Standard Box Update (with Pics)
As promised, here is an update now we have received some pics from the factory.
(Apologies for the image quality, this is how they came to us)
As you can see, at first glance, everything looks great. Especially the external parts of the box. But when you get to the inside, even with this picture quality, we spotted a few things we're not happy with and we also think you will not be happy with too in a final product.
1) The white inside the box.
As you can see in this image, the internal 'sticker' that goes inside the box does not reach the bottom of the card containing section. It should.
2) Offset Internals
In this images, you can clearly see the main internal art does not line up at all, with a large empty space to the left and the spine very obviously off to the right.
Also, it might be the blurry image, but it also looks like the instructions pocket is attached at a slight angle.
3) Paper stock too heavy?
Very blurry pic, but it looks like there's 'cracking' when the instructions are folded.
Not only that but it looks like when the instructions are folded, they're simply too fat.
We have asked for more clarification on this due to the image quality.
Yes, it's very disappointing to find out that a 2nd prototype is needed, and that will again add some extra time to the delivery date.
But we also think you'll agree with us that the issues outlined above are simply things we cannot let go when we're dedicated to making this product the best it can be.
So where are we currently at?
Within an hour of these pics being delivered to us, we fired off an email back to the production guys essentially asking 2 very important questions.
* Can those issues be fixed? (Actually these look like relatively easy fixes, simply resizing and re-positioning the internal pieces)
* Considering you have now made 1 box, how fast can a 2nd fixed prototype be made because we really need everything doing ASAP.
We're still awaiting the answer and will write another update as soon as it comes in.
From Shanghai with hugs from American, Martin and Lulu.