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Revolutionizing athletic performance, starting with a custom designed running armband that helps you run further, faster.
Revolutionizing athletic performance, starting with a custom designed running armband that helps you run further, faster.
41 backers pledged £3,018 to help bring this project to life.

About

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Legend Loop Armband: Run Further, Faster

£3,018

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Athletes are saying.

“I really like this armband. It’s super thin even with the phone slipped in there. It’s lightweight and I like how there aren’t any additional pieces of plastic you have to loop through to Velcro it securely, it’s all one piece.”

Kim, Marathoner

“I found it easy to use for running (outdoor & treadmill) and gym workouts...the loop closure eliminates the sizing guesswork! It is also easy to clean after sweaty workouts.”

Stephanie, Personal Trainer

“I actually didn't even notice it was there....I was also afraid my phone might not fit...for the record, my phone fit perfectly.”

Candice, Runner

“I can confidently say that it's a great product.”

Mark, Therapist

The armband to help you become a better athlete.

Everyone strives to be healthy. Exercise is one of the most important and enjoyable things we can do to maintain good health. And running or working out with smartphones allow us to listen to motivational music and stay in contact with friends and family. 

The easiest way to do this is using a running armband but today's products are often poorly designed, don't offer great fit and aren't compatible with your smartphone.

Legend Loop Armband is unlike others. Thin, light and fully featured, distinctive yet not overpowering; it's the perfect addition to your next run or workout. Not to mention it just fits; whatever size your arms are whilst the armband also secures your smartphone regardless of size or model. 

Overview of the product.

  • Listen to music and boost your performance. 
  • Carry and easily access your smartphone on the move. 
  • Use for almost any sport e.g. running, cycling, hiking and fitness. 
  • Super thin (1.8 grams weight) and lightweight (0.25 cm thick). 
  • Fits almost any smartphone from 4 to 5.5 inches. 
  • Universal fit for men and women whatever size your arm.

Beautiful and ready for you.

Thin, light and fast, the armband feels almost invisible on your arm. The water-resistant pocket protects your smartphone from moisture whilst being highly-sensitive to your touch. The armband comes in two colors; a sleek black and pure white.

Distinctive yet not overpowering; a perfect addition to your next run or workout. 

Features you need.

Legend Loop Armband was designed to include the features you need so you can enjoy your run or workout with your smartphone. We've also thought of things others overlook; reflective detailing on both the closure, smartphone pocket and audio jack outlets plus a snug rear pocket. 

And all this in a product just 0.1 inches or 0.25 cm thick.

For whatever you do.

Legend Loop Armband was designed for running but has also been tested and works with a variety of different sports and activities. This means you can enjoy your music or fitness app while you're cycling, hiking or at the gym.

A truly versatile fitness product that works for whatever you do.

It just fits.

Legend Loop Armband was designed to be universal fit - meaning whatever size your arm it just fits. It comes in two different types. Man is one size (designed for average 13" bicep) and woman is also one size (designed for average 11" bicep).

For any device.

Legend Loop Armband was designed for 4 to 5.5 inch smartphone devices. We recommend iPhone but it fits Android smartphones too. The water-resistant pocket means your smartphone will be both safe and easily accessible.

Your reward.

We're grateful for your support and in return, you can be among the first to own a Legend Loop Armband. We will ship all Kickstarter orders before retail - get it first at a price exclusive to Kickstarter backers.

The founding idea.

Founder Alexander MacGregor, after moving to Hong Kong for graduate school and travel, became inspired to run again after a long hiatus. Whilst studying, he discovered the book "Inside Sport Psychology" by professors Costas Karageorghis and Peter Terry.

The book is a thoughtful analysis of the mind of today's athletes and what drives them further in their pursuits in life, far and beyond. The concept of how audio promotes athletic performance and our desire to help people become better athletes led to the creation of our company.

Our product inspiration was a simple pear wrapper sold at wet markets in Hong Kong. The wrapper protects the pear whilst still being both attractive and functional.

Making, re-making.

We manufactured dozens of prototypes from original designs working with multiple manufacturing partners. We also visited textile plants and wholesalers to examine fabrics to get the right feel and performance.

Testing and shipping.

We collectively ran over 1,500 km in beautiful Hong Kong testing the final prototype unit! We finally settled on the design, features and overall fit. This is an armband you'll love to exercise with and will go the distance as you do.

What we'll do with your backing.

The armband that you see in the video and pictures is a real, working prototype. We want to use the funds received from you to bring the product to market, your contribution will help fund the purchase of fabric, labor and shipping costs from our Asia production facilities.

We aim to ship as soon as possible after the campaign ends. We think the timing will be perfect for new year when many folks resolve to change - a new armband ready for a new you.

Our timeline.

Our journey thus far and the future roadmap for when we ship to you.

Our team.

Legend was founded by Alexander MacGregor, products are designed by awarding winning designer Jeabyun Yeon and brand identity is managed by designer Zack Fu. We are athletes, entrepreneurs, engineers and designers based out of the UK, Korea and Taiwan.


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Risks and challenges

In addition to our team, we have built relationships with suppliers, manufacturers, quality control, global logistics and fulfilment specialists and other expert service providers to minimise risks.

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Support

  1. Select this reward

    Pledge £1 or more About $2

    Be part of Legend history by donating to our campaign and receives updates as part of our community.

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    5 backers
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  2. Select this reward

    Pledge £10 or more About $13

    Apply Psychology to Your Run or Workout

    1 x Inside Sport Psychology Kindle Edition or Paperback.

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    0 backers
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  3. Select this reward

    Pledge £15 or more About $19

    Early Bird

    1 x Loop Armband Man Black.

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    16 backers
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  4. Select this reward

    Pledge £15 or more About $19

    Early Bird

    1 x Loop Armband Man White.

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    4 backers
    £

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  5. Select this reward

    Pledge £15 or more About $19

    Early Bird

    1 x Loop Armband Woman Black.

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    Ships to Anywhere in the world
    8 backers
    £

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  6. Select this reward

    Pledge £15 or more About $19

    Early Bird

    1 x Loop Armband Woman White.

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    Ships to Anywhere in the world
    1 backer
    £

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  7. Select this reward

    Pledge £25 or more About $32

    Kickstarter Limited Edition

    1 x Loop Armband Man Black plus limited edition Legend Black T-Shirt Man in size S,M,L,XL or XXL.

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    Ships to Anywhere in the world
    Limited 0 backers
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  8. Select this reward

    Pledge £25 or more About $32

    Kickstarter Limited Edition

    1 x Loop Armband Woman Black plus limited edition Legend Black T-Shirt Woman in size S,M,L,XL or XXL.

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    Ships to Anywhere in the world
    Limited 1 backer
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  9. Select this reward

    Pledge £25 or more About $32

    Kickstarter Limited Edition

    1 x Loop Armband Man White plus limited edition Legend White T-Shirt Man in size S,M,L,XL or XXL.

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    Ships to Anywhere in the world
    Limited 0 backers
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  10. Select this reward

    Pledge £25 or more About $32

    Kickstarter Limited Edition

    1 x Loop Armband Woman White plus limited edition Legend White T-Shirt Woman in size S,M,L,XL or XXL.

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    Ships to Anywhere in the world
    Limited 0 backers
    £

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  11. Select this reward

    Pledge £50 or more About $63

    Gift Pack

    3 x Loop Armband Man Black and 3 x Loop Armband Man White.

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    2 backers
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  12. Select this reward

    Pledge £50 or more About $63

    Gift Pack

    3 x Loop Armband Woman Black and 3 x Loop Armband Woman White.

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    Ships to Anywhere in the world
    1 backer
    £

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  13. Select this reward

    Pledge £50 or more About $63

    Gift Pack

    3 x Loop Armband Man Black and 3 x Loop Armband Women White.

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    Ships to Anywhere in the world
    0 backers
    £

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  14. Select this reward

    Pledge £50 or more About $63

    Gift Pack

    3 x Loop Armband Woman Black and 3 x Loop Armband Man White.

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    Ships to Anywhere in the world
    0 backers
    £

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  15. Select this reward

    Pledge £500 or more About $624

    Reseller Pack

    24 x Loop Armband Man and 24 x Loop Armband Woman (Any Colors).

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    2 backers
    £

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Funding period

- (30 days)