Andrew is a professionally trained designer, self-taught programmer and natural businessman; Andrew has founded three companies since he was 23. Noticing that him and his techy friends were having kids but all the alphabet books were the same “A for apple, B for ball” Andrew started sketching up an ABC book with a geeky theme and here we are.

Sarah is a primary school teacher by trade but became a full time mum in 2008. After three years looking after the family all day Sarah was itching...

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