a backer of this project and pick a reward. This allows you to PRE-ORDER the shoes before they are made. You will not only receive your shoes before anyone else in the entire world, but you will get a special backer discount only available on this Kickstarter campaign here.
Want to buy more than one pair of shoes, or a few pairs in different colors? Check out all rewards, help us spread the word so we can offer more colors, and get friends to order with you, so you can save money the more you bundle.
After the campaign is over, the Victoria Heel will retail for $295, and the Jane Autumn Flat will retail at $225. The Reward Cost at the top of each reward is the price you will pay for the shoes. AND don't forget - you are also receiving a FREE ($70 value) Custom-Fitting service ($35 per shoe with skilled technicians to custom-fit your shoes to EACH of your unique feet!), as a THANK YOU for helping us get started here on Kickstarter! Join us NOW because we will never have this incredible offer again!
Antonia Saint Dunbar creates solutions for women and others who need them, and most often, products that are in industries dominated by men with minimal innovation. For her first company THINX, she led the design and wrote the patent for the period-proof underwear while also doing all operations of the company as COO for many years.
THINX went on to be named TIME Magazine's “Top 25 Best Inventions for 2015,” Entrepreneur Magazine's “Top 100 Most Brilliant Companies of 2016” and Fast Company's “Top 50 Most Innovative Companies in the World of 2017.” THINX also makes activewear, reusable tampon applicators and organic tampons, and every product comes with a giveback that empowers girls around the world. Her second company, Icon, makes products for incontinence and helps fund the Fistula Foundation.
The idea for Antonia Saint NY came when walking to the THINX HQ in New York City and feeling pain in her feet. Similar to when she was working on creating THINX, it was her father’s DNA as an industrial designer that came alive inside of her.
Called a “Feminist Genius” by the press and nominated to Women 2.0’s “Top Founders to Watch,” Antonia is now focused on the women's shoe industry to create products that address both form, and function. She also Co-Founded The Brooklyn Shoe Factory to have a home for the custom-fit orders she will create in the U.S., with a focus to grow jobs as the company scales.
Board-certified Podiatric Surgeon Dr. Suzanne Levine is the official advisor to Antonia Saint NY, and one of the Most Influential Podiatrists of 2017 by Podiatry Magazine. She is a highly-regarded instructor, Co-Chair of the International Aesthetic Foot Society (iafs.com) and Co-Founder of Institute Beauté.
A self-proclaimed shoe addict, Dr. Levine was inspired by her elite and celebrity-driven clientele to provide a solution for the ongoing effects that come from wearing the designer stilettos we all dream about. After creating several inventions of her own to address high heel pain and other types of shoe problems, she tackled the root of the issue, the shoe itself, and partnered with Antonia Saint Dunbar for Antonia Saint NY.
This is a fitting role for Dr. Levine, as the aristocrats of Manhattan commonly refer to her as the ‘Podiatrist in High Heels’ and she has been a candid supporter and a passionate advocate of women not having to sacrifice optimal foot health for the sake of their undeniable sense of fashion.
As a leading expert and author at the forefront of podiatry with a revolutionary resolve to “provide pain-free beauty,” she has become a favorite on various shows including Good Morning America, The Dr. Oz Show and The Today Show. Over her career of 30 years, Dr. Levine has seen more than 200,000 patients, and she has gained tremendous peer recognition as one of the most internationally acclaimed podiatrists in the industry.
We are incredibly fortunate to have a team of more than 25 people working with us to help bring this dream to life for all of you. We have the expertise of production partners, consultants and shoemakers, and here is the team who works in New York City every week with Co-Founders Antonia Saint Dunbar and Obed Moses Cepeda.
When Antonia launched THINX on Kickstarter, it opened up an international community of early supporters who went on to be growing markets of the company for the years ahead. Kickstarter is also all about innovation. We feel the Kickstarter community is a great place to introduce our technology to the world at large.
We will be using these funds to create our first production orders of shoes, including all the tooling, molds and components that these complex designs need across many sizes! The more money we raise, the more we can make for all of you!
We will also be helping to create more jobs in America with all custom-fit orders being fulfilled in our Brooklyn Shoe Factory, so thank you so much for helping this dream come true for us, and for everyone who would benefit from shoes like this!
Risks and challenges
We feel confident that we can fulfill these orders in the time specified, but there are always things beyond our control.
This is not our first product launch as this is Antonia Saint Dunbar’s second Kickstarter project and fourth company (after co-creating THINX, Icon and The Brooklyn Shoe Factory). For THINX, Antonia did all management of the campaign personally (launched on Kickstarter in 2013 and now selling to millions of fans around the world at www.shethinx.com) all of the customer service, and managed all orders from an active website simultaneously.
Antonia also led the production of THINX, found the right partners to help launch the company, and has gained extensive experience with how to manufacture high-quality goods and fulfill orders. We've navigated through completely unexpected issues and always kept our communication channels with customers open and active so that you always feel connected to the company that you are helping launch!
The one thing we will be working on through this process is getting the custom-fitting process down perfectly. This may take some additional adjustments, but we are dedicated to finding the solution everyone needs.
In short, we know what we're doing, and you can feel confident we will fulfill our promise to make you classic shoes that feel like sneakers on the inside, and in your size!
If any unforeseen issues come up, we will share them with you, our cherished backers, and solve them with our highly capable team of 25 people who are dedicated to making this company a success.
Supply Chain Risk: We're incredibly proud of our supply chain, and have a lot of confidence that we can make what we say we'll make, when we say we'll make it. However, sometimes the shipping or flown partners don’t agree and they get stuck for some time, or our factory has an issue with machinery that slows down production. We add to our schedule time for these kind of things, but sometimes it's not enough. Again, if this happens, we will let you know and solve the time delay as quickly as possible!
Acts of God: We're based in New York City and our goods need to be shipped to our warehouse or our factory in Brooklyn to be custom fit. If weather gets crazy or we get held up in customs, we will let you know. And whatever happens, we'll get through it together. We promise.Learn about accountability on Kickstarter