About this project
This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying & selling business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection.
Coffee Spanish is our phrase for the unique lingo, jargon, and slang that makes up the lingua franca of coffee in Latin America. It is quite often a combination of Spanish and English and local customs that defies literal translation and vexes communication. This field guide should serve as a key in helping you to open the door to better coffee relationships.
Coffee Spanish For Coffee Buyers sets out to clarify the language of coffee. It was birthed in the espresso-addled brain of Andy Newbom as he rode in the back of a pickup truck in Peru on a coffee sourcing trip. Andrew Russo came on board to help bring the idea to fruition and throw his research and writing skills into the fray. Hundreds of years of local dialects, cultural shifts, processing improvements, and differing economic conditions had created a confusing patchwork of lingo. No one had attempted to tackle it (cause they were smart) until Andy and Andrew decided to take the leap.
Even if you never step foot into an actual coffee field, you will benefit greatly from this coffee Spanish field guide book to, well, guide you! It is for every coffee person, whether pro, geek or in between.
The book is complete. It is written, edited and ready to print right now!
We are empowering our Kickstarter backers to get the very first copies, heaps of cool rewards and projects and help us get enough books pre-sold to self-publish the book.
One of the primary challenges for the majority of coffee professionals is a lack of clear communication and language understanding. It is more than a simple lack of Spanish or English fluency, it comes down to understanding the coffee-centric technical language used in both English and Spanish. All too often doing a Google translate of a technical coffee word or phrase from Spanish to English results not only in terrible grammar but in verbal nonsense. That’s why we wrote this field guide.
Thanks BARISTA MAGAZINE for the sweet words http://baristamagazine.com/blog/kickstarter-field-guide-coffee-spanish-live-today/
This is what Sara Allen said:
BY SARAH ALLEN BARISTA MAGAZINE "The first thing I thought when Andy Newbom told me about the book he co-wrote with Andrew Russo was, why didn’t anyone think of this sooner? A Field Guide to Coffee Spanish, whose Kickstarter goes live today, is perhaps the most important book for the coffee buyers on the market right now."
Thanks Spurge for the Coffee Fun love!
"Traveling to origin to purchase coffees can be difficult, where dialectical eccentricities abound. But the new book from BGA co-founder Andy Newbom and Andrew Russo of Russo Roasts Coffee consultancy looks to make the process a little easier. Containing a mix of technical Spanish and local idioms, Coffee Spanish for Coffee Buyers has been written and is ready to go to print, which is where the Kickstarter comes in."
Our Goal with this project was to coalesce into one reference guide the language, buying and cultural tools and tips to effectively build relationships and buy & sell great coffee. We built a showcase of nation-by-nation translations, travel advice, and input from in-country subject matters experts in all 11 coffee countries in Latin America. We also worked to define export ports, growing regions, bag weights and grading standards in use in each country.
The result is a showcase of nation-by-nation translations, travel advice, and input from subject matters experts. Contributing to this cause is an experienced team of authors and contributors:
- Andy Newbom - Author - IPCoffees - San Diego, CA
- Andrew Russo - Author - Russo Roasts Coffee - Portland, OR
- Edwin Martinez - Onyx Coffee & Finca Vista Hermosa - Guatemala
- Luis Rodriguez - StrictAltura Coffee/Caferium - El Salvador
- Fred Lullfitz - Sightglass Coffee, formerly of Caravela - Colombia
- Rodrigo Quiros - Finca El Estribo - México
- Ena Galletti - Galletti Coffee - Ecuador
- Grace Mena - Delicafe - Costa Rica
- Francisco Garcia - Nicaragua
- Bernardo Ornilla, COCAFCAL Café Capucas - Honduras
- Juan Atkins - Peru Global Imports - Peru
- Bruno Tavares Borges - Ally Coffee - Brazil
- Moyses Salomao Neto - Independent Coffee Consultant - Brazil
- Rachel Peterson - Hacienda Esmeralda - Panama
- Nelson Valverde - Invalsa Imports -Bolivia
We also dive in and explain the confusing and complicated language of coffee grading, elevation, defect standards, screen sizing and all the other coffee buying terminology the befuddles and confounds as it relates to coffee buying in Latin America. Combined with a solid overview of wet and dry processing of coffee this gives any coffee professional a solid foundation of coffee knowledge and coffee language.
The book will self-published through Blurb Press. The book will be a hardcover bound field guide sized trade book 5” x 8” in size. The book is 126 pages in length and is in full color. Estimated sales price of the book will be about $45 for the hardcover version. It will be available for pre-order during the Kickstarter and then on our website www.coffeespanish.com, and on Amazon.com and hopefully several other channels as well!
But you will be able to get the very first copies and a ton of super mega awesome rewards and cool things by backing this project on Kickstarter and helping us to self-publish this book! And save some money by being an early supporter!
"The Field Guide is an insight into the Latin American coffee culture, written for all of the contributors in the specialty industry. Produced by coffee professionals who have spent extensive time on the ground, this guide is not a fairy godmother - it won't turn you into Spanish speaker overnight, however it will assist you to have fun while doing your job, which is why the majority of us are here."
-Fred Lullfitz, Green Coffee Buyer, Sightglass Coffee
“An approachable exploration of the Latin American coffee scene that transcends the challenges of language barriers. More than a straightforward dictionary of translations, this field guide incorporates cultural context in a range of coffee producing countries. A useful quick reference tool for the experienced coffee buyer and an invaluable introductory resource for those new to sourcing.”
-Ted Stachura, Green Coffee Buyer, Equator Coffee
“All business is based on communications acronyms and jargon unique to the marketplace. Andy and Andrew take the industry of coffee in Latin America and turn speaking Spanish while buying coffee, into a wonderful dance between buyers and producers. This is not business as usual; this is making and taking the social consciousness of speaking to a colleague to a much different level. Coffee buying is building relationships and using this clever field guide will help buy you both green coffee and a friend for life. Well done.”
-Karen Cebreros, President, Earth’s Choice and Women In Coffee Microfinance
"En norte america hay mas de 3000 tostadores. Solo en Guatemala hay mas de 100,000 productores. Poder mejor entender el comprador es abrir mercado y oportunidad para el futuro. Con este libro uno puede mejor entender y comunicar con el comprador."
- Edwin Martinez, Finca Vista Hermosa & Onyx Coffee Importers
What are you Kickstarting?
Publishing is a huge undertaking. Publishing it right takes hours, resources, and of course plenty of pesos, reals, quetzals, and dollars. We know you’ll love it and want to offer some killer rewards for helping us print, ship, and send it to your door.
We already wrote the book over the last 6 months. It’s now done and ready to publish. So we are giving you, the savvy Kickstarter folks the opportunity to become supporters and buy your copy of the finished book and help us get it printed. And save you some money and get you some cool stuff along the way!
In order to print the book, we need to get sufficient volumes printed all at once. And since we work in coffee…. Yeah, we don’t have barrels of cash lying around. We are kickstarting the book to build up enough order volume to do a large enough print run to make it work.
So choose your backer level and let's get Coffee Spanish printed!
Stunningly rad! Thank you! Muchisimas Gracias! Coffee people rock! Wow, we were not prepared to exceed our goal so quickly! Thank you for the support and encouragement! We are pleased as punch that so many people like the Coffee Spanish book.
Since we went past our initial goal so fast let’s make things interesting and put out some stretch goals. But since we are basically (to quote my pal Doug Zell) a pair of “damn dirty coffee hippies” we decided to put our goals where our heart is.
We really want to get a lot of Coffee Spanish books in the hands of women farmers at origin. We really, really, really want to get 350 books to them!
So our stretch goal/reward #1 is:
Get to 30 “WOMEN OF COFFEE MICROFINANCE SUPPORTERs”
And we will donate an extra Coffee Spanish book for a total of 5 books donated to Women of Coffee Microfinance Fund! (you still get your own copy!) That means we can deliver 150 Coffee Spanish books to women of coffee!
Let’s make it even cooler!
Get to 60 “WOMEN OF COFFEE MICROFINANCE SUPPORTERs”
And we will donate ANOTHER extra Coffee Spanish book for a total of 6 books donated to Women of Coffee Microfinance Fund! (you still get your own copy!) That means we can deliver 360 Coffee Spanish books to women of coffee!
And to make all of you rad supporters even more legendary:
When you help us reach $12,000 total we will add ALL of your names to our THANK YOU SUPPORTERS page in the book and on CoffeeSpanish.com. For every backer who bought a book! Yeap, you will be a legend in your own time amigos del cafe. The world will know your name.
Risks and challenges
We’ve got some serious coffee pros working on this project and know that is what will make this project a success. We’ve already decided to work with the Self-Publishing powerhouse, Blurb, who has sent us two beautiful copies to show you at the Specialty Coffee Association of America Event. We know there could be hiccups like the printing process being delayed or a typo we need to fix that crops up, but we’ve done everything we can to prevent that.
Our book is ready. Our printer has been tested. Proof copies have been received and showcased. Now it’s up to you to help us get "Coffee Spanish for Coffee Buyers: A Field Guide" into your hands.
Regardless of how many books we pre-sell in this kickstarter the book will be published.Learn about accountability on Kickstarter
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