We believe that having consent-themed underwear out in the market, as actual alternatives to underwear with slogans that sexually objectify (ie- "ready for anything", "take me home", "sure thing") or teach that "no" is a way to flirt (ie- "no peeking"), will serve as a small step to shifting the culture around consent.
Our designs aren’t meant to speak for the wearer, and they won’t stop serial rapists, but they may serve as sort of a fun way to initiate conversations about boundaries and what each person is or is not comfortable with. The main goal is to help shift the culture from one that encourages sexual objectification to one that promotes consent education.
Designs / Rewards
These are our five launch designs.
UPDATE: We have received a significant amount of funding outside of Kickstarter, and as such we are able to add another five designs to our launch collection!
These are now our ten launch designs. Check out the rest of our 20 designs here!
The underwear will be made of 95% premium cotton and 5% elastane for optimal quality and comfort. All designs will be available in sizes XS - XXL.
If you do not fit this size chart, please please send us a message on Kickstarter with your measurement. As a feminist company we are very concerned with accommodating people of all shapes and sizes!
The manufacturer we are working with is certified by the Business Social Compliance Initiative, which is an initiative of the Foreign Trade Association that is "committed to improving working conditions in factories and farms worldwide." Here's what this certification entails:
When we tried to confirm the manufacturer's certification for ethical practices in early February, we were (ironically) unable to contact them as all employees were enjoying a two-week holiday for Chinese New Year's.
The manufacturer also has certifications for the quality of their raw materials and for their production quality.
After much negotiation on the minimum order quantity, the minimum amount we need to launch with the five designs above is $25,000. (UPDATE: We have received a significant amount of funding outside of Kickstarter, and as such the $25,000 funding goal will now allow us to launch with 10 designs!)
The underwear will sell for $8.00/pair with deals of 5 for $35 and 10 for $60, not including shipping costs (calculated at time of checkout based on your location). All pledges will be matched for store credit and we will be shipping worldwide, so order your consent panties today!
Why Is This Important?
We've come a long way since women weren't even considered "persons", but there’s still a long way to go. Sexism in media and advertising is still. absolutely. everywhere. And it's having a profound negative impact on our society:
What Feminist Style Will Do
We will sell products that target sexism to promote gender equality, and use the proceeds to produce feminist advertising, which in turn helps us reach more people, sell more products, and produce more feminist advertising. This creates a beautiful cycle:
What Feminist Style Will NOT Do
We are NOT anti-sex, as should be evident from our slogans such as "let's talk about sex" and "ask me what I like ;)". We oppose the sexual objectification of women by media and advertising; we do NOT condemn female sexuality. You will NOT find us slut-shaming in any way, shape, or form. You will NOT find us telling women how to dress or how to conduct their sex lives in order to be “respectable”. Such attitudes are misogyny in (a poor) disguise, and do NOT align with our feminist values.
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Risks and challenges
We should receive the money from Kickstarter by the end of April. The manufacturer will take three months from then to fulfill our first mass order (including shipment), during which time we will set up our online store. We have allocated an additional five weeks for any possible delays, so we are scheduled to launch in September. Rest assured we are as prepared as can be, and will keep you updated along the way!Learn about accountability on Kickstarter
- (36 days)