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Designer made from matte black, recycled plastic and set in a typeface designed especially for the job.
www.wordbits.co
Designer made from matte black, recycled plastic and set in a typeface designed especially for the job. www.wordbits.co
393 backers pledged DKK 148,959 to help bring this project to life.
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Wordbits | Alphabet magnets that actually hold stuff

DKK 148,959

393

Stretch goal reached!

We are thrilled to announce that we reached our 200% funding stretch goal and will be releasing a Bone colour of Wordbits magnets.  

To purchase, pledge as normal then after the campaign is over we will send out a Backer Survey where you can select your colour/s

Alphabet magnets that actually hold stuff. 

Everyone loves the fun of alphabet letters from the 80’s & 90’s, but we wanted some that could actually function as real magnets too. Good looking ones.

Traditional alphabet letters have had their day

So we created the ultimate alphabet magnets. The same lighthearted fun, now strong and stylish too. 


What exactly are they?

  • Matte black
  • Recycled plastic
  • Unique designer typeface (the first of its kind, specifically designed for alphabet magnets)
  • Quality magnets (hold approx 520g)
  • BPA-free & phthalate-free
  • Pack of 60 letters and symbols
  • An ideal gift
Packaging concept
Front and back view

Style with a conscience 

 We are big believers in buying once and buying well. While there are many cheap alphabet letters on the market, we are offering a unique combination of strength and style which does not currently exist. And with premium design touches like a matte finish.

Who says that just because you have little ones your house needs to look like a kindergarten? These letters will last long past when your kids can start leaving cheeky notes on the fridge for you, but their sophisticated design works for all ages and styles (we designed them for our own, adult homes).


 Why a custom typeface? 

The original Fisher Price alphabet letters from the 1970's are a mixture of Din and Univers typefaces, while more modern versions use styles such as Cooper Black and Futura Bold. In all cases the typeface has been disfigured in order to conform to the manufacturing requirements.

We considered many factors when designing the typeface, including the manufacturing process, requirements of injection moulding, insights from how alphabet letters are used in homes and how we could maximise the letters (for example the M and W are interchangeable, X  and O can be used for tic-tac-toe).

Symmetry is a key feature of the Wordbits typeface

In addition to the current English language characters, we have already created the typeface with characters from 32 different languages and hope to introduce Wordbits extension packs in the future (French, German, Spanish, Danish etc). We have plans to add numbers to the packs too.

We believe Wordbits is the first typeface in the world designed especially to be made as alphabet magnets. 

Typeface development

How strong are they?

Early prototypes of the magnets (different typeface), styled by Julia Atkinson-Dunn of Studio Home

We spent a long time prototyping for Wordbits in order to strike the perfect balance of form, function and fun. One letter has enough strength to hold approximately 200g (a postcard or photograph) or two letters can hold a greeting card. We have purposefully chosen not to make the magnets stronger than this so they remain easy to move around. The letters are fun for all ages, easy to click on and pull off or move around.

Stick 'em everywhere

Rewards

Purchase 1, 2, 3, 6 or 15 packs. Each pack contains 60 letters and symbols. The more packs you buy, the more you can say.   

 If you require specific words or phrases we recommend checking the letter distribution below to see how many packs you'll need:

A:3   B:2   C:2   D:2   E:4   F:2   G:2   H:2   I:3   J:2   K:2   L:2   M:2*   N:3   O:3   P:2   Q:2   R:2   S:2   T:2   U:2   V:1   W:1*   X:1   Y:2   Z:1   &:2   +:2   .:2

The team 

Annabel & Shanna, the founders of Wordbits, work in the creative industry having met many years ago working at M&C Saatchi before both separately moving to Copenhagen in Denmark. Annabel is a Strategist who has worked with clients ranging from Google to Greenpeace. Shanna is an Account Director AKA a pro at keeping projects on time and on task. 

Annabel Jenkins & Shanna Hermansen, Wordbits Founders

One of our strengths is knowing what we don't know, which is why we have engaged a team of experts in each field to help make Wordbits. Trine Rask and Muggie Ramadani, the pair who designed the typeface, are an award winning Type Designer and Creative Director. Our engineer Andrei has more than 20 years experience with injection molding. We also have a team of manufacturing professionals who are helping with everything from project scoping and timelines to quality control.

Trine Rask, Type Designer and Lecturer at the Danish School of Media and Journalism

 Timeline 

Why are we crowdfunding?

Our goal for the crowd-funding campaign is to cover the cost of manufacturing moulds and allow us to place a "minimum quantity" order with our manufacturers.

Budget

Risks and challenges

As we are relying on manufacturing partners there is always a risk in outsourcing - these include time delays, quality assurance and accuracy of cost estimates. We have expert partners who will be managing manufacturing and quality control for us to mitigate risks.

Learn about accountability on Kickstarter

Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Sustainable materials

50% post-consumer recycled plastic.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge DKK 5 or more About US$ 1

    Eternal gratitude

    Want to give us a morale boost, but don't need excellent magnets? Then choose an amount you'd like to chip in and we'll be eternally grateful for your support.

    Less
    Estimated delivery
    6 backers
    DKK

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  2. Select this reward

    Pledge DKK 197 or more About US$ 30

    SINGLE PACK

    ($29 USD)
    A single pack of 60 magnets is enough to write most words and short sentences. Get a Kickstarter discount of 28% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
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    Ships to Anywhere in the world
    51 backers
    DKK

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  3. Select this reward

    Pledge DKK 299 or more About US$ 45

    Early-bird -- DOUBLE PACK

    ($44 USD)
    A total of 120 magnets (2 x packs of 60) gives you the freedom to create a wider range of words and sentences. Get an Early Bird discount of 45% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 99 backers
    DKK

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  4. Select this reward

    Pledge DKK 367 or more About US$ 55

    DOUBLE PACK

    ($54 USD)
    A total of 120 magnets gives you the freedom to create a wider range of words and sentences. Get a Kickstarter discount of 33% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
    Less
    Estimated delivery
    Ships to Anywhere in the world
    15 backers
    DKK

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  5. Select this reward

    Pledge DKK 503 or more About US$ 75

    TRIPLE PACK

    ($74 USD)
    A total of 180 magnets gives you the freedom to create a broad range of words and sentences. Get a Kickstarter discount of 38% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    DKK

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  6. Select this reward

    Pledge DKK 938 or more About US$ 139

    SMALL BUSINESS: 6 Packs

    ($138 USD)
    6-packs of our Wordbits magnets give any cafe, retail store or workplace the flexibility to create a range of signage using modern alphabet magnets. Get a Small Business discount of 43% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    DKK

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  7. Select this reward

    Pledge DKK 2,033 or more About US$ 300

    BULK: 15 Packs

    ($299 USD)
    15 packs of our modern alphabet magnets are yours at 50% off the future retail price.

    Includes:
    • 15× Pack of 60 alphabet magnets
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    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    DKK

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  8. Reward no longer available

    Pledge DKK 163 or more About US$ 25

    Early-bird -- SINGLE PACK

    ($24 USD)
    A single pack of 60 magnets is enough to write most words and short sentences. Get an Early Bird discount of 40% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    DKK

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  9. Reward no longer available

    Pledge DKK 401 or more About US$ 60

    Early-bird -- TRIPLE PACK

    ($59 USD)
    A total of 180 magnets gives you the freedom to create a broad range of words and sentences. Get an Early Bird discount of 51% off the future retail price.

    Includes:
    • Pack of 60 alphabet magnets
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    DKK

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Funding period

- (30 days)