We are both artist/entrepreneurs who like to dream big and bring change. Our first big project together is ECHO—an alternative arts center and gallery situated right in the middle of Calistoga, California.
This project came about magically (as do most things for us) when a local landlord offered us a 4,000 sq foot space on Lincoln Avenue. The old Silverado Pharmacy location has been sitting vacant for years. In May of this year, the owner approached us to turn this empty eyesore into an artistic mecca.
We now have the opportunity to provide creative space for local artists, and curate exhibitions that will strengthen the evolving artistic community here. We are thrilled to have this opportunity and have visions of a salon style environment where everyone is welcome to look, listen, and be heard.
ECHO stands for Every-Creative-Hand-Occupied. In our universe there is no better feeling than sharing your creations and having them appreciated by others. Our goal is to give artists a place to focus on their work and create an environment of discovery that will transform our town and those who visit.
All we need is a little help from you. We are basically transforming a big empty room into a multipurpose art space—creating rooms for studios, exhibitions, workshops, research, films, music, etc. etc. We want the place to be flexible, adaptable, and responsive to its users.
We also want to be frugal and green about it. We are using recycled materials, shopping via craigslist, and trying to create as little waste as possible.
The funds we need to raise will go towards purchasing fixtures and equipment, creating signage, building out the studios, upgrading utilities such as power and lighting, buying paint, making the space comfortable and functional. We also need money to launch the exhibitions program—to prep the walls, buy installation supplies, create marketing materials, and host receptions.
We are already booking artists and prepping the first exhibition titled “Bright Moments” and we will be open to the public by July 1. This is all happening very fast! We really need this thing kickstarted ASAP.
There are rewards for you too! Besides helping us build this incredible place to engage people in the arts. You’ll receive some bonus rewards at different donation levels, for example:
Give $25 and you’ll get a limited edition poster of our first exhibition Bright Moments
Give $50 and you’ll get an ECHO center logo mug and a free cup of Yo el Rey coffee
Give $100 and your name will be featured on our “wall of heroes” inside the gallery
Give $200 and you’ll be invited to a private party with live music and great food
Give $500 and you’ll receive all of these goodies plus a framed potrait of our ECHO muse photographed by Ann Trinca
Thank you for clicking the pledge buttons and becoming part of this magical project. We hope to see you at the Opening Party on July 6th!
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