1.5M - free sleeves for ALL! (& survey results, stretch goals, more Superbook Doubles)
Oh man, lots to reveal today! Read everything :)
1.5M stretch goal unlocked - free Superbook Sleeves!
First off, WOW. 1.5M backing for the Superbook? We're speechless, and have been working hard to figure out what we can do for our stretch goals (while simultaneously trying to source the ones we've promised).
Our 1.5M stretch goal is unlocked! For each Superbook, we're providing our backers with a free custom-branded sleeve.
See below for the first sleeve samples that came in yesterday!
NOTE: These are the first designs we've received. We're still in the process of finalizing the style and the design of the sleeves.
We are evaluating these versus other models, as well as finding ways to imprint better logo designs (there's a sample coming in with leather emboss, so stay tuned!).
Survey results and upcoming stretch goals
When we initially launched our 2M stretch goal, there were a number of you that expressed disappointment at the possibility of having to pay for both the backlit keys upgrade on top of the 1080p screen upgrade when you really only want the screen upgrade.
While we generally have to go by our own convictions, as well as the realities of manufacturing, it made sense to involve our backers in this particular decision.
We implored our wonderful community to direct their thoughts and feedback to a survey!
Over 3,000 of you responded, with 87% very likely to get the 1080p upgrade. Of respondents:
- 36% were extremely likely to back an additional $25 for backlit keys
- 20% were very likely
- 18% were neutral or unsure
- 13% were unlikely
- 13% were very unlikely
TL;DR: Combined, 74% of you either like our initial decision to implement backlit keys as a stretch goal, or remain unaffected by it.
The final decision
Thus--after a lot of deliberation--we decided that the best thing we could do to satisfy as many people as possible would be to provide 3 levels of product: 1) Basic, 2) 1080p upgrade, and 3) 1080p+Backlit combo upgrade.
However, this comes with 1 catch - we can only provide the 3rd SKU with enough volume. (We know, there's always a catch!)
To accomodate for this new volume requirement we decided to move back the backlit keys upgrade as a stretch goal for when we reach $2.5M in funding.
What does this mean? Well, when we hit $2.5M, you'll have three options:
- Keep your current tier (+$0)
- Upgrade to a 1080p screen (+$30 per Superbook)
- Get 1080p AND Backlit Keys (+$55 per Superbook)
Given the data from the survey on backlit keys, we're going to stand by our decision. (Note that there is still no option to only upgrade for the backlit keys.)
We realize this may disappoint backers that were looking forward to backlit keys, but we promise that we're going to do all we can to get us to $2.5m. If we don't reach the stretch goal by the end of the campaign but we’re close enough and implementation is viable, we’ll still work on delivering them!
Again, we understand no matter what we do we’ll disappoint some of our backers with our stretch goals, but we need to make our decisions based on a combination of our product vision, feedback from the community, and manufacturing constraints.
Also, we can't just leave you guys with nothing at the 2M mark. So here are our updated stretch goals:
- 150K: Major International Language Keyboard Decals FREE
- 300K: Extra USB Port - Full Size Type A FREE
- 500K: Bigger Battery - 8hr+ to 10hr+ FREE
- 1M: 1080p Option ($30 added cost upgrade)
- 1.5M: Customized Superbook Sleeves w/ Pockets for Smartphone FREE
- 2M: Solid Color Skin for the Superbook FREE
- 2.5M 1080p + Backlit Option ($25 added cost upgrade, on top of 1080p upgrade)
More info about the look/design of the skins and sleeves coming soon - as soon as we make our final decisions :)
Additional Superbook Doubles
It's been incredibly popular, so we're adding another 200 rewards of the limited Superbook Double tier. Get yours before they run out!
We're off to China to make sure things are ready to go!
We'll be a little bit understaffed, so please be patient with us on comments and updates if we take a little longer.
Finally - a special shoutout to those who have been answering comments when we're not there - we're super grateful for the time & effort you've volunteered!! ❤️
However, we can't claim responsibility for any discrepancies between their answers and ours, so if you can't reach a reasonable conclusion to your question as a community, you can always double-check with us :)
Alright, now for our signing off note - we're getting to the point in this backer-creator relationship where we think you know this without us constantly having to tell you this, but we'll say it anyway: we love and appreciate you.
There you go -- nothing fancy this time, just straight honesty (which, as we were taught in grade school, is the best policy). Thank you for your constant support, understanding, and willingness to stand by us as we make these difficult decisions!
With caffeine-induced gusto (and overflowing love and appreciation),
❤️ Team Andromium