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This is the first soft strapped watch made with 100% all-natural wood! A clean and minimal design to show off the wood's beauty! Read more

716
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$73,564
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Funded!

This project was successfully funded on November 10, 2013.

This is the first soft strapped watch made with 100% all-natural wood! A clean and minimal design to show off the wood's beauty!

About this project

 

You can now find us at www.analogwatchco.com

Thank you for taking the time to check out our Kickstarter page. We truly appreciate all of the support!

We have spent the last year working on an all-natural flexible wooden watch. This started out as a material exploration which led to sketching out designs, researching and experimenting with different woods, building prototype after prototype by hand, then working with various suppliers and a manufacturer to develop the final designs. All of which will be offered exclusively on Kickstarter! 

 Midway during the campaign, we began to offer the watch with markings on the face as an upgrade option. This is NOT reflected in the reward tiers to the right, so to add this upgrade, you must add an additional $10 per watch to your pledge.  Scroll below for more info!

Iteration & Experimentation

We found that other companies were heavily branding their watches and some using clunky wooden links. We knew we wanted a wooden watch that stood out from what's already out there. We decided it was worth our time to experiment and push wood into a new direction! 

To achieve a clean and uncluttered design, we stripped away any of the unnecessary details so the natural beauty of the material would be the focus. 

We iterated the shape and form until we arrived at a design that we loved and felt was a classic and iconic form. This is the first wooden watch made with this unique process that allows the wood to become truly flexible!

Early experiments with adhesives
Early experiments with adhesives
Our First Fully Functional Prototype
Our First Fully Functional Prototype
One of our first prototypes with a functioning movement
One of our first prototypes with a functioning movement
Early prototypes of the final form
Early prototypes of the final form

Our initial method of prototyping involved using a computer automated laser cutter to cut out rings which we stacked and adhered wood veneer to. This worked well for proving the concept, but we knew we wanted something sturdy and strong, so we moved towards a solid hardwood body. 

To do this, we use a Computerized Numerical Control (CNC) machine to precisely carve out the interior and the exterior of the watch body.

This is an early version of our solid body.
This is an early version of our solid body.

Our design is 90% biodegradable!

We know what kind of effect metals, alloys, and plastics have on the environment. We've done everything we could to limit those materials so you can feel good about being earth friendly.

Figuring Out Production

We sought out multiple manufacturers and finally settled on one that had experience with wood working as well as watch assembly. 

Working together, the design began to meet assembly standards. We spent months working back and fourth iterating on the finalized design.

Some of our first manufacturable prototypes. We made improvements to the strap thereafter to ensure it's not visible from the side view. We decided to move the location of the crown to the standard side position and we opted out of the silver ring.
Some of our first manufacturable prototypes. We made improvements to the strap thereafter to ensure it's not visible from the side view. We decided to move the location of the crown to the standard side position and we opted out of the silver ring.

The process of working so closely with our manufacturer allowed us to test and retest the wood choices. We wanted to pick species that were beautiful and most suitable to this flexible application. 

These are the final wood veneers:

Our design required us to source some of the worlds thinnest veneer. Silverheart, Makore, & Teak.
Our design required us to source some of the worlds thinnest veneer. Silverheart, Makore, & Teak.

The Final Designs

So - why should you want more than one watch?

Our watch bodies and straps were designed to be interchangeable! Our core models are above - but this doesn't stop you from mixing and matching on your own!

By simply removing the screws on the case back - you can create your own combinations! 

  • Pick The Half Collection reward tier and you have 4 combinations
  • Pick The Trio reward tier and you have 9 different combinations
  • Pick The Carpenter Collection tier and you have 16 combinations!
This will be the final clasp hardware, available in silver and gold (not pictured)
This will be the final clasp hardware, available in silver and gold (not pictured)

The Details

  • Bezel Material: Wood
  • Case Material: Wood 
  • Band Material: Wood & Black Leather 
  • Case Diameter: 1.66" | 42.1mm
  • Case Thickness: .42" | 10.67mm
  • Face Diameter: 1.10" | 27.94mm
  • Band Width: .80" | 20.32mm
  • Band Length: 9.95" | 252.75mm
  • Clasp: Plated steel in Gold and Silver
  • Movement: Japanese Quartz Movement
  • Display: Analog with no markings, hour, minutes, & second hand.
  • Weight: Super light! 0.88oz | .055lbs | 25.0g
  • Water Resistant

Wood is a porous material and expands when wet. Our watches are water resistant, but not water proof. You can wash dishes and get caught in the rain but no showering or swimming!

We Need Your Support!

Your support has been the driving force to push this forward. We have reached our funding goal - but still need support so we can grow and hit different stretch goals!

Our reach only goes so far beyond our networks. Liking us on Facebook or sending a few quick emails to friends and family can go a long way to help us ensure success! 

Like Us on Facebook | Follow Us on Instagram | View Our Tumblr

We hope that you love our watches as much as we do and pledge your support in order to receive one of the very first production models from The Carpenter Collection by Analog Watch Co! 

Production Timeline

  

Risks and challenges

We realize creating and delivering a product is complicated process and often comes with unexpected hiccups. That is why we have been preparing.

We have spent the past 9 months making sure our supply chain is in check, that we have a well established relationship working with a reliable manufacturer, and that we are prepared to deal with managing fulfillment of goods and processing of rewards.

We are going to keep our backers informed during the production process. We'll do this with images and periodic updates of the new milestones we hit, such as final packaging images or watches fresh off the line! If somewhere along the way we find that there is a setback in production, or that we can not make the timeline, we will be as transparent as possible to keep all of our backers informed.

There is also the creative pressure of not wanting to let down our supporters! This has compelled us to prepare and implement a plan and a strategy that we think mitigates many of the issues that could arise during production.

Learn about accountability on Kickstarter

FAQ

  • At the end of the campaign, November 10th 2013, there is a two week window where we collect information from our backers.

    We'll send you a Kickstarter survey asking which styles you want and where you want the rewards shipped. This helps us ensure we have the correct address on file and allows us to get a count of how many of each style we need to have produced.

    Last updated:
  • We can not change the text accompanying a reward tier once it's been backed by at least 1 person. We can though, update the quantity of a certain reward.

    We have found that this is a very comfortable level for backers - and because of the success of the campaign so far - we are able to secure more goods at a better cost to us - hence us being able to offer more of the $85 reward.

    These will eventually all be gone and be unavailable. So jump on now!

    Last updated:
  • A few days after the campaign we'll send out an official Kickstarter survey to collect what styles you want, where to ship, etc.

    Last updated:
  • You click the green button up top to add or manage your pledge. From there, remain in your selected reward tier and increase the dollar amount by $10.00 per watch.

    So, if you
    pledge $85 - change it manually to $95 for the upgrade - but do not change your reward tier.

    You must add $10.00 per watch, so if you are getting multiples - factor $10 per watch.

    Last updated:

Rewards

  • You selected
    Pledge $10 or more

    16 backers

    FOUNDING BACKER: A big thank you from us at Analog! Showing our deepest appreciation you'll get a spot on our website with your name linked to your website if you have one. You'll also receive exclusive updates about the project! Your contribution is absolutely awesome!

    Estimated delivery:
  • You selected
    Pledge $75 or more

    100 backers All gone!

    EARLY BIRD | We want to thank the first 100 people who back this project by offering a watch at the lowest price possible! You're choice of any of the designs! Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $85 or more

    490 backers Limited (10 left of 500)

    The next 100 backers will receive a watch of their choice for only $85 - that will be about $60 below retail! Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $95 or more

    12 backers Limited (88 left of 100)

    You can still receive the watch of your choice for $95 - that will be about $55 below retail! Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $110 or more

    3 backers Limited (147 left of 150)

    You may be late to the game but are still early enough to become a supporter of our first ever run of watches! Receive a watch of your choice for $110 - that's about $40 below retail! As always, Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $190 or more

    38 backers Limited (12 left of 50)

    HALF COLLECTION | You get your choice of two out of the four designs. This is about $110 below retail! Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $239 or more

    9 backers Limited (16 left of 25)

    THE TRIO | You get your choice of three watches! This is about $200 below retail! Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $299 or more

    25 backers Limited (10 left of 35)

    THE CARPENTER COLLECTION | You get the full collection and our ultimate respect! You'll get one of each watch - so you can mix and match as you like! This deal severely below retail, about $300 below retail! Free US Shipping!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)