Alpine Hammock to Launch at Outdoor Retailer
The Alpine Hammock Team is makin’ moves! In August, we’ll be attending the world’s largest outdoor industry tradeshow called Outdoor Retailer. It’s a four-day tradeshow that is only open to buyers and sellers in the outdoor industry, aka these are the folks who make things happen. Attendees from last year include big names like REI, Patagonia, Eastern Mountain Sports (New England), Marmot, Black Diamond and hundreds of other companies. The timing of this event will coincide with our official product launch so this is our chance network with dozens of outdoor retailers and kick things off strong.
Alpine Hammock will be participating in the Open Air Demo Day, a showcase of all the new gear coming out for 2014. We’ll be among the tent section with a 12' x 15' plot of land to showcase our stuff. We’re bringing two Alpine Hammocks, one we’ll set up in a hammock stand and the other we’ll lay on the ground next to it as a bivy sack. Buyers and sellers alike will be able to come try it out and ask us questions. Also, our new prototypes look awesome so we're excited to show them off:
So $1500 later plus a plane ticket and a hotel room we’re heading to Salt Lake City!
Other noteworthy news is that our cofounder Mike got selected to give a seminar talk on crowdfunding in the outdoor industry. Here’s the brief writeup of the talk:
Using Crowdfunding to Accelerate Innovation in the Outdoor Industry
“In 2011, over $1.5 Billion Dollars were raised through crowdfunding to support artists, musicians, fashion designers, and inventors. However, outdoor products lagged behind in this global trend of peer-to-peer research and development. In this presentation you’ll hear about successful individuals and companies alike who have used crowdfunding to bring innovative products into the outdoor marketplace. You’ll learn how to effectively (and not effectively) launch a campaign, how to set up attractive reward structures, how to attract media attention and ultimately how to successfully reach your fundraising goals.”
For a few awesome crowdfunded outdoor products check out the coolest sleeping pad we've ever seen called the Windcatcher, the most B.A. theft-resistant bike light ever from Gotham Bicycle Defense Industries, and a video documentary of the first African American Ascent of Denali.
This is an incredible opportunity for us because it will be the first ever crowdfunding talk at Outdoor Retailer so it is likely to attract a lot of attention. We’ll have a captive audience for a full 60 minutes who are all there to learn about crowdfunding in the outdoor industry. Awesome.
Thanks again to everyone who believed in our Kickstarter campaign. Without your help we wouldn’t have had the cash to make prototypes, start our first production run, and pay for a trip to Outdoor Retailer. Your support has made all of the difference. Thank you!
Quick Update on Manufacturing
We are currently in negotiations with a well-known tent manufacturer to make our first 100 Alpine Hammocks. If things go as planned we’ll be starting manufacturing in June. We will post another update as soon as the details are finalized.
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Alpine Shout-out: You'll get a HUGE thanks from us via Facebook, Twitter, and Email. We really appreciate your help, every dollar counts!Estimated delivery:
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Alpine Supporter: You'll get the above shout-out as well as a Postcard with a picture of us on an adventure using the Alpine Hammock. You're pledge is really helping us to have fun and hang safe in the backcountry.Estimated delivery:
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Alpine Enthusiast: You'll get the above plus a vacuum insulated bottle with our logo on it. We never leave home without a mug of tea so have fun with your first ever piece of Alpine Hammock swag. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Performer: You'll be sporting our Performance Tech T-Shirt (read: synthetic and moisture wicking) with our new logo. Wear it around town or in the mountains, either way it'll keep you dry. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Explorer: You'll get the above plus a Performance Tech T-Shirt with our logo. We wouldn't wear cotton while exploring the outdoors so neither should you. Be the first to rep the Alpine Hammock on your back and wear it proudly. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Lead User: You'll receive the Production-Ready Version Alpine Hammock and be among the first in the world to use one in the backcountry. This reward does not include the bottle or the shirt, just the shelter itself. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Lead User Plus: You'll receive the Production Version Alpine Hammock and as a plus you'll also receive the bottle and the shirt. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpha Gear Tester: You'll receive our alpha prototype meant for gear testing meaning you'll guaranteed to be the first to get an Alpine Hammock. We want your feedback so our production version can be even better with your input. When you complete our gear review form, we'll then send you the Production Alpine Hammock when it's ready to go and you can keep the Alpha Prototype as well. The bottle and shirt are not included. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Guide: You'll receive 2 Production Version Alpine Hammocks, 2 bottles, and 2 shirts. You're a backcountry leader who frequently takes people with you on trips. Enjoy the additional Alpine Hammock and take a friend with you. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Extremist: You'll receive 4 Production Version Alpine Hammocks along with 2 bottles, and 2 shirts. But wait, that's not all, we'll also take you on a 2-day guided trip anywhere in New England. (Add $15 for international shipping outside the U.S.)Estimated delivery:
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Alpine Angel: You'll receive 10 Production Version Alpine Hammocks so you can be the first to stock up (and/or sell) the Alpine Hammock. We'll also throw in a bottle and a shirt so you can rep our gear in the outdoors. (Add $15 per Alpine Hammock for international shipping outside the U.S.)Estimated delivery:
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Alpine God: You are truly a legend in our eyes and we'll be forever grateful for your support. We'll send you 2 Production Version Alpine Hammocks with your name or favorite phrase embroidered on the rainfly. We'll also include 2 bottles, 2 shirts, and a 2-day Guided Trip in New England. If there's anything else we can do to improve your Alpine Hammock experience please let us know and we can likely work something out.Estimated delivery:
- (30 days)