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Brand the Change unpacks the branding process in practical steps, offers tools & exercises to build your brand, contains dozens of tips from storytelling, trademarking to digital marketing and inspires with case studies of successful change making brands.
Brand the Change unpacks the branding process in practical steps, offers tools & exercises to build your brand, contains dozens of tips from storytelling, trademarking to digital marketing and inspires with case studies of successful change making brands.
271 backers pledged €35,502 to help bring this project to life.
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Branding Toolkit for Changemakers

€35,502

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  1. Select this reward

    Pledge €8 or more About $9

    A postcard with a personal thank you message from my next project location – whether it's Riyadh, Lusaka or Washington.

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    Limited 2 backers

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  2. Select this reward

    Pledge €20 or more About $23

    The two core tools of the toolkit: the Brand Thinking Canvas part 1 (who are you?) and 2 (who is your audience?) as digital downloads.These two tools help you frame who you are, what you do and why it matters, who needs to know and how they will find out.

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    Limited 17 backers

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  3. Select this reward

    Pledge €30 or more About $34

    The crowd funders edition toolkit as a digital download. Offers the introduction to branding, the anatomy of a brand, the brand building process, over 15 tools to help build your own brand, and inspiring case studies and tips from social entrepreneurs who have successfully built their brand.

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    107 backers

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  4. Select this reward

    Pledge €75 or more About $84

    A limited edition, beautifully printed toolkit, with your name on the thank you list inside! Printed by an expert printer using environmentally friendly papers. Offers the introduction to branding, the anatomy of a brand, the brand building process, over 15 tools to help build your own brand, and inspiring case studies and tips from social entrepreneurs who have successfully built their brand.

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    Ships to Anywhere in the world
    Limited 76 backers

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  5. Select this reward

    Pledge €100 or more About $111

    The full package: the limited edition printed toolkit (75€) + the digital edition toolkit (30€) + the two core tools as separate digital files (20€) for one package deal!

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    Limited 24 backers

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  6. Select this reward

    Pledge €150 or more About $167

    One hour of online brand consultancy, for yourself or your organisation, or as a gift to a person or business you want to support.

    Ask the brand questions you always wanted to ask but never got around to! Together we dive into your brand challenge, brainstorm and discuss options. We'll also add you to the thank you list inside the toolkit!

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    Limited 18 backers

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  7. Select this reward

    Pledge €1,250 or more About $1,387

    Become a supporter of the global movement of innovative, disruptive and sustainable businesses! We place the five available supporter logos on one dedicated sponsor page in the book with a short description of your choice of your commitment to social and environmental progress. You also receive a license to share the toolkit with your internal team (max. 20 people).

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    Limited 1 backer

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  8. Select this reward

    Pledge €5,000 or more About $5,546

    One week Custom Brand Development in sprint*

    Co-creating the brand strategy, developing a visual identity and delivering a brand starter kit that provides you with the documents you need to get started. For more information about the process, feel free to contact us for questions before you commit to this reward.

    We'll also add a big thank you for your support inside the toolkit!

    * on location in The Netherlands or Nairobi. For other locations around the world, please note this reward excludes travel and accommodation cost. Date and location of delivery to be discussed depending on your needs and subject to our availability.

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    Limited 0 backers

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  9. Reward no longer available

    Pledge €525 or more About $583

    Brand Strategy Workshop (compact)*

    For yourself or your organisation, or as a gift to a person or business you want to support.

    > 1hr intake session to discuss your goals and challenges
    > 2.5hr workshop session to define who you are, what you do and why it matters, who needs to know and how they will find out

    We'll add a big thank you for your support inside the toolkit!

    * on location in The Netherlands or Nairobi. For other locations around the world, please note this reward excludes travel and accommodation cost. Date and location of delivery to be discussed depending on your needs and subject to our availability.

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    Reward no longer available 4 backers

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  10. Reward no longer available

    Pledge €1,000 or more About $1,110

    Brand Strategy Workshop*

    For yourself, or as a gift to a person or business you want to support.

    > 1hr intake session
    > 2.5hr workshop session to set your goals and how branding can support them, and define who you are, what you do and why it matters
    > 2.5hr workshop session to map out your audiences, what their needs are, what you offer, and how you can reach them
    > 1hr follow up talk 90 days afterwards to discuss progression.

    We'll add a big thank you for your support inside the toolkit!

    * on location in The Netherlands or Nairobi. For other locations around the world, please note this reward excludes travel and accommodation cost. Date and location of delivery to be discussed depending on your needs and subject to our availability.

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    Reward no longer available 2 backers

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    It's a way to bring creative projects to life.

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  11. Reward no longer available

    Pledge €1,500 or more About $1,664

    Two day Branding Masterclass* for change making entrepreneurs, educational institutes, or not-for-profits.

    For yourself or your organisation, or as a gift to a person or business you want to support.

    We work with you and your team to build brand capability, using a strong, condensed program, and offering practical tools that they can continue building the brand with, beyond the masterclass.

    We'll also add a big thank you for your support inside the toolkit!

    * on location in The Netherlands or Nairobi. For other locations around the world, please note this reward excludes travel and accommodation cost. Date and location of delivery to be discussed depending on your needs and subject to our availability.

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    Reward no longer available 3 backers

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    It's a way to bring creative projects to life.

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  12. Reward no longer available

    Pledge €3,000 or more About $3,328

    Three day custom designed Branding Masterclass* tailored to your brand challenge, for change making entrepreneurs, educational institutes, or not-for-profits.

    For yourself or your organisation, or as a gift to a person or business you want to support.

    We develop a custom made program around your brand challenge or learning goals.

    We'll also add a big thank you for your support inside the toolkit!

    * on location in The Netherlands or Nairobi. For other locations around the world, please note this reward excludes travel and accommodation cost. Date and location of delivery to be discussed depending on your needs and subject to our availability.

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    Reward no longer available 1 backer

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Funding period

- (27 days)