Funding Canceled Funding for this project was canceled by the project creator on February 15.
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Feminist Style sells products that target sexism to promote gender equality, and uses the proceeds to produce feminist advertising.

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Feminist Style will be relaunching on Kickstarter with a much smaller funding goal and a subset of the designs. Click here to rate our designs or see our new Kickstarter campaign!

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Introducing Feminist Style

Feminist Style will sell products that target sexism to promote gender equality, and use the proceeds to produce feminist advertising, which in turn helps us reach more people, sell more products, and produce more feminist advertising. This creates a beautiful cycle:

We will be launching with the line of consent panties, and there will be lots more products to come!

Follow us on Facebook, Twitter, and Pinterest!

Designs/ Rewards

Note: There may be a few minor changes to some of the above designs, as we are still tweaking some of the pre-production samples.

Fundraising Goal

In order to meet the minimum order quantity for each of the 20 designs, we're going to need $150,000. Here’s where you come in: whatever you pledge today, whether it’s $1 or $100, you will receive it in store credit when we launch.

Pricing is as follows:

Note: Any applicable taxes and shipping fees will be collected at time of checkout from our online store based on your shipping location.

Why Is This Important?

We've come a long way since women weren't even considered "persons", but there’s still a long way to go. Sexism in media and advertising is still. absolutely. everywhere. And it's having a profound negative impact on our society:

A Step Toward the Solution

In our consumerist society, the majority of the messages we’re exposed to come from advertisers selling products; they’re the ones that can afford to continually run ads that ultimately affect our views of normalcy. This gives advertisers a lot of power, but it’s ultimately consumers who decide which types of advertising become popular by buying products advertised that way. We as consumers can say NO to sexism in advertising. Further, we as consumers can show advertisers that outspokenly feminist advertising SELLS!

What Feminist Style Will NOT Do

Feminist Style opposes the sexual objectification of women by media and advertising; we do NOT condemn female sexuality. You will NOT find us slut-shaming in any way, shape, or form. You will NOT find us telling women how to dress or how to conduct their sex lives in order to be “respectable”. Such attitudes are misogyny in (a poor) disguise, and do NOT align with our feminist values.

Join Us!

Please share, tweet, blog, pin, pledge, or all of the above!

Risks and challenges Learn about accountability on Kickstarter

Lawsuits
The use of copyrighted ads in this video is protected by fair use laws in both Canada and the US as they are used for education, criticism, and review. In the unlikely case that these ad producers choose to sue us anyway, this may cost us some time, money and inconvenience (but the law would be on our side).

Delays
We will have the pre-production samples finalized and approved by the end of this Kickstarter campaign. The manufacturer will take about 2-3 months from then to fulfill the first mass order (including shipment), during which time we will build the online store. We have given ourselves another month of leeway to accommodate for any possible delays and setbacks. We are scheduled to launch in July.

FAQ

  • As a feminist company we are very concerned with accommodating people of all shapes and sizes. Upon launch the underwear will be available in: XS, S, M, L, XL, and XXL. We will add additional sizes later on as necessary.

    Last updated:
  • They will be 85-95% cotton and 5-15% elastane.

    Last updated:
814
Backers
$25,025
pledged of $150,000 goal
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  • Pledge $1 or more
    You selected

    9 backers

    **** HESITANT BACKER SPECIAL **** Hesitant to pledge? Pledge $1 and receive a $1 store credit! Use this towards your purchase when we launch our online store!

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  • Pledge $8 or more
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    312 backers

    ***** ANY 1 OF OUR 20 DESIGNS ***** This $8 store credit will get you any one pair of underwear. Pick your favourite design and be one of the first to wear it!

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  • Pledge $24 or more
    You selected

    187 backers

    ***** ANY 3 OF OUR 20 DESIGNS ***** This $24 store credit will get you THREE pairs of underwear. Pick your top three favourites and be one of the first to wear them!

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  • Pledge $35 or more
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    204 backers

    ****** 5 for $35 SPECIAL OFFER ****** You've reached the first price break! This $35 store credit will get you FIVE pairs of underwear. What are your top five favourites?

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  • Pledge $60 or more
    You selected

    54 backers

    ***** 10 for $60 SPECIAL OFFER ***** You've reached the second price break! This $60 store credit will get you TEN pairs of underwear. Which ten will you buy?

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  • Pledge $100 or more
    You selected

    22 backers

    ******** GET THE WHOLE SET ******** The highest price break! This $100 store credit will get you the whole set. Be one of the first to wear ALL of our designs with pride!

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  • Pledge $250 or more
    You selected

    5 backers

    ****** BE A BRONZE SPONSOR ****** In addition to receiving the whole set, your name will be listed on our site as an official sponsor, with a link to your personal website or social media profile! As a sponsor, you will also get a half-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!

    Estimated delivery:
  • Pledge $500 or more
    You selected

    0 backers

    ******* BE A SILVER SPONSOR ******* In addition to receiving the whole set, your profile will be displayed on our site as an official sponsor, including your name, picture, and a link to your personal website or social media profile! As a sponsor, you will also get a half-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!

    Estimated delivery:
  • Pledge $1,000 or more
    You selected

    2 backers

    ******** BE A GOLD SPONSOR ******** In addition to receiving the whole set, your profile will be displayed on our site as an official sponsor, including your name, picture, self-description, and a link to your personal website or social media profile! As a sponsor, you will also get a one-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!

    Estimated delivery:
Funding period

- (30 days)