We made a mock trailer for a movie to show everyone the history of CBD. To read our history written in the style of a superhero origin scroll down (way down)
Coffee Bean Direct is an online coffee roaster that has been producing the freshest coffee available anywhere. We are a small, family owned business consisting of 28 misfits, oddballs, geeks and weirdos. While we can easily be described as the island of misfit toys we can also be described as coffee and tea artists, aficionados, masters... and obsessive compulsive freshness freaks.
Proof that we are crazy: we offer more
than 140 varieties of coffee and 80 varieties of tea, herbs, and spices! We exploit our obsessive compulsiveness by
roasting all 140 varieties in small batches so they can ship fresh daily.
We have always specialized in 5-lb
bulk bags so that every customer, big or small, receives awesomely low wholesale
prices for premium coffee. Now, however, we upgraded our 1-lb bags from a
plain, brown bag to a super snazzy 1-lb pouch with our fancy logo printed on
them. It might sound really lame to you, but trust me, it's a big deal for us. Now
our 1 pounders finally look professional!
Here's the problem:
We do almost everything by hand. Most coffees are
blended and flavored by hand. All 1-lb bags are hand filled by CBD'ers Marie
and Kyle every morning using only a scale, a scoop, and good ol' fashioned hard
work. While Marie and Kyle are super awesome at their jobs, it is getting
impossible for them to keep up.
Bagging by hand, we will never be able to keep up with demand, which means it will be harder and harder to get our sweet bags in your hands.
It's like someone slipped into our
demented little dreams and made the absolutely perfect machine. Beans or leaves
go in the top, our beautiful bags go in the bottom, beep beep boop and
out come perfect 1-lb bags - filled, sealed and ready to be shipped out to fill
your empty mugs with delicious beverages. The best part is that the machine is
simple to use. Marie and Kyle will still fill 1-lb coffees; this machine means
they’ll be able to fill many more bags with just a few taps on the touch
screen. That's right, touch screen... it's like a mad scientist combined an iPad,
the Terminator, and a Cadillac into a machine that fills 1-lb pouches... hence we
have nicknamed it The Pouch Monster.
The base model of the machine was
quoted at $59,500. Add on important accessories like printers, conveyors, and
funnels for big loose leaf tea—as well as expenses for shipping, installation,
and training—and this machine officially costs “Too Much,” without your help.
Our goal as a company is to grow to
monstrous proportions but we want to do it our way. We will not sacrifice
quality or lower our standards to get ahead. We will not cut corners or pay our
employees less just to have more money to invest. Most importantly we do not
want to give up control of our company to corporate investors who don't share
our love of coffee and tea.
The M7s Pouch Bagger is the machine
that can take us to the next level, but it is your help that will allow us to
maintain our values and standards. We cannot do it without you! Make the Pouch Monster a reality!
With great coffee comes great responsibility, the origin of Coffee Bean Direct.
Flashback to 1998: One Andrew Esserman decides he is tired of marketing other
people's companies. He quits it all to start his own gourmet coffee and tea
business despite having a wife and kids to provide for (okay, so his family
supported him but it sounds more daring this way). Fed up with watching evil
coffee villains trick cafes into leasing equipment only to be enslaved, forced
to forever buy their overpriced, stale coffee, Esserman sought to change the
coffee world for the better. Selling coffee and tea from his basement and
renting time on other people's roasters, Andrew built a business based on the
principles of giving everyone a fair price while maintaining quality and
freshness. No contracts, no minimums, and no dirty tricks.
Flash forward to 2004: Every Batman needs a Robin and Andrew finds his in Gregg
Shefler. Now with his own coffee roaster and warehouse space in Jackson, NJ,
Andrew hires young Gregg. Self-described as "THE WORST BEAN PACKER OF ALL
TIME," Gregg was apparently so bad working in the warehouse that Andrew
had to find something else for him to do. A true genius at recognizing the
potential in even the strangest of individuals, Andrew continued to work with
Gregg and together they came up with the idea of selling coffee on the
And Thus Coffee Bean Direct was
born. The goal was to keep the same
standards of quality and fairness but build a site that made ordering quick and
easy, allowing anyone—home drinkers, cafes or large businesses—to buy gourmet
coffee at wholesale prices. Andrew and Gregg had to teach themselves how to
build a website, market online, charge credit cards electronically, and fulfill
online orders. Like all superhero stories, the journey was long and arduous but
worth it in the end.
Back to the present, a.k.a., 2012: Now with a not-so-secret secret warehouse in beautiful
Hunterdon County, NJ, Andrew and Gregg have assembled a team of 28 heroes to
battle against stale, over-priced coffee and tea. We offer more than 100
varieties of coffee, the vast majority of which are roasted within 24 hours of
being shipped out to you. Continuing the pattern of innovation, we have
developed products never-before-seen like smoked coffee, maple bacon flavored
coffee, and green tea spiked with Mombasa pepper. We are even developing a tea
blended with real wasabi.
Using mostly their gloved hands,
superb might, and unrivaled willpower, these heroes are able to fulfill orders
big and small—from 1-lb to thousands, from tiny boxes to trucks full of
It’s all about the future. No, not a “hovercraft and helper
robots” future, but a "faster, better, lower-priced coffee” future.
When we launched CBD, the goal was not only to out-roast the
competition, but to beat their prices every time. Our 5-lb bag is perfectly
designed for this; fast and easy for us to pack and a large enough quantity for
us to offer some serious savings.
Our 1-lb bags, however, are much more difficult. Packed by
hand per order every morning, these bags are, without a doubt the most labor
intensive product we offer. The added time and effort involved force us to
price our 1-lb bags higher than we’d like to.
Making matters worse, these are the most challenging orders
to ship out in a timely fashion. Thanks to our staff of insanely
dedicated employees (emphasis on insane) we have managed to get every order
roasted, packed, shipped and on the UPS truck before the end of the day for
years. Now, however, we find ourselves falling behind on 1-lb coffee orders,
often needing an extra day to get them packed and shipped. Our employees truly
go home upset if they do not finish their work for the day. We stay late, come
in early the next day and scramble to catch up. We have set the bar extremely
high for ourselves and now we need the M7s Pouch Bagger to continue to meet
Yes, you can certainly click on over to our site and buy a
bag right now—how can we complain about that? Backing us on Kickstarter,
however, is investing in our future. We will be able to fulfill and ship orders
faster than ever before. Better yet, the added efficiency will help us make
our 1-lb coffees even more affordable.
Once you start drinking our coffee you will be hooked for
life, so in a way, you’re investing in your own future, too!
Magnetic bumper stickers and a coffee scoop!
*Concept art for bumper stickers and scoop is subject to change.
LOOSE LEAF TEA
FRESH ROASTED COFFEE
EKOBREW REUSABLE FILTER FOR KEURIG® SINGLE SERVE BREWERS + FRESH ROASTED COFFEE
FRESH ROASTED COFFEE AND A FRENCH PRESS
Create your own!
Pledge $125 to join the production team. Create your own flavor or blend - we will sell it on our website making sure the world knows YOU created it. Extra creative? You can even name the coffee and write the description.
Special thanks to Cafe Maria in Frenchtown, NJ for accommodating us with our strange request. Best pizza topping spellers ever!
A big THANK YOU for the whole world to see. We're dedicating an entire page on our website to list the names of all our backers. Also, you will be automatically notified via Kickstarter every time we post a new update... and trust us, we're planning some updates you won't want to miss.
A magnetic bumper sticker so everyone on the road will know you're all hopped up on CBD caffeine. Your choice of one of two snazzy designs. You will also receive an online "thank you" on our website. International backers please add $10 for shipping OUTSIDE of the US.
A coffee scoop with our logo so you will remember us every time you make a pot of coffee. You will also receive the magnetic bumper sticker and an online "thank you" on our website. International backers, please add $10 for shipping OUTSIDE of the US.
We do tea too! 5 ounces of premium loose leaf tea and a free box of T-Sac® brand tea sacks. Perfect for tea masters and tea novices alike. Choose from our huge online selection. *Sorry, offer excludes Matcha. You will also receive an online "thank you" on our website. International backers, please add $10 for shipping.
5-oz Tahitian Vanilla Flavored Rooibos Tea - A Kickstarter exclusive. Naturally caffeine free Rooibos tea is flavored with a delicate vanilla accented with floral notes. Rooibos tea is naturally sweet - the red velvet cupcake of teas! International customers please add $10 for shipping outside of the US.
Spiced Ginger Mango Flavored Tea! Made with real ginger and real fruit pieces, this tea really packs a punch! This coffee has a sweet little zing that will warm your belly and tingle your tongue. Available on black or green tea. International backers please add and extra $10 for shipping outside of the US.
Yama Matcha Green Tea Powder - 30 grams. Experience the premium tea used in the Japanese Tea Ceremony for centuries. $15 for 30 grams in an air-tight canister. International backers, please add $10 for shipping outside the US.
This is what it's all about: fresh roasted coffee in our sweet new 1-lb bags. WARNING: one pound is all it takes to ruin you... store bought coffee will never taste good again. Choose from our ridiculously huge online selection. *Sorry, offer excludes Hawaiian Kona Fancy and Jamaican Blue Mountain. You will also receive an online "thank you" on our website. International backers, please add $15 for shipping.
1-lb Tahitian Vanilla Flavored Coffee - A Kickstarter exclusive! This coffee features a subtle, more delicate version of vanilla with light floral notes. Available in regular or decaf. International customers please add $15 for shipping outside of the US.
Vigo's Blend - Vigo the Carpathian brings fire and brimstone to Kickstarter. This exclusive coffee is a blend of African beans spiced with mombasa pepper - a smokey chili pepper also known as Mombasa the Cruel, Mombasa the Torturer, and Mombasa the Despised. This coffee is only available ground in 1-lb bags. International backers please add an extra $15 for shipping
Coffee & Tea Combo Pack! 1 lb of the fresh roasted coffee of your choice, 5 oz of the tea of your choice, and a box of T-Sacs. Choose from our huge online selection. International backers, please add $10 for shipping outside of the US.
Tea Lover's 3 Pack - Because you demanded it! Get 3 x 5 oz bags of loose leaf tea and a box of T-Sacs. Choose from our huge online selection. International backers, please add $10 for shipping outside of the US.
For Keurig® lovers! Two 1-lb bags of ground coffee PLUS 2 Ekobrew Reusable Filters for Keurig. The Ekobrew reusable filter, tested and approved by us, is the best way to enjoy fresh roasted coffee with the convenience of the Keurig brewer. Also includes a 1-lb bag of our Breakfast Blend and a 1-lb bag of our French Roast coffee, ground for use in Ekobrew filters. You will also receive an online "thank you" on our website. International backers please add $15 for shipping.
Two 1-lb bags of coffee PLUS an 8-cup French Press. The La Cafetière Classic Chrome 8-Cup French Press is not only sleek and fashionable, but makes a truly amazing cup of coffee. Enjoy 1-lb each of your two favorite whole bean coffees like a true connoisseur. *Sorry, offer excludes Hawaiian Kona Fancy and Jamaican Blue Mountain. You will also receive an online "thank you" on our website. International backers, please add $15 for shipping.
Create your own blend! Choose your own combination of fresh roasted coffees to make the ultimate blend. Receive a 1-lb bag for free and see your own creation on our website for sale for anyone to purchase. Choose up to 3 coffees to combine from this list: www.coffeebeandirect.com/custom-blends You will also receive an online "thank you" on our website.
Create your own flavored coffee! Choose any combination of flavors, receive a 1-lb bag free and see your own creation on our website for sale for anyone to purchase. Choose up to 3 flavors to combine from this list of 90: http://www.coffeebeandirect.com/custom-flavorsYou will also receive an online "thank you" on our website.
Be a part of the creative process. Once a month for an entire year you will receive a 1-lb bag of an experimental coffee or tea—maybe a new flavor or blend, maybe something special that we don't offer online, or maybe something scary like taco flavored coffee. Best of all you get to submit a review for our blog, telling the world if you loved it or hated it. You will also receive an online "thank you" on our website. International backers, please add $100 for shipping OUTSIDE of the US.
One of every flavor. We're not talking sugary syrups squirted into your cup of coffee. These flavors are hand blended onto fresh roasted beans. We will ship you 36 1-lb bags spread out over three shipments to maintain freshness; each shipment is 12 bags, shipped out in January, April, and July. Choose from regular or decaf coffee. You will also receive an online "thank you" on our website. International backers, please add $50 for shipping OUTSIDE of the US.
Try every tea: Receive 5 ounces of more than 60 varieties of lush, loose leaf tea. Are you a tea lover? This is your chance to know what it feels like to work for a tea company and have a huge selection of teas to choose from every day. You will also receive an online "thank you" on our website
One pound of every monthly special flavored coffee. Each month we offer approximately 5 limited edition flavors like Pumpkin Spice and Holiday Delight. You will receive a fresh shipment of each limited edition flavor every month for a year. You will also receive an online "thank you" on our website. International backers, please add an extra $150 for shipping outside of the US.
"The Whole Damn Show" - Receive a 1-lb bag of every unflavored roasted coffee we offer—we're talking more than 80 varieties—delivered in quarterly shipments. This reward is for true coffee nuts. You will also receive an online "thank you" on our website
You're hired! Visit CBD for a day and learn to roast, flavor, and blend coffee. Enjoy the full Coffee Bean Direct experience while CBD's owner creates a custom blend made especially for you. Just in case that's not enough we will also put you up for a night in the scenic Lambertville, NJ/New Hope, PA area. One of the last places in America where small business is thriving, spend the day enjoying restaurants, bars, coffee shops, antique stores, and art galleries. *Transportation costs not included. You will also receive an online "thank you" on our website
365 days of fresh coffee. Admittedly an insane idea, we will ship you 7 fresh 1-lb bags of coffee every week for an entire year. You could, in theory, drink nothing but coffee for an entire calendar year. You can cook with coffee and bathe in coffee and even wash your clothes in coffee. Seriously, this is a lot of coffee. You will also receive an online "thank you" on our website. International backers, please add an extra $520 for shipping outside of the US.
A home roaster and roasting school. Our Roast Master, Al, has hand-picked what he thinks is the best home roaster on the market. Not only will we buy and ship you the home roaster, but Al is getting one too... this way he can give you specific advice on how to use the machine. With almost a decade's worth of experience, Al has a lot of wisdom and knowledge to share with you. If Harvard can offer online classes why can't we? You will also receive an online "thank you" on our website. Sorry, this reward is only available for the continental US.
COFFEE FOR LIFE! This life-time supply of fresh roasted coffee consists of 5 lb delivered every month for 20 years. By that time we will be in the retirement home and our children will be packing your beans! Sorry, this reward is only available for the continental US.