About this project
Hello, we are Alt-Fest!
And with your help, we can make history together with the first ever crowd-funded and crowd-led Alternative festival.
What does this mean?
Well, let us tell you. We have a vision for the future of festivals. A future where the festival is created by the fans, for the fans, not for the benefit of promoters or even artists but for the fans. We ask you, the fan, to support the festival financially and then tell us how you want the festival to look. What bands do you want to see, what late night entertainment, what accommodation, what food and drink...? In return, we’ll simply book the things that YOU want.
Sounds amazing, how will that work?
We’ll give you an example. Several months before Christmas, we went out to our subscribers and our Facebook fans and we polled them about what they want to see at Alt-Fest and what issues they have with existing festivals. We then asked them to either donate to the festival or join our Dismembership club.It was so successful we managed to raise well over £10,000 and that money was used to book the top 30+ bands which were available, as polled by you our audience (with over 100 more waiting to be announced). The bands that you asked for and we booked are:
FANTASTIC, What else have we achieved so far?
The initial investment from the audience along with a significant amount of money we have invested personally and some investment from third party supporters has allowed us to book the location and site (more on this below) and employ an amazing team to work behind the scenes on merch design and website wonders. We have planned the festival layout, booked a production company to supply the festival infrastructure (staging, lighting, fencing, lockers etc), established an online presence (a fab website plus Facebook and Twitter), chosen our ticketing agent (clubtickets.com), linked up with ticketlogic.com to create state-of-the-art wristbands, planned e-teams, started designing merch and much more.
We are really proud of the work we have already done on Alt-Fest and the great thing about us being non-corporate is that we care! It’s not about making as much money as possible, or profits, but about our giving you the absolute best festival experience EVER!
BRILLIANT, tell me more about Alt-Fest:
Alt-Fest is an outdoor festival, run over 3 days on 15th-17th August 2014. Plus 5 days of camping (Thursday 14th-Tuesday 19th am) so you can make a holiday of it! Situated in the beautiful Northamptonshire countryside in the grounds of Boughton House near Kettering, with multiple stages and the capacity for up to 50,000 people.
Alt-Fest will boast fantastic transport links and is situated less than an hour from Birmingham and well under 90 minutes from London.
Alt-Fest will be the first truly major outdoor alternative festival ever held in the UK, as well as the international celebration of alternative culture, music, art and lifestyles.
Alt-Fest will have it all!
Music, art, shopping, kids entertainment, late night clubbing, luxurious camping, all sorts of wonderful food and drink including a fantastic selection of real ales… and it won’t be a rip off!
Festivals are expensive to put on, but we think that a lot of the corporate-owned and run festivals are fleecing their customers! We are different.
The bands already booked to appear have been great at showing their enthusiasm, support and belief in the future of Alt-Fest... with more joining us all the time...
The money we raise NOW from YOUR contributions will be used to book the next phase of the festival.
The industrial line-up is pretty much complete now but we need you to contribute now to help create the following parts of the festival:
- Booking the main-stage headliners YOU want.
- Adding even more attractions and activities to the festival.
- Making the facilities that you want even better (more toilet blocks than any other festival, more showers, changing areas etc)
Every single person who contributes to the festival will be asked what they think about how the festival should be built.
If like us, you enjoy some awesome goth, thunderous metal, pounding industrial or even something a little more eccentric, then you will have a fantastic time exploring the many stages and styles of Alt-Fest. If you are more of a purist, and tend to listen to one genre, you can come along with friends of different tastes and still all find something to excite you!
With your contributions, we can turn a small idea into a huge fire-breathing monster for all the alternative community to enjoy.
You give, you say .... we create Alt-Fest for you ..... and in return for your contribution, you will be entitled to a host of perks and rewards and gain INCREDIBLY LOW entry prices and many EXCLUSIVE items! Including an exclusive invitation to a Kickstarter party that will take place in the main arena with DJs and fun stuff going on just for the people that have contributed here and now.
As you can imagine, the size of these headliners we are able to book for you will depend directly on the money we raise NOW: the more of you there are, and the more that you contribute, the bigger and more of these 'name' acts there will be for all our enjoyment... put more in equals get more out!
In short, if you pledge money now, not only do you get your ‘reward’ but you also have the knowledge that without you, Alt-Fest could not have happened!
What will the festival be like?
Imagine combining the best Industrial, Goth, Steampunk and Metal festivals from around the globe and you have just the basics of Alt-Fest.
Alt-Fest isn't just about music, we'll have a full-size circus big top hosted by Circus of Horrors with performances by magicians, escapologists, dancers, high-flying trapeze, burlesque, sideshow stunts, black comedy…we’ll have family-friendly shows before 9pm, and the really deviant stuff after the watershed!
Alt-Fest and Kids:
The kids' area is all about fun and will have storytellers, crafting, trampolines, bouncy castles, entertainers, face-painting - and on a more practical note, kid-sized toilets. It’ll keep the little ones VERY happy.
Clubbing at Alt-Fest:
For the grown-ups, you can party all through the night with some very well known clubs including: Club AntiChrist, Slimelight, Reptile, Analogue Trash, Nocturnal Emissions, Dead of Night and more...
Shopping at Alt-Fest:
We are working with the organisers of London Fetish Fair, the Alternative Bring-and-Buy Sale and many others to bring you the best shopping area seen at any festival. We intend to book the stalls ourselves, instead of outsourcing the job to a corporate company, so we can have the ‘little guys’ as well as the big brands selling their wares. Expect to see clothing, makeup, accessories, music, housewares, wigs, and all sorts of other interesting bits for sale.
We know that a large portion of the ‘Alternative’ world are into some aspect of the fetish or BDSM world, we will cater for them with a specific area that is totally enclosed and 100%, 18+ only entrance. In here we will have dungeon equipment, demos and performances, and stalls selling 18+ wares. And a changing area with lockers of course!
Art will also play a big part at Alt-Fest with installations, galleries and sculptures. Come and look, buy or join in!
As a final incentive to jump in early, we are honoured to be supporting the Sophie Lancaster Foundation, a charity that focuses on creating respect for and understanding of subcultures in our communities. After we reach 100% of our target, 5% of everything over target will be donated to S.O.P.H.I.E. There will also be a S.O.P.H.I.E. stall at Alt-Fest, and more fundraising too.
If I haven't made it clear, we are really excited about Alt-Fest... I hope you will join our cause, get on board and spread the word. This is the future! Don’t sit on the fence, we need your support NOW.
Together, we are Alt-Fest.
WE love YOU!
Risks and challenges
Our biggest risk or challenge to overcome is to get the scene to fully embrace and get behind Alt-Fest. There really is power in numbers, so don't sit on the fence, contribute now and also save on your entry price by over 60%.
Our major first obstacles were locating a site and ensuring the best licenses were in place. Not only have we secured/booked an amazing site in Boughton House but we have one of (if not the) best license ever in place or seen at any UK festival. This means our bars stay open late, the music and clubbing goes on even later....
We have an amazing infrastructure and festival-experienced team behind the scenes at Alt-Fest, with our project management team (Full Fat 360) having run their own festivals and project-managed many others. The biggest challenge remaining is raising enough funding from this Kickstarter and early ticket sales to ensure we have the biggest and most amazing line-ups ever!
So that in mind, support and contribute now to Alt-Fest and just watch those line-ups and attractions grow!Learn about accountability on Kickstarter
Support this project
- (30 days)