December 4, 2012Thanks to our amazing supporters and backers, we were able to reach our goal in the first 10 days of the campaign. Each additional dollar raised will go toward serving our mission of inspiring more women to bike.
With 3 days left, we're so close to our reach goal of $25,000.
If we are able to reach this amount, we will increase production quantities, allowing more women to have access to well designed clothing for everyday biking. Meeting this next goal assures our continued growth and a sustainable business model for Iva Jean. With a larger inventory, these pieces will continue to be available online and in stores near you. It also means that we can use revenue from the sale of this line to continue research, development and design of new and exciting products that support our mission.
Thank you, once again,
IVA JEAN IN THE NEWS
At Iva Jean, we know the joy of riding a bike. We know the satisfaction of a sunrise commute and the happiness in an afternoon ride to meet friends. We believe every woman deserves to experience the thrill.
That’s why Iva Jean focuses on providing the products and resources that inspire women to BIKE EVERYWEAR.
ABOUT IVA JEAN
I started Iva Jean in early 2010 to encourage women to get on a bike and ride with the style, personality
and confidence they bring to every other aspect of their lives.
Over the years, biking has become a huge part of my life. The more comfortable I became, the more I realized that I didn’t need to become a sports enthusiast or wear head-to-toe spandex to ride. Today, I bike in everyday clothes and at a pace I feel comfortable with – I take in the joy of seeing the city from a different perspective and giving a nod to ladies looking chic on their bikes.
I believe that while we shouldn’t have to buy a lot of gear to ride, the items that we do buy should be functional and fashionable, working on and off our bikes.
Working closely with designers, seamstresses and manufacturers in Seattle, I launched the Rain Cape in Fall 2011. Around that time, Iva Jean was selected as the Fashion Grand Prize Winner in DailyCandy’s Start Small, Go Big contest. Since then, Iva Jean has received both local and national press, with features in Momentum and Seattle Met Magazines, A Cup of Jo, Lovely Bicycle!; and showing at Model Citizens NYC, San Francisco Bike Expo’s Pedal Savvy and Seattle Magazine’s The Forecast.
IVA JEAN. SPRING 2013.
Over the last year, my team and I have been working to expand our line. The design of the Rain Cape has been improved and we have developed several new pieces including the Reveal Skirt, Daily Blouse, and Two-way Reflective Vest. These pieces are the foundation for any woman looking to build a street-to-bike wardrobe.
// REVEAL SKIRT
The Reveal Skirt provides women with a tailored, straight skirt that unzips in the back to expose additional fabric for easy pedaling. This durable, four-way stretch skirt is cut with a higher waist for coverage while riding and uses a side invisible zipper and darting for a tailored fit. Schoeller-Dryskin Fabric. Sizes 0-16. Black.
// DAILY BLOUSE
The Daily Blouse is designed to provide a tailored fit while allowing comfort and ease while biking. The roomy cut and pleat at the back provide for extra movement while the asymmetrical cut provides extra coverage when riding. 100% organic cotton. Sizes XS-XXL. Grey chambray.
// TWO-WAY REFLECTIVE VEST
The Two-way Reflective Vest is a minimal, yet dynamic piece, designed to provide high visibility. Completely reversible, the vest can be styled and fit multiple ways. 3M Reflective Ripstop. One size.
// RAIN CAPE
The Rain Cape provides a stylish and functional solution for rain protection. Features such as the cord pull system, reflective piping, a high collar and billed hood make the Rain Cape a versatile option for bicycling in less than sunny conditions. Ultrex 2-Ply Waterproof Fabric. One Size. Available in tan and olive.
See below and visit ivajean.com/rain-cape to learn more about our water resistant version of the Rain Cape that is available now.
the designs finalized and tested, I am ready to make them available to
you. With your support, we can continue a legacy of timeless outerwear and activewear produced in the Pacific Northwest, with each piece sewn in
Seattle by industry experts.
The goal of Iva Jean is to continue to make products and resources available to ladies across the world - encouraging them seek the joy of riding a bike. I hope that you will help to support our effort.
launch of the Rain Cape was funded both personally and through a line
of credit from a fellow bike enthusiast. In order to grow Iva Jean, we
need your support.
Your contributions will fund:
- Grading and final pattern development and production
- Sourcing and purchase of fabric and product hardware
- Production of four pieces including the Waterproof Rain Cape, Two-way Reflective Vest, Reveal Skirt, Daily Blouse
- Research and development for fall / winter 2013
REWARDS / PRODUCTS
All Rewards include your name and a link on our Funder’s page (if you’d like of course). Sizing and color options will be specified in a follow up email when Funding is successful.
// NUMBERED & SIGNED PRINT FROM KYLE JOHNSON
Seattle photographer, Kyle Johnson will number and sign a print from the IVA JEAN Spring 2013 Lookbook photo shoot just for you.
// REVEAL SKIRT
The Reveal Skirt provides women with a tailored, straight skirt that unzips in the back to expose 12” of additional fabric at the bottom hem for easy pedaling. To achieve a durable, four-way stretch, yet dynamic piece, the skirt is constructed using Schoeller-Dryskin fabric. The skirt is cut with a higher waist for coverage while riding and uses a side invisible zipper and darting for a tailored fit.
- Available in sizes 0-16
- Color: Black
- Constructed of Schoeller-Dryskin fabric
- Four-way stretch
- Abrasion resistant
- Moisture controlling
- Water repellent
- Fade resistant and will hold shape
- Easy care
- High-waist cut
- Side invisible zipper and darting for tailored fit
- Full length zipper down the back of skirt to reveal additional fabric
- Added seam at front for slimming effect and added detail
- Hidden pocket at waist for credit cards, key or identification
- If between sizes, size down as fabric will stretch slightly
// DAILY BLOUSE
The Daily Blouse is designed to provide a tailored fit while allowing comfort and ease while biking. Constructed of 100% organic cotton, the blouse is breathable, durable and easy to care for. It features an invisible zipper at the side for easy entry as well as darting and extra facing at the neck. The roomy cut and pleat at the back provide for extra movement while the asymmetrical cut provides extra coverage when riding.
- Available in sizes XS-XXL
- Color: Grey Chambray
- Constructed of 100% Organic Cotton
- Breathable, durable
- Easy care
- Side invisible zipper easy entry
- Darting and facing at neck opening for tailored fit
- Roomy cut for comfort while riding
- Pleat at back for extra movement while riding
- Asymmetrical cut for added coverage and interest
- Added seam at back for added interest
- Hidden back at back for key, credit card or identification
// TWO-WAY REFLECTIVE VEST
The Two-way Reflective Vest is a minimal, yet dynamic piece, designed to provide high visibility for women on their bikes. Completely reversible, the vest is constructed of 3M Reflective Ripstop on one side and Silkara Ultrex with a 3M Reflective Ripstop strip on the other. The vest can be styled and fit multiple ways using a cord pull system and magnetic closure.
- One size fits most
- Silkara Ultrex nylon/poly blend (DWR)
- 3M Reflective nylon ripstop
- Cord pull system throughout the vest
- Magnetic closure
// RAIN CAPE
The front of the Rain Cape covers your arms and legs by draping from the shoulders to your handlebars when you place your thumbs through interior loops at the front of cape. The Rain Cape is both breathable and waterproof to keep you dry in all rain conditions. Reflective piping down front and back panels create a longer line and added visibility, while the curved front creates a softer appearance off your bike. The structured, billed hood easily adjusts to work with or without a helmet and the high collar keeps the wind and rain at bay. A pull system at the bottom of the Rain Cape allows it to cinch underneath the rider for added rain protection. The Rain Cape easily converts to work off the bike, with a pull system at the sides that rouches to create an opening for the arms. The front of the cape also features a full pocket with velcro closures and arm openings.
- One size fits most
- Breathable, Waterproof
- Reflective piping on front and back for added visibility
- Half zipper for easy dressing and removing
- Structured, billed hood designed to fit with or without a helmet
- Cord pull system at face-edge and horizontal circumference of the hood to secure in place
- High collar to prevent wind and rain to chin and neck
- Full pocket with Velcro closures
- Arm openings at either side of the front pocket
- Cord pull system at the side seams to allow for easy use of arms off the bike
- Cord pull system at the back bottom hem to cinch fabric under the rider
- Thumb loops for secured coverage
- Back vent to allow for air movement
// BOUTIQUE AND RETAIL PACKAGES
I've created two different packages for resellers of different sizes. I've listed a sample of product combinations, but am flexible on quantities of each. Please contact me if you would like to discuss a custom reward.
WHAT IS KICKSTARTER?
of creative projects are funding on Kickstarter at any given moment.
Each project is independently created and crafted by the person behind
it. The filmmakers, musicians, artists, and designers you see on
Kickstarter have complete control and responsibility over their
projects. They spend weeks building their project pages, shooting their
videos, and brainstorming what rewards to offer backers. When they're
ready, creators launch their project and share it with their community.
Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
Risks and challenges
Material Sourcing // I have high expectations for each of our products. I work hard to ensure that each Iva Jean product is made using high quality materials from trusted sources. I am closely tracking all of our needs and I am working closely with trusted reps and vendors to have the highest quality materials on hand when we are ready to go to production.
Production Scheduling and Management // Managing production will be a bit different from our first two rounds of the water resistant Rain Cape. This time I will be coordinating the production of four products and will be working with two separate cut/sew contractors in Seattle. While this adds complexity to the process, it also ensures that each product is assembled with the appropriate care and expertise. I have worked with Unique Textile Experts during the production of the Rain Cape and will be working with them again in the production of the Waterproof version of the cape as well as the Two-way Reflective Vest. I am working with Kim Productions for the first time in the production of the Reveal Skirt and Daily Blouse. They have a strong reputation in the Pacific Northwest and have worked for brands such as Prairie Underground. To meet this challenge, I have begun to work with each contractor to closer define schedules, needs and estimated delivery. I will also have much more time to dedicate to production management during this run.Learn about accountability on Kickstarter
- (30 days)