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Conquer motherhood with this ONE beautiful scarf! Nurse, burp & swaddle baby seamlessly, and look damn good in the process.
Conquer motherhood with this ONE beautiful scarf! Nurse, burp & swaddle baby seamlessly, and look damn good in the process.
Conquer motherhood with this ONE beautiful scarf! Nurse, burp & swaddle baby seamlessly, and look damn good in the process.
245 backers pledged $29,003 to help bring this project to life.

About this project

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The Mamachic: the Do-It-All Scarf for the Do-It-All Mama

$29,003

245

HOW INCREDIBLE! We hit our goal in under 10 days, and are giddy with gratitude. Now, let's STRETCH this baby out!

Let's get to $30,000 so that we can start to:

  • Develop & design retail packaging and display ideas
  • Develop PRINTS and PATTERNS for the Mamachic 
  • Shoot our how-to-wear videos

I saw my life change in an instant after I had my first baby, Max. My hair brush gathered dust while the bottle brush got a workout. Max’s outfits were cute and colorful, yet I ignored my own wardrobe while my body recovered from pregnancy, childbirth and nursing. As his main needs were to eat, sleep and bathe, I saw my own list of to-do’s grow exponentially, on top of making sure I myself ate, slept, and bathed.

The changes of motherhood were supposed to be beautiful. So why didn’t I feel beautiful?

In 2011, my family embarked on a tour around the continent with my husband Michael Hollick, a performer in The Lion King. We wittled down to our essentials, left a little house in Las Vegas, and moved every month to a brand new city with our life in a minivan! We gladly embraced a minimalist lifestyle. I suddenly felt lighter, freer, and happier without so much "stuff." So what did I do? I had another baby.

Toting my new infant Eva around the country, I had a desperate need for a versatile, eco-friendly and stylish product to help both burp and nurse her. Most burp cloths were like dish towels, and slipped off the shoulders or soaked through easily; many nursing covers on the market were utilitarian, looking like smocks or aprons.

As a mama, I needed one garment to help me do everything, and still look great. So I decided to make it myself.

Are you lusting after The Mamachic? Are there women in your life who would look amazing with this? Are you excited about our minimalism, sustainability and mama-lovin' values?  Do you want the world to know?  Share the love, and spread the word!

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The Mamachic team shares a passion for clever, functional design, sustainable business practices, and instilling a sense of confident beauty in women everywhere.

Angela Tsai is a former TV host and sports reporter, and mama to Eva (1) and Max (4). She co-founded and designed the Mamachic to make motherhood a snap and help women recover their swag after birthing a tiny human.

Michael Hollick is an actor with The Lion King North American Tour and co-founder of Mamachic. He was tired of being spat-up on by his baby Max and brainstormed with wife Angela on chic ways to create a foolproof burp cloth. Their design evolved into the multi-functional Mamachic and he's excited to say he hasn't had to change a dirty shirt since.

COsewn is the official Mamachic production partner. Helmed by former theatre costume designer and mama Jessica Montoya, this Colorado-based sew shop is passionate about the Made In The USA movement, and pays their sewers a good, living wage.

dirty sugar photography shot the Mamachic lookbook and Kickstarter video, and was founded by Robb Sapp and Jason Weston. Their Brooklyn-based creative studio offers a variety of personalized imaging experiences as well as their own tried and true brand of portraiture and event photography. #nowgobefabulous

Chris Ritchie designed the Mamachic logo as well as our collateral marketing materials, the Baggu reward totes, and our printed instructional booklet. This Brooklynite dad of two will be creating our print lookbook soon — and we can't wait to see what he comes up with.

HOOORAY! We appreciate these people's generosity + talent:

Diane Tsai - early-stage angel funding

Frank Wright - sound mixing for video

Michael Hollick - original music for video

Jayan Decambre - baby model; Anita Gundanna - baby mama; Mark Decambre - baby daddy

Dan Barry - photography for early-stage product development

Alli Barry - styling for early-stage product development

Shannon Whitehead of Factory45 - sustainability and marketing consultancy

Kristin Tidwell of Be Well Designed - prototype design and consultancy

Mikaela Wallinder Clifford of Ruth & Ragnar - prototype consultancy

Graham Burns of CoolBurns & Co - video editing

Selena Moshell of Gypsy Drive - product photography

Richard Blanch - early-stage business consultancy

The Cordileones, The Schmidts, The Hirshfields, Melissa Higley, Stephanie Black, Shanté Sykes and Anna Speed of The Lion King tour - babysitting while mama works!

Mamaspeak Mamas - exceptional featured women on the Mamachic blog:

Risks and challenges

"With great risk, comes great reward." I think Spiderman's uncle said that. Or was it Thomas Jefferson? Well, whoever said it was absolutely right, and fortunately, I've taken great care to keep up with both!

We've nailed down lead times and production schedules with all of our suppliers, from our labelmaker in North Carolina, to our fabric supplier in Canada, to our awesome sew shop COsewn in Colorado, whose leader Jessica is ramped, amped and ready to craft the first batch of Mamachics by August 2015. Even Olivia over at Baggu in San Francisco is eager to print our two designs on a plethora of totes for our supporters!

The current Mamachic prototype has been field-tested by a number of women across the country, from California to Florida to Wisconsin, and has proven durable with proper care. It's Mama-Approved.

All this being said, there’s always some risk when making a product with multiple parts and materials, particularly when it comes to delays in the supply chain — no matter how simple the product is. Luckily, I've checked with each supplier who has given me a thumbs-up on current inventory, and so unless someone else makes a run on our bamboo jersey in the next two months, or we hit some unforseen shipping obstacles, we should be good to go!

I look forward to updating you along the way, sharing photos and video of the manufacturing process on the Mamachic blog, and providing total transparency about any problems or delays. Believe me, I want your Mamachic to arrive by your due date or big event, so you can flaunt it happily.

I'm so excited. Let's do this!

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  1. Select this reward

    Pledge $10 or more About $10

    LET'S GO, MAMA (clap, clap, clap-clap-clap)! Your loud, cheering voices makes our product stronger. You get a big virtual smooch with your name on our website and regular updates as we continue to move through production. Plus, you'll feel awesome supporting us and all mamas, we promise!

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    Pledge $20 or more About $20

    THE PARENT'S ULTIMATE TRAVEL CHECKLIST! Every grownup's nightmare is to be caught unprepared on a big trip with kids. Here at Mamachic, our expert globe-trotting parents have created an easy-to-use, customized, downloadable PDF checklist that'll ensure your bon voyage is indeed bon, with kiddos in tow.

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    Pledge $40 or more About $40

    BAGGU TOTE BAG + ULTIMATE TRAVEL CHECKLIST - We've teamed up with Baggu and Brooklyn artist Chris Ritchie to screen print these hyper-versatile tote bags with a take on the Mamachic logo design. They are a reusable, sturdy and machine-washable catch-all for anything that needs catching — groceries, baby clothes, or your plethora of Mamachic scarves.

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    Pledge $70 or more About $70

    *EARLY BIRD SPECIAL* 1 MAMACHIC SCARF! Back early, back often, as we like to say at here at Mamachic. Get our reversible bamboo scarf at a lower price. The scarf is sustainably and ethically made in the USA by mamas who know just how fabulous you are. Designed in our signature shape with strategic snap buttons, you'll be able to wear the Mamachic in countless ways, then seamlessly convert it into a nursing cover, burp cloth or swaddle blanket. Machine-washable, in a choice of 4 color combinations, with a limited edition label.

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    Pledge $85 or more About $85

    1 MAMACHIC SCARF! Awww yeah, get your mitts on this limited edition reversible bamboo scarf and be the envy of all mamas on your block. Designed in our signature shape with strategic snap buttons, you'll be able to wear the sustainable Mamachic in countless ways, then seamlessly convert it into a nursing cover, burp cloth or swaddle blanket. Machine-washable, in a choice of 4 color combinations, with a limited edition label. How freakin' fabulous are you, mama?

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    Pledge $95 or more About $95

    *EARLY BIRD STYLE* 1 MAMACHIC SCARF + BAGGU TOTE BAG! Oh no you didn't. Oh YES YOU DID — and early, too! This reward won't last because frankly, it's AWESOME.

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    Pledge $110 or more About $110

    1 MAMACHIC SCARF + BAGGU TOTE BAG - Go on with your fab self! It's the dream accessory duo, and it's yours. All yours.

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    Pledge $150 or more About $150

    2 MAMACHIC SCARVES! One is fiiiiine, TWO is sublime. Change up the color to suit your mood, or gift one to your favorite gal pal or best frenemy. It'll make them both love you more.

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    Pledge $200 or more About $200

    1 MAMACHIC SCARF + 45-MIN SKYPE SESSION WITH A MAMACHIC STYLIST. Now we're talkin'! Not only will you get our luxuriously versatile scarf, our amazing stylists will be on hand via Skype to help you through your most pressing fashion questions. A ludicrously good reward, ya'll.

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    Pledge $450 or more About $450

    4 MAMACHIC SCARVES + 45-MIN SKYPE SESSION WITH A MAMACHIC STYLIST + BAGGU TOTE + ULTIMATE TRAVEL CHECKLIST = The Whole Shebang. This reward is so good, it's hard to take seriously. But we are soooo serious-ly happy you're backing us!

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    Pledge $2,500 or more About $2,500

    4 MAMACHIC SCARVES + STYLING GETAWAY TO MIAMI. Now we're talkin' CRAZY... but it's true! Yes, you get four Mamachic scarves in your choice of colors. But here's what else you snag: roundtrip airfare from anywhere in the US to Miami, 2 nights in a snazzy boutique hotel on South Beach, and a personalized styling shopping expedition with Mamachic's lead stylist Jahmar. You know you want it. Now come and claim it!

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Funding period

- (30 days)