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$2,529
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All or nothing. This project will only be funded if it reaches its goal by .

By Lisa Jackson
$2,529
pledged of $25,683 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

 

 

AMARA Tulum, take two.
AMARA Tulum, take two.

With your help, we will build a 320 ft² solar-powered shipping container boutique featuring 272 ft² of retail space, 2 change rooms and a small office to bring our sustainable concept to life. The design of the boutique will carry the same principles as our collection: minimalism, sustainability, nostalgia, versatility and comfort.

At AMARA, we don't just make bikinis. With our concept boutique, we plan to transcend the traditional retail experience through innovation and sustainability while creating an intimate environment for clients, more akin to hanging out in your best friend's apartment than being in a shop. We are aiming to create real connections, not just customers. A place where I share my personal inspirations and adventures through one-of-a-kind treasures I have found on explorations of Mexico, things I've made with my own two hands, vinyl I've scored on thrift store hunts and of course lots of photographs. An immersive experience that you just can't get online.

When you visit us in Tulum, expect to be greeted with a drink to cool off and invited to pick out a record to play while you try our bikinis on for size. Our staff will be trained to help you find the perfect style and fit for your body. Or if you'd like extra special attention, book an appointment to have your fitting with me personally. I can't wait to meet you all!

We set out to inspire a highly curated and sustainable lifestyle that promotes freedom, empowerment and social responsibility. Not only to create a better world for future generations but to encourage appreciation and respect for the natural beauty of the world. We believe in a pursuit to follow your heart in every endeavour so that dreams may manifest as reality.

Wake up to a dream.  

Our Italian fabric is manufactured in a green energy facility that works to reduce pollution, protect green spaces, preserve water, and monitor gas emissions. Made up of two game-changing fibres. ECONYL® is created with regenerated nylon recovered from our oceans through Healthy Seas, helping to remove tons of plastic waste and save marine life. Mix in LYCRA® XTRA LIFE™ for a timeless bikini that's built to last.

Our long-term sustainability goals include:

• Implement sustainable practices in every aspect of the business to the best of our ability
• Seek constant improvement and review of sustainable practices
• Use of recycled fibers, organic fibers, reused, upcycled and dead stock fabrics as to contribute the least impact possible. 
• Quality construction and materials for durability
• Teach sustainable/conscious lifestyle on all brand platforms
• Use of biodegradable, recycled or reusable packaging
• Use of renewable energy, water conservation and reduction of chemical processes
• Portion of profits donated to environmental conservation to offset our carbon footprint

We've got a lil' something for everyone. Gender, style or budget.

PLEASE NOTE: if you are travelling to Tulum this winter or are already local and would prefer the experience of picking up your new swimwear from the shop you helped create, we are happy to refund the shipping fees. With this option, you are also cutting down the carbon footprint of the exchange by skipping the transportation. We'll roll out the red carpet when you mention you are a backer. 

KICKSTARTER EXCLUSIVE. Photographed in Miami by Lisa during her Venture Campaign trip, these limited edition prints will only be available to our backers.

So what are Hotcakes, you ask? Hotcakes look and feel like a second skin but there's nothing about these photographic prints that will make you blend in. Made for the babe that likes to flaunt her individuality and confidence. From the beach to the bedroom, this versatile number was made to be your first pick every time. Undies? Bikini? You choose.

Made from the same recycled material as our swimwear collection.
78% ECONYL® Recycled Polyamide / 22% Lycra® Xtra Life™
Eco-friendly and colourfast sublimation printing.
Laser cut, seamless finish.
Available in Cheeky Cut and Boy Cut.
Quick drying.
50+ UV Protection. 

 

REVERSIBLE.
MIX & MATCH.
Choose any top and bottom style, size or colour combo to create the perfect set for your personality and body type.
Available in Cheeky or Medium coverage. (All styles pictured in Cheeky Cut)
78% ECONYL® Recycled Polyamide / 22% Lycra® Xtra Life™
Eco-friendly and colourfast sublimation printing.
Quick drying.
50+ UV Protection.

Our muse and friend, Allison Weiss photographed in Belle Meade, Miami by Lisa Jackson.

DESIGNER NOTES: Highcut 90's influenced one piece, for classic simplicity.

 

DESIGNER NOTES: Wear it as a bandeau tied with a bow, around your neck as a halter or crisscrossed in front for extra style. 

 

DESIGNER NOTES: 70's nostalgia. 

 

 DESIGNER NOTES: Bestseller and collection staple for obvious reasons. Now available in medium coverage as per request. 

 

 DESIGNER NOTES: Itsie bitsie convertible bikini. How many ways can you wear it? Depends on how far the imagination can stretch. The bottoms also feature a drawstring back so you can adjust the coverage. Perfect for tanning.  

 

DESIGNER NOTES: Our fresh take on the classic triangle. For the bustier girls, over-the-shoulder straps to avoid neckaches. 

 

 DESIGNER NOTES: Pair this versatile halter with a flowing high waisted skirt for an eye-catching outfit that will flawlessly transition from day to night when you are enjoying your favourite beach town or jungle party.  

 

 DESIGNER NOTES: The perfect balance of style, coverage and support for the bustier ladies. You'll feel free to get active in this little number. 

 

DESIGN NOTES: It's called the 8th Wonder for a reason. This top is flattering on any shape or size. Supportive too. Without losing any sex appeal. These low-rise hip hugging boy shorts are our best selling bottom.  

 

DESIGNER NOTES: Featured on Vogue.com hailing the return of the 80s bathing suit. This high waisted bottom is modest yet head turning at once. For the top, we've added ties to the shoulders (not pictured) for customized support. And a little extra cuteness. Another customer favourite. 

Our brand new men's trunks are just as sustainable and ocean-friendly as our women's collection.

100% ECONYL® Recycled Polyamide. 
Slight stretch.
Slim tailored fit.
Mid-thigh.
13cm / 5" inseam.
Mesh lining.
Quick drying.
Eco-friendly and colourfast sublimation printing.

 

 

 

 

  

  

 

At AMARA, we are all about gratitude and appreciation. As special thanks for making my greatest dreams come true, we will add a cornerstone to the exterior of the boutique with each and every backer's name, to honour your contribution in bringing this project to life.

 

 

I'm Lisa Jackson, founder, designer and photographer of AMARA. In fact, I've been the only person on the team for much of our 4 years in business wearing all kinds of hats from customer service, web developer, production manager, sales rep to CEO. From sitting in factories applying beads to bikinis, to sitting in boardrooms above Manhattan negotiating investment deals... pretty much anything the company has needed, I learned on the job.

My second go at creating a brand, I started AMARA in 2013 with one simple product, a collaboration with photographer Robin Waters, coined Hotcakes. This was a really interesting time in the social media world with Instagram just starting to find it's footing, so with very little resources (three part-time jobs) and a pocket full of dreams, we were able to successfully turn a passion project into a business. Without having a clue what we were doing! We spent $39 on one yard of fabric printed with 6 different designs, took pictures, put them up for presale on our websites without knowing how we would manufacture and hoped for the best. Within the first few days of sharing our new product on Instagram, we were able to buy enough fabric for our first production run.

It hasn't been an easy journey by a long shot. I struggled with growing pains and making ends meet every step of the way and it is still an ongoing process. With blood, sweat and tears, eventually, Hotcakes were earning us a living and I got to taste the freedom of entrepreneurship. But I was creatively unsatisfied and there was a constant nagging in the back of my mind that I was destined for so much more. I knew I wanted to create a positive impact in this world and I had some big ideas for AMARA.

When I discovered our recycled fibre fabric, the mission became crystal clear. I stepped away from the Hotcakes project to focus on what I wanted AMARA to grow into. In 2015, I started developing my first reversible minimalist collections made from regenerated nylon and have spent the past 2 years focusing on growth and developing the brand ethos & aesthetic.

Fishing net recovered from our oceans by Healthy Seas.
Fishing net recovered from our oceans by Healthy Seas.

 

By this time I was living in Tulum and loving the small town tropical lifestyle. This move helped me find myself and my voice. I became fiercely independent and you could often find me hopping around to parties in town by myself. My confidence and identity were rock solid.

When I finally picked up a camera for the first time to shoot the Geo Campaign, I knew I was on to something. By some great miracle it turned out I was a natural behind the lens and photography became one of my favourite artistic platforms. The brand finally felt like a true expression of me.

Allison Weiss, featured in my very first attempt at photography for the GEO campaign. Shot at Casa Xixim. June 21, 2015.
Allison Weiss, featured in my very first attempt at photography for the GEO campaign. Shot at Casa Xixim. June 21, 2015.

 I hit the tradeshows and got picked up by some pretty epic retailers such as Westcoast staple Diane's Beachwear, e-commerce cool girl Nasty Gal, and the prettiest little boutique in Tulum at Posada Margarita, among many others. Things were looking up and I was feeling great about the direction of the label, but behind the perceived success, I was struggling financially. I was still manufacturing in NYC's Garment District, which was the best local manufacturing I could find, but there were a few problems. Mainly, I wasn't a local to NYC anymore, my assistant had just quit and with wholesale pricing coupled with expensive manufacturing, my profit margins were non-existent, no matter how many bikinis I sold.

Fortunately, by some twist of fate, I bumped into Margarita Mermaid at a wedding and she was willing to share some trade secrets. You see, she was living in NYC and manufacturing in Mexico. I had it all backwards! She connected me to an incredible local woman who was passionate about making swimwear and my ties to Tulum strengthened.

I had been travelling for work for most of 2016 and was missing my simple life badly. I knew I wanted to find a way to make paradise my permanent home and now this connection was solving more than a few problems. We had our first samples made by these incredibly talented local women and I couldn't believe the quality they were able to produce. It was official, I was moving production and I finally had a shot at creating the success I had been dreaming of.

AMARA Tulum, take one.
AMARA Tulum, take one.

The beginning of 2017 marked the opening of my first pop up shop on the beach road in Tulum. Excitement is an understatement. Finally getting to meet with my customers face-to-face and provide a unique experience that captivated tropical travellers from across the globe. These women I was meeting were awe inspiring. It was a confirmation that I was on the right path. I even made some great friends in the process. For 3 months, I was living the dream. And here I am, trying to make that dream a permanent one.

 

 

@AMARAtulum
@AMARAtulum

 

Risks and challenges

We plan on opening our shipping container boutique on February 1st, 2018, however, Tulum is notorious for construction delays. We will do everything in our power to ensure the boutique is open for business as quickly as possible and keep you updated every step of the way.

We have been manufacturing swimwear for over 5 years and have been working with our current sewing house in Mexico for over a year. All of our women's styles have been prototyped and size-corrected in advance of launching the campaign. We are comfortable and confident in our ability to produce these garments, therefore, we do not foresee any problems delivering our rewards on time. However, because our men's trunks are a new product, we are still working on the fit (we plan to be meticulous in the development of this product) and are working with a brand new fabric supplier. For these reasons, Men's trunks may ship slightly later than the Women's collection. We will do our absolute best to ship your rewards before the estimated delivery date.

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    DREAM LOVER.

    So much love for helping to make our dreams come true. As a token of our gratitude, receive a digital copy of our 2018 AMARA calendar. Featuring our muse Allison Weiss.
    Photographed by our designer, Lisa Jackson.

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    MANIFESTOR.

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    MUSE.

    Your beach style is set. Take home 3 mix & match styles from our Venture Collection and create over 50 different looks.

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    HIS AND HERS.

    You're both set and sustainably styled for the romantic getaway. 30% off retail price.

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    STAR POWER.

    Want to see what it feels like in front of the camera and be pampered like a star? Spend an intimate day making magic with Lisa in Tulum. Create memories to last a life time in Lisa's laid back, nostalgic, candid style photography. Keep 1 bikini from the shoot. Travel not included.

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    AMARA BABE.

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    BLUSHING BRIDE.

    Join our designer in creating the perfect bikinis for your wedding. 2 custom styles made just for you and your special day plus 10 styles from our Venture Collection for your bridal party. Perfect for the eco chic destination wedding.

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    BEHIND THE SCENES.

    Join Lisa and get behind the scenes access to an AMARA photo shoot in Tulum. Enjoy lunch with the crew. Take home a one-of-a-kind set of Polaroids from the shoot signed by the model and photographer. Plus your choice of bikini or one piece from the boutique. Travel not included.

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    • 2 nights accommodation.
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    ANGEL.

    As an AMARA angel, you'll not only receive a full wardrobe of swimwear, you'll be our honored guest in Tulum. Submerge in the AMARA lifestyle. Check out our flagship boutique for a shopping spree and fitting, spend a day with Lisa exploring her favourite places and get a personal insight into the magic behind the brand.

    Includes:
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    • Curated trip through Tulum with the designer.
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    • Roundtrip airfare within North America.
    • 4 nights accommodation.
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    HOTCAKE BABE. 36h kickoff deal.

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    FULL PACKAGE. 36h kickoff deal.

    Bikini Set or One Piece from our Venture Collection - 40% off retail price.

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