OUR FUNDING GOAL:
We aren’t looking for a dollar amount in this campaign. We are here to find partners. OUR REAL GOAL IS 40,000 BACKERS, AT ANY LEVEL, because even one dollar makes an impact in this campaign. Every donation of a dollar or more sends ten pieces of artwork and teaching tools to a classroom! Amplifier will also distribute these images through public ad campaigns, billboards, and as free downloads for you to print and share as you like at home, at work, or with teachers at a school near you.
WE BELIEVE ART HAS THE POWER TO WAKE PEOPLE UP!
Kids in America spend an average of 1,200 hours a year in school. In today's climate of unprecedented fear and division, what they see - or don't see - on their classroom walls matters more than ever.
With your help, we plan to cover at least TWENTY THOUSAND of those walls with new icons: images of ten young leaders representing ten diverse movements, each carrying the hopes of their generation, each already building us a better world.
Last year, 22,840 of you helped Amplifier break a Kickstarter record with We The People, a campaign that hacked national newspapers with full-page ads in advance of the presidential Inauguration and the first Women's March. Millions of people across the U.S. and in 193 countries around the world downloaded our free art to carry into the streets and to hang in public spaces.
Now we want to reach a new audience and we need your help again. In the next chapter of this project, We The Future, we are shifting from streets to schools. The art, from some of the greatest activist artists working today—including Shepard Fairey, Rommy Torrico, Munk One, and Kate DeCiccio—has already been commissioned.
We The Future are young leaders at the forefront of change, and they’re building organizations and movements all across the country. They are are drafting and passing legislation. They are working on climate justice, criminal justice reform, voting rights, immigration justice and immigrant rights, disability justice, gun reform, queer rights, and literacy, and they are changing the world.
Their work is not partisan. It is forming the basis of a new era of human and environmental rights. These icons carry the energy of countless communities and are already showing us a path forward, a way out of this time of uncertainty. These leaders are showing us that the Future is already here, and the work is already happening. It’s time to listen to their voices.
Art in the classroom is an essential tool for this work.
At the end of this campaign, with your help, the art you see here will be distributed to at least 20,000 classrooms nationwide. Images of these young leaders will hang on the walls of schools in every state, and they will come with teaching tools built in collaboration with thousands of educators and hundreds of nonprofits. These messages and their paths to action will be a constant reminder to the kids in these classrooms of who We The Future already are, and who they themselves can be.
We don’t have one easy solution for you, WE HAVE 10! Follow any one of them, and the world will be a better place.
Now the tricky part: Printing and distributing these images to 20,000 classrooms! This is where we need your help the most!
We need you to help us reach teachers! Teachers, we need you to help us reach students! Students, we need you to help us reach the world!
These 20,000 classrooms are just the beginning. Our larger goal is to build capacity and networks so we can start getting these icons and their ideas into every school in America in some form, whether as posters, textbook illustrations, or the basis for curriculum.
SHEPARD FAIREY is one of the most accomplished street artists in the world and the creator and founder of Obey Clothing and Obey Giant. He first became known for his "Andre The Giant has a Posse" sticker campaign while at the Rhode Island School of Design. His Barack Obama "Hope" poster became iconic during the 2008 presidential election.
ROMMY TORRICO is a queer, trans, undocumented artivist born in Iquique, Chile, raised in Naples, Florida, and currently based out of New York. Rommy has been involved in the (im)migrant rights struggle for several years and infuses much of their work with personal experience and the stories their community shares. Their work has been exhibited in California, Washington, D.C., and New York City.
MUNK ONE is a contemporary American illustrator, poster artist, political cartoonist, and fine artist from California. He is well known for creating artwork for major-label musical acts like Pearl Jam, Primus, and Soundgarden, as well as for world renowned brands, clothing lines, and magazines.
KATE DECICCIO is an artist, educator, and cultural organizer focused on creating counter narratives and community-led storytelling. Informed by her experiences teaching art at Leadership High School, San Quentin Prison, St. Elizabeth’s John Howard Forensic Pavilion and working as a mental health and substance abuse counselor at Grove St. House in San Francisco, her process centers the subjects of her portraits as co-collaborators, ensuring that each portrait reflects how the person sees themselves
Amplifier is a non-profit design lab that builds art to amplify the voices of grassroots movements. We work with our community of social change partners to build symbols, language, and distribution strategies that can change the national narrative. We draw from a deep portfolio of artists to commission new art, then take the work and distribute it in unparalleled numbers through creative space hacks, reaching new audiences and driving real change. Our art has been, and will continue to be, one of the most visible tools in the fight for truth, dignity, and equality.
/ ICONS & PARTNER ORGANZAIONS /
Amanda Gorman -826 National / Amanda Nguyen - Rise / Ismael Nazario - Performing Statistics / Isra Chaker - OxFam America / Leah the Activist - Families Belong Together / Lindsay Amer - Queer Kid Stuff / Lydia X. Z. Brown - Bazelon Center / Winter BreeAnne - Women's March Youth / Paul S. John - Million Hoodies / Xiuhtexcatl Martinez - Earth Guardians
/ ARTISTS /
/ PHOTOGRAPHERS /
/ Produced / Directed / Edited / In-kind by Casual Films
Executive Producer: Megan Anttila
Producers: Felicia Jamieson / Jenny Manby / Kay Singh / Lydia Chan
Editors: Dan Altuz / Orlando Torres / Cara Gordon / Chris Myers
/ AMPLIFIER TEAM /
Cleo Barnett / Aaron Huey / Isabella Sisneros / Maribel Gonzalez / Marc Jeffrey / Alex Robinson / Gabrielle Goldman / Gaebriel Min
Risks and challenges
No matter what, we have the ability to get tens of thousands of pieces of this art printed to distribute for free via our teachers' network and beyond that into public space. We also have guarantees from the silkscreen and offset printers that our product can be made in a timely manner. There is a chance that we will get into 20,000 classrooms by only the skin of our teeth, but let’s avoid that and get this art into many times more than that. There is also a small chance the entire nation will revolt and burn Amplifier's headquarters to the ground, or that a nationwide civil war will begin shortly after this campaign, and that might REALLY delay our shipping.Learn about accountability on Kickstarter
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