Alpine Hammock to Launch at Outdoor Retailer
The Alpine Hammock Team is makin’ moves! In August, we’ll be attending the world’s largest outdoor industry tradeshow called Outdoor Retailer. It’s a four-day tradeshow that is only open to buyers and sellers in the outdoor industry, aka these are the folks who make things happen. Attendees from last year include big names like REI, Patagonia, Eastern Mountain Sports (New England), Marmot, Black Diamond and hundreds of other companies. The timing of this event will coincide with our official product launch so this is our chance network with dozens of outdoor retailers and kick things off strong.
Alpine Hammock will be participating in the Open Air Demo Day, a showcase of all the new gear coming out for 2014. We’ll be among the tent section with a 12' x 15' plot of land to showcase our stuff. We’re bringing two Alpine Hammocks, one we’ll set up in a hammock stand and the other we’ll lay on the ground next to it as a bivy sack. Buyers and sellers alike will be able to come try it out and ask us questions. Also, our new prototypes look awesome so we're excited to show them off:
So $1500 later plus a plane ticket and a hotel room we’re heading to Salt Lake City!
Other noteworthy news is that our cofounder Mike got selected to give a seminar talk on crowdfunding in the outdoor industry. Here’s the brief writeup of the talk:
Using Crowdfunding to Accelerate Innovation in the Outdoor Industry
“In 2011, over $1.5 Billion Dollars were raised through crowdfunding to support artists, musicians, fashion designers, and inventors. However, outdoor products lagged behind in this global trend of peer-to-peer research and development. In this presentation you’ll hear about successful individuals and companies alike who have used crowdfunding to bring innovative products into the outdoor marketplace. You’ll learn how to effectively (and not effectively) launch a campaign, how to set up attractive reward structures, how to attract media attention and ultimately how to successfully reach your fundraising goals.”
For a few awesome crowdfunded outdoor products check out the coolest sleeping pad we've ever seen called the Windcatcher, the most B.A. theft-resistant bike light ever from Gotham Bicycle Defense Industries, and a video documentary of the first African American Ascent of Denali.
This is an incredible opportunity for us because it will be the first ever crowdfunding talk at Outdoor Retailer so it is likely to attract a lot of attention. We’ll have a captive audience for a full 60 minutes who are all there to learn about crowdfunding in the outdoor industry. Awesome.
Thanks again to everyone who believed in our Kickstarter campaign. Without your help we wouldn’t have had the cash to make prototypes, start our first production run, and pay for a trip to Outdoor Retailer. Your support has made all of the difference. Thank you!
Quick Update on Manufacturing
We are currently in negotiations with a well-known tent manufacturer to make our first 100 Alpine Hammocks. If things go as planned we’ll be starting manufacturing in June. We will post another update as soon as the details are finalized.