Project image
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$55,799
pledged of $25,000pledged of $25,000 goal
424
backers
50hours to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 19 2019 5:50 PM UTC +00:00.

PR Lotion: A Performance & Recovery Sports Lotion

PR Lotion neutralizes acid in your muscles so you can work out harder, for longer, with faster recovery. Do more of what you love.

PR Lotion: A Performance & Recovery Sports Lotion

PR Lotion neutralizes acid in your muscles so you can work out harder, for longer, with faster recovery. Do more of what you love.

$55,799
pledged of $25,000pledged of $25,000 goal
424
backers
50hours to go

All or nothing. This project will only be funded if it reaches its goal by Thu, September 19 2019 5:50 PM UTC +00:00.

About


Project Summary

Who: Amp Human, a biotech start-up based in Park City, Utah, dedicated to improving human performance.

What: Next Gen PR Lotion

Our Product: A patent-pending sodium bicarbonate formula used by professional and everyday athletes for sports performance and recovery.

When: Launching January 2020

Our Goal: After seeing huge success with our beta product, $25,000 will allow us to fund the first production run of our new and improved Next Gen PR Lotion formula, developed with feedback from our athletes and customers. 

The World's Only Bicarb Performance and Recovery Lotion 

PR Lotion is the first and only product that makes bicarb, a natural electrolyte, practical to use in sport. More bicarb means neutralizing lactic acid as it’s created, enabling you to go harder for longer, with faster recovery, and ultimately giving your body what it needs.  

Easy to Use

Shake it, squeeze it, apply it to the muscles that need it most, and exercise. 



Trusted By Championship Teams


The beta version of PR Lotion has been used and trusted by world-renowned sports teams, clubs, and Olympic athletes who use it during training and competition. Both teams in the 2019 Super Bowl and the 2019 Stanley Cup Finals used PR Lotion, and will be integrating the product into their programs for upcoming seasons.

“What if there was a way for athletes to mitigate lactic acid buildup in their muscles and delay the onset of fatigue? They'd be able to go harder for longer, and they'd recover faster because there wouldn't be as much acid to flush out of their system. It would be a small miracle, especially for endurance athletes. Well, this is exactly what PR Lotion from Amp Human does.”  - Forbes Magazine




Relied On By Professional Endurance Athletes 

Used by endurance cyclists, triathletes, runners and more - including Tour de France champions, the current world marathon record holder and Ironman World Championship competitors.

Trusted By The Pros, Made For You

PR Lotion’s beta version is already used by over 10,000 people who have used the product over 750,000 times to date. Our community currently participates in a variety of sports including: 

Making a Great Formula, Better

Athletes evolve and take on new challenges. They want to improve, and push themselves further than they could yesterday. So why should a product made for athletes be any different?


The beta version was gritty, greasy, left a chalky residue and sorta looked like honey mustard, but it worked!  For the past two years, we’ve worked hard to improve our formula to upgrade every element, including adding a nice silky finish and neutral tone. 

Comparison of beta formula on the left, and Next Gen formula on the right.
Comparison of beta formula on the left, and Next Gen formula on the right.

Follow these two easy steps to back this project: 1) Choose the package that's right for you. 2) Pre-order by submitting a "pledge" for that package.

  • Shipping is free for the US.
  • International shipping details can be found upon checkout or in our FAQ's.

The Human Body Deserves a Victory 

Amp Human is innovating a new category of training, performance and recovery products that give athletes more of what they need to push harder, feel better, and perform longer. Our mission is to translate human performance science into products that allow you to achieve your personal victory. Based in Park City, Utah since 2018.

We believe we can help you achieve more and we actualize this mission through proven science that delivers results. Ask us what gets us up every day and the answer is simple: personal bests. Both for you, and for us. Together, we’re building a community of athletes that have the potential to push limits, and we can’t wait to see what you’ll do with Next Gen PR Lotion.

Jeff Byers and Erica Good, Amp Human's founders.
Jeff Byers and Erica Good, Amp Human's founders.

Amp Human's founders, Jeff Byers and Erica Good, met at an early stage biotech company, which ultimately sparked the passion project that grew into Amp Human. Jeff, a retired NFL player and former financial advisor, and Erica, an athlete and former consultant with McKinsey & Company, joined forces to create Amp Human in 2017.

Bicarb, also known as sodium bicarbonate, exists naturally in the body to neutralize the acid created by your muscles when you exercise. Its high pH neutralizes the acidity through a common acid-base reaction. PR Lotion gives your body more bicarb to process more acid, giving you the ability to push yourself harder for longer, with faster recovery. Reducing the time it takes to recover between workouts means the ability to increase training load, ultimately resulting in greater fitness gains. 

 PR Lotion: Practical Yet Revolutionary  

Athletes have been seeking out extra bicarb for their muscles for decades, but the most common solution was to take it orally, which is hard on the gut. Amp Human’s innovation was to develop the first and only technology that allows bicarb to be absorbed through your skin, allowing you to target the muscles that need it most, in a practical yet revolutionary way.

  • Studies presented at the American College of Sports Medicine (ACSM) 2018 annual conference.
  • Abstracts published in Medicine & Science in Sports & Exercise (MSSE), a leading exercise physiology journal.
  • Four randomized, double blind, placebo controlled studies completed to date.

Our Press Kit can be found here.

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Risks and challenges

We have great experience under our belts and have already manufactured our beta formula successfully in three production runs. We already have our first production run of Next Gen PR Lotion lined up and we expect to be able to fulfill pledges on time with the timeline provided above.

No matter what, we promise to work our hardest to meet the expectations of every backer, and communicate with you at every key milestone along the way! If you have questions at any time, don't hesitate to contact us at help@amp-hp.com.

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    Pledge $49 or more About $49

    EARLY BIRD Starter Package

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    • 1 bottle of PR Lotion, 10-15 uses
    • 5 single-use packets of PR Lotion

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    • 2 bottles of PR Lotion, 10-15 uses each
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    Value of $200 for $169

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    • 4 bottles of PR Lotion, 10-15 uses each
    • 15 single-use packets of PR Lotion

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    Avid Athlete Package

    Value of $304 for $239

    Includes:
    • 6 bottles of PR Lotion, 10-15 uses each
    • 20 single-use packets of PR Lotion
    • 1 buff
    • 1 water bottle

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    Hardcore Package

    Value of $470 for $349

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    • 10 bottles of PR Lotion, 10-15 uses
    • 30 single-use packets of PR Lotion

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    Champion's Package

    Value of $731 for $529

    Includes:
    • 12 bottles of PR Lotion, 10-15 uses each
    • 35 single-use packets of PR Lotion
    • 1 workout towel
    • 1 water bottle
    • 1 Buff
    • 1 Amp Human custom 2XU compression tight

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    • 20 single-use packets of PR Lotion
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    • 1 water bottle

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    • 20 single-use packets of PR Lotion
    • 1 buff
    • 1 water bottle

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    EARLY BIRD Hardcore Package

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    Value of $470 for $319

    Includes:
    • 10 bottles of PR Lotion, 10-15 uses
    • 30 single-use packets of PR Lotion

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    EARLY BIRD Champion's Package

    Limited availability, don't wait!

    Value of $731 for $479

    Includes:
    • 12 bottles of PR Lotion, 10-15 uses each
    • 35 single-use packets of PR Lotion
    • 1 workout towel
    • 1 water bottle
    • 1 Buff
    • 1 Amp Human custom 2XU compression tight

    Less
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    Ships to Anywhere in the world
    Reward no longer available 9 backers
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