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No more fiddling: time to simplify reading, registration, and overall livestock management with the Anitar Bullet.
No more fiddling: time to simplify reading, registration, and overall livestock management with the Anitar Bullet.
No more fiddling: time to simplify reading, registration, and overall livestock management with the Anitar Bullet.
278 backers pledged $40,529 to help bring this project to life.

About

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ANITAR – Reinventing technology for today’s vets & breeders

$40,529

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Everyone who works at a farm knows time is precious and the space in your pocket is limited. If you’ve ever been in a situation thinking about what horse is the one you’re supposed to pick up, or even walked away with the wrong horse for lack of immediate access to its microchip data, let us assure you...we’ve been there!

The Anitar Bullet is a device for breeders, vets, horse professionals, farmers, and rescuer.

 
 

The founding story of Anitar goes back to a misty afternoon at a field in Kjós, a farm area close to Reykjavik. Karl Már, our founder, keeps his horses there. As it’s common at Icelandic farms, horses free-range and mingle with horses of other riders. Sometimes, their tint differs. Other times, they happen to look and behave identically. As Karl’s horse is usually very shy and afraid of people, Karl – without any hesitations – picked up the shy, grey horse and not the one that walked up to him. He was pretty embarrassed when he got a call why his horse was still standing out on the field from a lady who couldn’t find her favorite companion, and who, as you can imagine, wasn’t amused.

You might be able to recognize your horse immediately, but what’s with all the other people who have day-to-day access to your horse? Breeders, trainers, farriers, caretakers, or other riders; can you be sure they pick the right horse?

  

 

Using the Anitar Bullet

Up to this date, there hasn’t been a reliable, easy to use solution suitable for the needs of today’s farmers. Most RFID animal tag readers are expensive, clunky, and require the user to run all operations manually. Besides that, the common procedure consists of scanning a horse, then driving somewhere to access a computer with an internet connection to then look up the microchip number in WorldFengur or some other livestock database. The longer you think about it, the more you might wonder why it’s taken so long for someone to innovate this area of livestock farming!

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In the past two years and after Karl’s horse incident, we’ve been developing a solution that meet today’s needs of veterinarians, farmers, and breeders. The Anitar Bullet is a RFID solution that bridges between livestock and various databases to help track, register, and identify animals in a snap, all with the help of the device you carry around in your pocket at all times anyway: your phone. 

How to use the device

There’s no need to charge the Anitar Bullet. The device is compatible with iOS and Android. The hardware is light, sleek, and fits in any pocket or can be placed worry-free anywhere at the stable for shared use, given its water-repellent nature. The RFID technology allows for codes to be read from a distance of up to ten centimeters, which will then automatically display in your Anitar app, which you can download in the app store to track your Icelandic horses.

Where we're at

After having built several prototypes of the Anitar Bullet, developing the necessary software, testing the device extensively, and securing access to WorldFengur’s data, we’re ready for production. There’s just one catch: we cannot realize this project and hit the minimum order amount at the manufacturer of our choice without your help. We need to find at least 250 committed and forward-thinking farmers, breeders, veterinarians, and horse lovers who believe in our vision and choose to help us make the Anitar Bullet a reality. We’ve done the hard work, so we hope you share our vision and accompany us through our production process. We want your input, your feedback, and we hope for your support.

We believe it’s time to start the technical revolution at the stable and we would love to have you join us! Please pledge to this project, tell your friends, call the person who taught you horseback riding, and help us make this the most successful Kickstarter project Iceland’s seen to date! Hobb, hobb!

Technical detail

To create a sleek, water-repellent device, we’ve used ABS plastics. Given that many times, these sort of devices run out of battery rather quickly or right when you need them to work most, our device is directly connected to your phone (iPhone5 or Android 4.1 or newer). Once you open the Anitar app, you’ll be able to operate the device without any complicated pre-installment. The Anitar Bullet is also small enough to easily fit into your pocket. With 120g, it weighs as much as an apple. Speaking of apples, it’s so small (15cmx5,5cmx1,6cm) you’d have space to bring a drink or a snack for yourself.

To assure highest quality possible, we've teamed up with

 

  

Risks and challenges

You might have not heard of a tech startup from Iceland yet, but you might not be surprised that the first time you come across one, it’s a horse tech company. As we focus on farm technology, we’re operating in an industry that hasn’t been as radically innovated in the past as many other branches. We’re lucky to have received a lot of support from the Icelandic government who believe in our mission: to make livestock farming easier and more efficient.

We’ve proven we’re capable of developing a well-functioning software product, which you can already download in the app store. This experience has proven to us we have a strong team and people we can rely on. But given software can only go so far, we knew we had to hire some additional team members and realize a hardware solution to really make the lives of our customers and users easier.

Our early prototypes have demonstrated that the core technology works well and that we have a great team and partners supporting the vision. However, launching a hardware project, we know there will be challenges with manufacturing, production, international shipping, and more. Our promise is that we'll rise to meet all these challenges, and will always remain transparent about what phase we’re at to keep you in the loop and co-create a product with you that won’t be an expense, but rather an investment, for you to gain more time and focus on the things that truly matter: your animals. Not their microchip codes.
We’ve proven we’re capable of developing a well functioning software product, which you can already download in the app store. This experience has proven to us we have a strong team and people we can rely on. But given software can only go as far, we knew we had to hire some additional team members and realize a hardware solution to really make the lives of our customers and users easier.

Our early prototypes have demonstrated that the core technology works well and that we have a great team and partners supporting the vision. However, launching a hardware project, we know there will be challenges with manufacturing, production, international shipping, and more. Our promise is that we'll rise to meet all these challenges, and always remain transparent about what we’re at to keep you in the loop and co-create a product with you that won’t be an expense but rather an investment; for you to gain more time and focus on the things that truly matter. Your animals, not their micro chip codes.

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Support

  1. Select this reward

    Pledge $4 or more About $4

    Mails from the horse farm

    You like what we do and want us to keep you in the loop as we innovate the technology for the (horse) stables and other livestock management solutions. For four bucks only, we'll update you about our future development and most of all, we'll share snaps from the horse farm!

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    Pledge $18 or more About $18

    Deck of cards with Icelandic horses

    You love horses and want to impress people with card tricks at the next party you go to. We can’t teach you any tricks, but we can send you a card deck with Icelandic horses on them. Sound like a deal?

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Deck of cards
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    Pledge $120 or more About $120

    Super Early Bird – The Anitar Bullet

    You’ve been waiting for this moment and now you want to be one of the first people to get your hands on an the Anitar Bullet! Good for you! You’ll get a 60% discount of the expected retail price!

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Anitar Bullet
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    Reward no longer available 101 backers
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    Pledge $155 or more About $155

    Early Trainer Bird – The Anitar Bullet

    You’re so ready for this moment; you couldn’t be any more ready! Be one of the first people to get your hands on the the Anitar Bullet! Good for you! You’ll get a 48% discount of the expected retail price!

    + WORLDWIDE FREE SHIPPING!

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    • Anitar Bullet
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    Pledge $175 or more About $175

    One Anitar Bullet

    Be one of the first people to get your hands on the Anitar Bullet. You’ll see how much time you’ll save with our technology. And because we appreciate you being an early adopter, you’ll receive a 41% discount of the expected retail price.

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Anitar Bullet
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    Reward no longer available 30 backers
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  6. Select this reward

    Pledge $195 or more About $195

    One Anitar Bullet

    Be one of the first people to get your hands on the Anitar Bullet. You’ll see how much time you’ll save with our technology. And because we appreciate you being an early adopter, you’ll receive a 35% discount of the expected retail price.

    + WORLDWIDE FREE SHIPPING!

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    • Anitar Bullet
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    Pledge $210 or more About $210

    One Anitar Bullet + a set of cards

    You’re kind of jealous of the people who get to play cards in return for backing this project. We get it! Why not throw in a few more bucks and get a cool card deck with your Anitar Bullet?

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Anitar Bullet
    • Deck of cards
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    Pledge $250 or more About $250

    One Customized Anitar Bullet + cards

    You’ve invested in your branding and want everything you buy to fit the style of your farm, your company, or your association. We want to support the attention to detail you put in place and thus, want to give you a tag reader that’s branded to fit your company’s brand. The deal is simple: you send us your logo files and we’ll have them lasered/printed on the device for you.

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Deck of cards
    • Customized Anitar Bullet
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    Pledge $380 or more About $380

    Two Anitar Bullets + a set of cards

    You want one for your stables, one for your pocket. Or one for you and one for your stable boy, trainer, farrier, or even your neighbor! You’ll receive a 42% discount of the expected retail price. A pretty good deal indeed!

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Anitar Bullet
    • Deck of cards
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    Pledge $600 or more About $600

    Super Early Bird – 5 Anitar Bullets

    You’ve been waiting for this moment and now you want to be one of the first people to get your hands on an the Anitar Bullet! Good for you! You’ll get a 60% discount of the expected retail price!

    + WORLDWIDE FREE SHIPPING!

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
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    Pledge $875 or more About $875

    Special Small Team Package

    You run a small farm or association and want several people to use the tag reader. Why not get the Anitar Bullet for 5 people and save 41% of the expected retail price.

    + WORLDWIDE FREE SHIPPING!

    Includes:
    • Anitar Bullet
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Funding period

- (30 days)