Coffee Bean Direct needs a pouch monster!
Coffee Bean Direct needs a pouch monster!
Online coffee roaster cannot hand-fill orders fast enough. We need new equipment nicknamed "The Pouch Monster"
Online coffee roaster cannot hand-fill orders fast enough. We need new equipment nicknamed "The Pouch Monster" Read more
About this project
Coming Soon to a Theater Near You
We made a mock trailer for a movie to show everyone the history of CBD. To read our history written in the style of a superhero origin scroll down (way down)
Coffee Bean Direct is an online coffee roaster that has been producing the freshest coffee available anywhere. We are a small, family owned business consisting of 28 misfits, oddballs, geeks and weirdos. While we can easily be described as the island of misfit toys we can also be described as coffee and tea artists, aficionados, masters... and obsessive compulsive freshness freaks.
Proof that we are crazy: we offer more than 140 varieties of coffee and 80 varieties of tea, herbs, and spices! We exploit our obsessive compulsiveness by roasting all 140 varieties in small batches so they can ship fresh daily.
We have always specialized in 5-lb bulk bags so that every customer, big or small, receives awesomely low wholesale prices for premium coffee. Now, however, we upgraded our 1-lb bags from a plain, brown bag to a super snazzy 1-lb pouch with our fancy logo printed on them. It might sound really lame to you, but trust me, it's a big deal for us. Now our 1 pounders finally look professional!
Here's the problem:
We do almost everything by hand. Most coffees are blended and flavored by hand. All 1-lb bags are hand filled by CBD'ers Marie and Kyle every morning using only a scale, a scoop, and good ol' fashioned hard work. While Marie and Kyle are super awesome at their jobs, it is getting impossible for them to keep up.
Bagging by hand, we will never be able to keep up with demand, which means it will be harder and harder to get our sweet bags in your hands.
It's like someone slipped into our demented little dreams and made the absolutely perfect machine. Beans or leaves go in the top, our beautiful bags go in the bottom, beep beep boop and out come perfect 1-lb bags - filled, sealed and ready to be shipped out to fill your empty mugs with delicious beverages. The best part is that the machine is simple to use. Marie and Kyle will still fill 1-lb coffees; this machine means they’ll be able to fill many more bags with just a few taps on the touch screen. That's right, touch screen... it's like a mad scientist combined an iPad, the Terminator, and a Cadillac into a machine that fills 1-lb pouches... hence we have nicknamed it The Pouch Monster.
The base model of the machine was quoted at $59,500. Add on important accessories like printers, conveyors, and funnels for big loose leaf tea—as well as expenses for shipping, installation, and training—and this machine officially costs “Too Much,” without your help.
Our goal as a company is to grow to monstrous proportions but we want to do it our way. We will not sacrifice quality or lower our standards to get ahead. We will not cut corners or pay our employees less just to have more money to invest. Most importantly we do not want to give up control of our company to corporate investors who don't share our love of coffee and tea.
The M7s Pouch Bagger is the machine that can take us to the next level, but it is your help that will allow us to maintain our values and standards. We cannot do it without you! Make the Pouch Monster a reality!
With great coffee comes great responsibility, the origin of Coffee Bean Direct.
Flashback to 1998: One Andrew Esserman decides he is tired of marketing other people's companies. He quits it all to start his own gourmet coffee and tea business despite having a wife and kids to provide for (okay, so his family supported him but it sounds more daring this way). Fed up with watching evil coffee villains trick cafes into leasing equipment only to be enslaved, forced to forever buy their overpriced, stale coffee, Esserman sought to change the coffee world for the better. Selling coffee and tea from his basement and renting time on other people's roasters, Andrew built a business based on the principles of giving everyone a fair price while maintaining quality and freshness. No contracts, no minimums, and no dirty tricks.
Flash forward to 2004: Every Batman needs a Robin and Andrew finds his in Gregg Shefler. Now with his own coffee roaster and warehouse space in Jackson, NJ, Andrew hires young Gregg. Self-described as "THE WORST BEAN PACKER OF ALL TIME," Gregg was apparently so bad working in the warehouse that Andrew had to find something else for him to do. A true genius at recognizing the potential in even the strangest of individuals, Andrew continued to work with Gregg and together they came up with the idea of selling coffee on the internet.
And Thus Coffee Bean Direct was born. The goal was to keep the same standards of quality and fairness but build a site that made ordering quick and easy, allowing anyone—home drinkers, cafes or large businesses—to buy gourmet coffee at wholesale prices. Andrew and Gregg had to teach themselves how to build a website, market online, charge credit cards electronically, and fulfill online orders. Like all superhero stories, the journey was long and arduous but worth it in the end.
Back to the present, a.k.a., 2012: Now with a not-so-secret secret warehouse in beautiful Hunterdon County, NJ, Andrew and Gregg have assembled a team of 28 heroes to battle against stale, over-priced coffee and tea. We offer more than 100 varieties of coffee, the vast majority of which are roasted within 24 hours of being shipped out to you. Continuing the pattern of innovation, we have developed products never-before-seen like smoked coffee, maple bacon flavored coffee, and green tea spiked with Mombasa pepper. We are even developing a tea blended with real wasabi.
Using mostly their gloved hands, superb might, and unrivaled willpower, these heroes are able to fulfill orders big and small—from 1-lb to thousands, from tiny boxes to trucks full of pallets.
It’s all about the future. No, not a “hovercraft and helper robots” future, but a "faster, better, lower-priced coffee” future.
When we launched CBD, the goal was not only to out-roast the competition, but to beat their prices every time. Our 5-lb bag is perfectly designed for this; fast and easy for us to pack and a large enough quantity for us to offer some serious savings.
Our 1-lb bags, however, are much more difficult. Packed by hand per order every morning, these bags are, without a doubt the most labor intensive product we offer. The added time and effort involved force us to price our 1-lb bags higher than we’d like to.
Making matters worse, these are the most challenging orders to ship out in a timely fashion. Thanks to our staff of insanely dedicated employees (emphasis on insane) we have managed to get every order roasted, packed, shipped and on the UPS truck before the end of the day for years. Now, however, we find ourselves falling behind on 1-lb coffee orders, often needing an extra day to get them packed and shipped. Our employees truly go home upset if they do not finish their work for the day. We stay late, come in early the next day and scramble to catch up. We have set the bar extremely high for ourselves and now we need the M7s Pouch Bagger to continue to meet these standards.
Yes, you can certainly click on over to our site and buy a bag right now—how can we complain about that? Backing us on Kickstarter, however, is investing in our future. We will be able to fulfill and ship orders faster than ever before. Better yet, the added efficiency will help us make our 1-lb coffees even more affordable.
Once you start drinking our coffee you will be hooked for life, so in a way, you’re investing in your own future, too!
Magnetic bumper stickers and a coffee scoop!
*Concept art for bumper stickers and scoop is subject to change.
LOOSE LEAF TEA
FRESH ROASTED COFFEE
EKOBREW REUSABLE FILTER FOR KEURIG® SINGLE SERVE BREWERS + FRESH ROASTED COFFEE
FRESH ROASTED COFFEE AND A FRENCH PRESS
Create your own!
Pledge $125 to join the production team. Create your own flavor or blend - we will sell it on our website making sure the world knows YOU created it. Extra creative? You can even name the coffee and write the description.
Special thanks to Cafe Maria in Frenchtown, NJ for accommodating us with our strange request. Best pizza topping spellers ever!
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