$21,422
pledged of $65,000pledged of $65,000 goal
70
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 10 2018 2:03 PM UTC +00:00
Anton & IreneBy Anton & Irene
First created
Anton & IreneBy Anton & Irene
First created
$21,422
pledged of $65,000pledged of $65,000 goal
70
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, October 10 2018 2:03 PM UTC +00:00

About

As a labor of love, Anton Repponen of the design studio ANTON & IRENE in New York designed the minimalist analog NU:RO watch. The watch has two dials, one with hours at the top and the other with minutes at the bottom. When they rotate, the current time is shown inside the hourglass. The watch will be manufactured in a limited edition of 500.

nuro.co

In 2010, the NU:RO watch was awarded the Red Dot Design Award for best concept.

NU:RO PHOTOS

Below are actual photographs of the watch (not renders). 

NU:RO Side View
NU:RO Side View
NU:RO Back
NU:RO Back

 NU:RO STRAPS 

The timepiece has a white watch face and black casing. You have a choice between 3 different bands: black leather, white leather or stainless steel mesh (vegan).  You'll choose your strap after you have selected your reward when we send you the survey.

If you don't like any of the bands that come with the watch, you can easily fit any other band you like provided it is 20mm.

1. Black leather  2. White leather  3. Stainless steel mesh (vegan)
1. Black leather 2. White leather 3. Stainless steel mesh (vegan)

 NU:RO TIME 

The top dial displays the hours, and the bottom dial shows the minutes. We've created a demo to show you what that looks like:  

How to set and tell time with NU:RO

The hour and minute dial work independently from each other. It’s best to set exact hour using the top dial and set “0” minutes using the bottom dial.

You can also set the time at 30 minute intervals. Set hour using a small dot indicating 30 minute interval and set “30” minutes using bottom dial.

NB! When the top number is off to the right and not centered in the hour glass, it means it’s not quite that time yet. An example above indicates 4:50 and not 5:50.

NU:RO SPECS

  • Diameter:                     40 mm
  • Thickness:                   9.5 mm
  • Weight:                         58 g
  • Glass:                            Sapphire crystal
  • Wrist band width:       20 mm
  • Water resistance:       5 ATM
  • Watch case:                 316L stainless steel
  • Movement:                   Miyota 2025 / 2 pieces
  • Dial:                               Brass base with white enamel coating
  • Battery:                         Maxell SR626SW Silver Oxide / 2 pieces                                   
  • Bands:                           Black leather, white leather, steel mesh                    
  • Available Functions:  Hour/minute display
  • Production:                  Anton & Irene
  • Designed In:                New York
  • Manufactured In:        Hong Kong
  • Trademark:                   2010-2018
The NU:RO watch is unisex
The NU:RO watch is unisex

NU:RO x SHANTELL MARTIN

We collaborated with the artist Shantell Martin to create custom artwork for NU:RO for a limited edition of 10. If you are interested in any of her original pieces, you can choose it as a reward when you are getting your watch.

1 of 10 custom hand-drawn NU:RO sculptures by Shantell Martin
1 of 10 custom hand-drawn NU:RO sculptures by Shantell Martin
All 10 custom NU:RO sculptures by Shantell Martin
All 10 custom NU:RO sculptures by Shantell Martin

NU:RO CAMPAIGN POSTERS

The NU:RO campaign posters come in three different colors: 

  • 1. Yellow/purple/pink
  • 2. Orange/red/purple
  • 3. Yellow/blue/green
1. Yellow/purple/pink
1. Yellow/purple/pink
2. Orange/red/purple
2. Orange/red/purple
3. Yellow/blue/green
3. Yellow/blue/green

ORIGINAL NU:RO SKETCH

For an opportunity to break our hearts, choose the original sketch as a reward.

Original NU:RO Sketch
Original NU:RO Sketch

ORIGINAL NU:RO PROTOTYPE

For another opportunity to break our hearts, choose the very first fully functional one-of-a-kind working prototype that was lovingly hand crafted by Vikenty Gryaznov as a reward.

 MISPLACED SERIES POSTERS 

If you select a reward that includes the Misplaced Series poster, you can chose from one of the posters below. You can see larger images at www.misplaced.design

  • 1. Breuer Building
  • 2. Solomon R. Guggenheim Museum
  • 3. The New Museum
  • 4. Cooper Union
  • 5. IAC Building
  • 6. Headquarters of the United Nations
  • 7. The Standard
  • 8. Whitney Museum
  • 9. 8 Spruce Street Building
Misplaced Series posters
Misplaced Series posters

 NU:RO REWARDS

This project has been a real labor of love, and we are incredibly excited to finally be able to produce the watch and share it with the world. Fingers crossed we reach our goal, otherwise we might be forced to hawk our stuff in Chinatown!

With Love, 

Anton & Irene

Risks and challenges

We are anticipating that there might be risks in shipment. In order to ensure your reward gets to you wherever you are in the world, we will ship everything using FedEx, in a bubble wrap envelope, with a tracking number, and with signature required upon delivery.

Though we will thoroughly check and review everything before we ship anything, there is a possibility that something gets damaged by the time it gets to you. That's why we have reserved a certain amount of watches as "replacement" watches in case anything gets damaged during shipment.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 100 or more About US$ 100

    1x Limited Edition A1 Printed Poster

    Choose from the Campaign Posters or from the Misplaced Series.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 1x Limited Edition A1 Printed Poster (signed)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 300 or more About US$ 300

    NU:RO WATCH

    The timepiece has a white watch face and black casing. You have a choice between 3 different bands: white leather, black leather, or stainless steel mesh (vegan). You can easily fit a band of your choice provided it is 20mm. It is a limited edition of 500.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 3x Original Digital NU:RO Campaign Posters
    • 1x Handwritten Thank You Note
    • 1x Limited Edition NU:RO Watch (with strap of your choice)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 61 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 375 or more About US$ 375

    NU:RO WATCH + LIMITED EDITION POSTER

    The timepiece has a white watch face and black casing. You have a choice between 3 different bands: white leather, black leather, or stainless steel mesh (vegan). You can easily fit a band of your choice provided it is 20mm.

    Besides the timepiece, you will receive either a NU:RO Campaign Poster or Misplaced Series Poster of your choice.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 1x Handwritten Thank You Note
    • 1x Limited Edition A1 Printed Poster (signed)
    • 1x Limited Edition NU:RO Watch (with strap of your choice)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 565 or more About US$ 565

    2x NU:RO WATCH

    The timepiece has a white watch face and black casing. You have a choice between 3 different bands: white leather, black leather, or stainless steel mesh (vegan). You can easily fit a band of your choice provided it is 20mm. It is a limited edition of 500.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 3x Original Digital NU:RO Campaign Posters
    • 1x Handwritten Thank You Note
    • 2x Limited Edition NU:RO Watch (with strap of your choice)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 750 or more About US$ 750

    NU:RO WATCH x SHANTELL MARTIN

    The timepiece has a white watch face and black casing. You have a choice between 3 different bands: white leather, black leather, or stainless steel mesh (vegan). You can easily fit a band of your choice provided it is 20mm. It is a limited edition of 500.

    Besides the timepiece, you will also receive a custom Shantell Martin sculpture that was specifically designed for NU:RO. Each sculpture is unique, and she has only created 10 in total.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 3x Original Digital NU:RO Campaign Posters
    • 1x Handwritten Thank You Note
    • 1x Limited Edition NU:RO x Shantell Martin Sculpture (signed)
    • 1x Limited Edition NU:RO Watch (with strap of your choice)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    NU:RO WATCH + ORIGINAL SKETCHES

    The timepiece has a white watch face and black casing. You have a choice between 3 different bands: white leather, black leather, or stainless steel mesh (vegan). You can easily fit a band of your choice provided it is 20mm. It is a limited edition of 500.

    Besides the timepiece, you will receive all the signed original sketches we have from the production and concepting time.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 3x Original Digital NU:RO Campaign Posters
    • 1x Handwritten Thank You Note
    • 1x Original NU:RO Sketches (signed)
    • 1x Limited Edition NU:RO Watch (with strap of your choice)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    NU:RO WATCH + FIRST HANDMADE PROTOTYPE

    The timepiece has a white watch face and black casing. You have a choice between 3 different bands: white leather, black leather, or stainless steel mesh (vegan). You can easily fit a band of your choice provided it is 20mm. It is a limited edition of 500.

    Besides the timepiece, you will receive the very first fully functional one-of-a-kind working prototype that was lovingly hand crafted by Vikenty Gryaznov.

    FREE SHIPPING USA / $35 SHIPPING WORLDWIDE

    Includes:
    • 3x Original Digital NU:RO Campaign Posters
    • 1x Handwritten Thank You Note
    • 1x First Handmade Original Working Prototype
    • 1x Limited Edition NU:RO Watch (with strap of your choice)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)