September Update: Shipping resumes and other great news
Let’s cut to the chase.
First piece of good news: Our ocean shipments are now in North America and will be in Europe and Asia within the next week.
Second piece of good news: We are resuming shipping in the North America starting today. Hong Kong and Europe will start shipping out by mid-September, as we are just going through the ports.
Third piece of good news: We will be rolling out an update to Sentio Desktop app in the Google Play store next week, which will have software for upgrading the firmware on Superbooks, resolving many of the early bugs including issues with power delivery, connections, etc.
YOUR ACTION NEEDED: Download or update your Sentio Desktop app from the Google Play Store next week when the new update is out. Make sure to download the new version of the app before you start playing with your Superbook so that we can do a firmware update on the device.
Fun story about tariffs
Finally, just to start your weekend on a fun note, I wanted to share the reason why our inbound shipment was delayed.
As many of you know, the US has imposed a 25% tariff on goods made in China, a policy that was announced earlier this year. When our latest US shipment was going out (with all of the cords, accessories, and Superbooks), we were told that Superbook and the trade code fell under the list, which would go into affect “sometime in August”. Our shipment was scheduled to arrive August 10th.
So we were pretty nervous.
Around the time it arrived, we found out that the list wouldn’t go into affect until August 23rd. Phew! Or so we thought. Once the shipment landed at US Customs, it was held up for inspection. This was odd, because our previous shipments had gone through without issue. Still, this was on August 15th. No problem right? Should only take a day or two to clear up.
One day became many days, and we were growing extremely concerned. 25% tariff on a shipment our size is … a lot of money. Not only that, we also had to pay a few thousand just for the inspection itself.
We found ourselves on the morning of the 22nd with still no response from the customs and 8 hours away from having to pay the heavy tariff. At 10 AM we were notified of a formal detention notice. Customs wanted to get the UL certification for our power cord (something that we should add is publicly available on the UL website). Finally, after a few hours of back and forth on paperwork, we were notified that the shipment was released.
We escaped the tariff by only a couple hours.
Andrew, Gordon, and the entire Superbook team