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Shifting our culture from sexually objectifying women to encouraging communication and consent. Read more

Waterloo, Canada Fashion
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Funded!

This project was successfully funded on April 13, 2014.

Shifting our culture from sexually objectifying women to encouraging communication and consent.

Waterloo, Canada Fashion
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About this project

Consent Panties

We believe that having consent-themed underwear out in the market, as actual alternatives to underwear with slogans that sexually objectify (ie- "ready for anything", "take me home", "sure thing") or teach that "no" is a way to flirt (ie- "no peeking"), will serve as a small step to shifting the culture around consent.

Our designs aren’t meant to speak for the wearer, and they won’t stop serial rapists, but they may serve as sort of a fun way to initiate conversations about boundaries and what each person is or is not comfortable with. The main goal is to help shift the culture from one that encourages sexual objectification to one that promotes consent education.

Designs / Rewards

These are our five launch designs.

UPDATE: We have received a significant amount of funding outside of Kickstarter, and as such we are able to add another five designs to our launch collection!

These are now our ten launch designs. Check out the rest of our 20 designs here!

The Underwear

The underwear will be made of 95% premium cotton and 5% elastane for optimal quality and comfort. All designs will be available in sizes XS - XXL.

If you do not fit this size chart, please please send us a message on Kickstarter with your measurement. As a feminist company we are very concerned with accommodating people of all shapes and sizes!

The Manufacturer

The manufacturer we are working with is certified by the Business Social Compliance Initiative, which is an initiative of the Foreign Trade Association that is "committed to improving working conditions in factories and farms worldwide." Here's what this certification entails:

When we tried to confirm the manufacturer's certification for ethical practices in early February, we were (ironically) unable to contact them as all employees were enjoying a two-week holiday for Chinese New Year's.

The manufacturer also has certifications for the quality of their raw materials and for their production quality.

Fundraising Goal

After much negotiation on the minimum order quantity, the minimum amount we need to launch with the five designs above is $25,000. (UPDATE: We have received a significant amount of funding outside of Kickstarter, and as such the $25,000 funding goal will now allow us to launch with 10 designs!)

The underwear will sell for $8.00/pair with deals of 5 for $35 and 10 for $60, not including shipping costs (calculated at time of checkout based on your location). All pledges will be matched for store credit and we will be shipping worldwide, so order your consent panties today!

Why Is This Important?

We've come a long way since women weren't even considered "persons", but there’s still a long way to go. Sexism in media and advertising is stillabsolutelyeverywhere. And it's having a profound negative impact on our society:

What Feminist Style Will Do

We will sell products that target sexism to promote gender equality, and use the proceeds to produce feminist advertising, which in turn helps us reach more people, sell more products, and produce more feminist advertising. This creates a beautiful cycle:

We are launching with the line of consent panties, and there will be many more products to come! Follow us on FacebookTwitter, and Pinterest!

What Feminist Style Will NOT Do

We are NOT anti-sex, as should be evident from our slogans such as "let's talk about sex" and "ask me what I like ;)". We oppose the sexual objectification of women by media and advertising; we do NOT condemn female sexuality. You will NOT find us slut-shaming in any way, shape, or form. You will NOT find us telling women how to dress or how to conduct their sex lives in order to be “respectable”. Such attitudes are misogyny in (a poor) disguise, and do NOT align with our feminist values.

Join Us!

Please share, tweet, blog, pin, pledge, or all of the above!

Risks and challenges

We should receive the money from Kickstarter by the end of April. The manufacturer will take three months from then to fulfill our first mass order (including shipment), during which time we will set up our online store. We have allocated an additional five weeks for any possible delays, so we are scheduled to launch in September. Rest assured we are as prepared as can be, and will keep you updated along the way!

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    Pledge $1 or more

    11 backers

    ******* A Great Big Thank You! ******* Thank you, thank you, thank you for your support! Every dollar counts!

    Estimated delivery:
  • You selected
    Pledge $8 or more

    132 backers

    *** 1 Consent Panty of your choice! *** This $8 store credit will get you any one of our launch designs in any size!

    Estimated delivery:
  • You selected
    Pledge $16 or more

    93 backers

    ***** 2 pairs of Consent Panties! ***** This $16 store credit will get you any two of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $24 or more

    76 backers

    ***** 3 pairs of Consent Panties! ***** This $24 store credit will get you any three of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $32 or more

    12 backers

    ***** 4 pairs of Consent Panties! ***** This $32 store credit will get you any four of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $35 or more

    134 backers

    ******* 5 for 35 Special Offer! ******* This $35 store credit will get you any five of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $42 or more

    4 backers

    ***** 6 pairs of Consent Panties! ***** This $42 store credit will get you any six of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $48 or more

    3 backers

    ***** 7 pairs of Consent Panties! ***** This $48 store credit will get you any seven of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $55 or more

    2 backers

    ***** 8 pairs of Consent Panties! ***** This $55 store credit will get you any eight of our launch designs in any size(s)!

    Estimated delivery:
  • You selected
    Pledge $60 or more

    28 backers

    ******* 10 for 60 Special Offer! ******* This $60 store credit will get you ten pairs of consent panties in any size(s)! Buy some for yourself AND a friend and save!

    Estimated delivery:
  • You selected
    Pledge $250 or more

    6 backers

    ***** Become An Official Sponsor ***** In addition to receiving all of our launch designs, your profile will be displayed on our site as an official sponsor, including your name, picture, self-description, and a link to your personal website or social media profile! As a sponsor, you will also get a half-hour phone call with the founder and CEO of Feminist Style to get a behind-the-scenes look into the company!

    Estimated delivery:

Funding period

- (36 days)