Who: Amp Human, a biotech start-up based in Park City, Utah, dedicated to improving human performance.
What: Next Gen PR Lotion
Our Product: A patent-pending sodium bicarbonate formula used by professional and everyday athletes for sports performance and recovery.
When: Launching January 2020
Our Goal: After seeing huge success with our beta product, $25,000 will allow us to fund the first production run of our new and improved Next Gen PR Lotion formula, developed with feedback from our athletes and customers.
The World's Only Bicarb Performance and Recovery Lotion
PR Lotion is the first and only product that makes bicarb, a natural electrolyte, practical to use in sport. More bicarb means neutralizing lactic acid as it’s created, enabling you to go harder for longer, with faster recovery, and ultimately giving your body what it needs.
Easy to Use
Shake it, squeeze it, apply it to the muscles that need it most, and exercise.
Trusted By Championship Teams
The beta version of PR Lotion has been used and trusted by world-renowned sports teams, clubs, and Olympic athletes who use it during training and competition. Both teams in the 2019 Super Bowl and the 2019 Stanley Cup Finals used PR Lotion, and will be integrating the product into their programs for upcoming seasons.
“What if there was a way for athletes to mitigate lactic acid buildup in their muscles and delay the onset of fatigue? They'd be able to go harder for longer, and they'd recover faster because there wouldn't be as much acid to flush out of their system. It would be a small miracle, especially for endurance athletes. Well, this is exactly what PR Lotion from Amp Human does.” - Forbes Magazine
Relied On By Professional Endurance Athletes
Used by endurance cyclists, triathletes, runners and more - including Tour de France champions, the current world marathon record holder and Ironman World Championship competitors.
Trusted By The Pros, Made For You
PR Lotion’s beta version is already used by over 10,000 people who have used the product over 750,000 times to date. Our community currently participates in a variety of sports including:
Making a Great Formula, Better
Athletes evolve and take on new challenges. They want to improve, and push themselves further than they could yesterday. So why should a product made for athletes be any different?
The beta version was gritty, greasy, left a chalky residue and sorta looked like honey mustard, but it worked! For the past two years, we’ve worked hard to improve our formula to upgrade every element, including adding a nice silky finish and neutral tone.
Follow these two easy steps to back this project: 1) Choose the package that's right for you. 2) Pre-order by submitting a "pledge" for that package.
- Shipping is free for the US.
- International shipping details can be found upon checkout or in our FAQ's.
The Human Body Deserves a Victory
Amp Human is innovating a new category of training, performance and recovery products that give athletes more of what they need to push harder, feel better, and perform longer. Our mission is to translate human performance science into products that allow you to achieve your personal victory. Based in Park City, Utah since 2018.
We believe we can help you achieve more and we actualize this mission through proven science that delivers results. Ask us what gets us up every day and the answer is simple: personal bests. Both for you, and for us. Together, we’re building a community of athletes that have the potential to push limits, and we can’t wait to see what you’ll do with Next Gen PR Lotion.
Amp Human's founders, Jeff Byers and Erica Good, met at an early stage biotech company, which ultimately sparked the passion project that grew into Amp Human. Jeff, a retired NFL player and former financial advisor, and Erica, an athlete and former consultant with McKinsey & Company, joined forces to create Amp Human in 2017.
Bicarb, also known as sodium bicarbonate, exists naturally in the body to neutralize the acid created by your muscles when you exercise. Its high pH neutralizes the acidity through a common acid-base reaction. PR Lotion gives your body more bicarb to process more acid, giving you the ability to push yourself harder for longer, with faster recovery. Reducing the time it takes to recover between workouts means the ability to increase training load, ultimately resulting in greater fitness gains.
PR Lotion: Practical Yet Revolutionary
Athletes have been seeking out extra bicarb for their muscles for decades, but the most common solution was to take it orally, which is hard on the gut. Amp Human’s innovation was to develop the first and only technology that allows bicarb to be absorbed through your skin, allowing you to target the muscles that need it most, in a practical yet revolutionary way.
- Studies presented at the American College of Sports Medicine (ACSM) 2018 annual conference.
- Abstracts published in Medicine & Science in Sports & Exercise (MSSE), a leading exercise physiology journal.
- Four randomized, double blind, placebo controlled studies completed to date.
Our Press Kit can be found here.
Risks and challenges
We have great experience under our belts and have already manufactured our beta formula successfully in three production runs. We already have our first production run of Next Gen PR Lotion lined up and we expect to be able to fulfill pledges on time with the timeline provided above.
No matter what, we promise to work our hardest to meet the expectations of every backer, and communicate with you at every key milestone along the way! If you have questions at any time, don't hesitate to contact us at email@example.com.Learn about accountability on Kickstarter
- (30 days)