Amabrush October News
We want to inform you with this update what the current status of fulfillment looks like and how we proceed. We have done everything in our power to deliver a product that meets your and our expectations in time. Fulfillment has not gone as smoothly as we all would have liked and we know that it is frustrating for those of you still waiting for the shipment, and not to have a clear idea of when your Amabrush might arrive. On the one hand, we are happy to announce that some backers have already received their Amabrush units. On the other hand, we are not satisfied with the production ramp-up phase, as things (mainly quality assurance) are not going as well as expected and promised by our suppliers. Unfortunately, not everything is within our control and we are currently facing some obstacles regarding quick production ramp-up. We can assure you that we are working relentlessly to overcome this difficulties in accordance with our suppliers, and that we are on a good track right now. If you are interested in what happens behind the scenes in more detail, read below:
Production ramp-up to its limits should have happen very fast in a few weeks. During this phase, quality defects occurred sporadically regarding the mouthpieces. Especially the inner micro-channels often do not meet our requirements, as some of them get clogged during the complicated, multiphase, injection molding process. This does not allow us to increase production capacities as fast as planned, as we would have to throw away a lot of unused and defective mouthpieces. Instead of making use of all of our mold cavities, we are currently using just two of them, and activate the remaining ones step-by-step after quality-approval. Manufacturing such a novel and sophisticated item, like Amabrush and the mouthpieces, is not trivial. Since some weeks, we already engaged an additional supplier, who is also capable to handle this complicated process of silicone injection molding, and can co-produce those key items in order to push production and fulfillment to the initially expected and planned level.
Below you can see a picture of the Amabrush in all it’s glory. It is time to applaud you, our backers and early supporters, for making all these things happen! For further photos just scroll through our Instagram profile -> instagram.com/amabrush
Yes, we listen to you. We want deliveries to be fair for all, especially for our crowdfunding supporters and pre-orderers. For this reason, it is very important to us to supply people who have ordered earlier in accordance with the "First-Come-First-Serve" principle. With such an extensive dispatch it is essential to cooperate with partners such as warehouse service providers. However, they also have their own procedures and processes to keep distances short and costs low. As a consequence, this can lead to small shifts in the delivery order. Nevertheless, we take all possible steps to coordinate the delivery of parcels chronologically according to the time of the order.
The above mentioned production situation will also affect the start of deliveries to countries scheduled for October (USA, Japan, Canada, South Korea). To ensure a top-notch product without quality defects, we were forced to postpone the delivery date for these countries for some weeks to the beginning of December this year.
Backers who have already received their products, have currently received the basic set. All other add-ons (extra pods, refillable bottles, extra mouthpiece etc.) will be delivered later on with a dedicated delivery as promised. We will continue delivering the basic sets, until we are able to fulfill every item of your pledge within a single package.
Both apps are in the final phase, all functionalities are already fully integrated. The user interface will be adapted and small bugs need to be fixed before we launch it in the iOS App Store and Google Play store. Last but not least we want to state again that the backers, who have already received their device, can definitely use the Amabrush without the app. For example, if you want to switch the brushing mode, just click multiple times on the power button.
Final words: we know that we have not done a superb job of keeping you informed in detail. We're going to do better in future, promised. Stay tuned for our updates - and don't forget how far we all have come! Thank you for reading.
Your Amabrush Team.