As a labor of love, Anton Repponen of the design studio ANTON & IRENE in New York designed the minimalist analog NU:RO watch. The watch has two dials, one with hours at the top and the other with minutes at the bottom. When they rotate, the current time is shown inside the hourglass. The watch will be manufactured in a limited edition of 500.
In 2010, the NU:RO watch was awarded the Red Dot Design Award for best concept.
Below are actual photographs of the watch (not renders).
The timepiece has a white watch face and black casing. You have a choice between 3 different bands: black leather, white leather or stainless steel mesh (vegan). You'll choose your strap after you have selected your reward when we send you the survey.
If you don't like any of the bands that come with the watch, you can easily fit any other band you like provided it is 20mm.
The top dial displays the hours, and the bottom dial shows the minutes. We've created a demo to show you what that looks like:
How to set and tell time with NU:RO
The hour and minute dial work independently from each other. It’s best to set exact hour using the top dial and set “0” minutes using the bottom dial.
You can also set the time at 30 minute intervals. Set hour using a small dot indicating 30 minute interval and set “30” minutes using bottom dial.
NB! When the top number is off to the right and not centered in the hour glass, it means it’s not quite that time yet. An example above indicates 4:50 and not 5:50.
- Diameter: 40 mm
- Thickness: 9.5 mm
- Weight: 58 g
- Glass: Sapphire crystal
- Wrist band width: 20 mm
- Water resistance: 5 ATM
- Watch case: 316L stainless steel
- Movement: Miyota 2025 / 2 pieces
- Dial: Brass base with white enamel coating
- Battery: Maxell SR626SW Silver Oxide / 2 pieces
- Bands: Black leather, white leather, steel mesh
- Available Functions: Hour/minute display
- Production: Anton & Irene
- Designed In: New York
- Manufactured In: Hong Kong
- Trademark: 2010-2018
NU:RO x SHANTELL MARTIN
We collaborated with the artist Shantell Martin to create custom artwork for NU:RO for a limited edition of 10. If you are interested in any of her original pieces, you can choose it as a reward when you are getting your watch.
NU:RO CAMPAIGN POSTERS
The NU:RO campaign posters come in three different colors:
- 1. Yellow/purple/pink
- 2. Orange/red/purple
- 3. Yellow/blue/green
ORIGINAL NU:RO SKETCH
For an opportunity to break our hearts, choose the original sketch as a reward.
ORIGINAL NU:RO PROTOTYPE
For another opportunity to break our hearts, choose the very first fully functional one-of-a-kind working prototype that was lovingly hand crafted by Vikenty Gryaznov as a reward.
MISPLACED SERIES POSTERS
If you select a reward that includes the Misplaced Series poster, you can chose from one of the posters below. You can see larger images at www.misplaced.design
- 1. Breuer Building
- 2. Solomon R. Guggenheim Museum
- 3. The New Museum
- 4. Cooper Union
- 5. IAC Building
- 6. Headquarters of the United Nations
- 7. The Standard
- 8. Whitney Museum
- 9. 8 Spruce Street Building
This project has been a real labor of love, and we are incredibly excited to finally be able to produce the watch and share it with the world. Fingers crossed we reach our goal, otherwise we might be forced to hawk our stuff in Chinatown!
Anton & Irene
Risks and challenges
We are anticipating that there might be risks in shipment. In order to ensure your reward gets to you wherever you are in the world, we will ship everything using FedEx, in a bubble wrap envelope, with a tracking number, and with signature required upon delivery.
Though we will thoroughly check and review everything before we ship anything, there is a possibility that something gets damaged by the time it gets to you. That's why we have reserved a certain amount of watches as "replacement" watches in case anything gets damaged during shipment.Learn about accountability on Kickstarter
- (30 days)