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Alpha is the world's first strapless, continuous heart rate watch that is ECG accurate, on the WRIST at run speeds up to 20 kph!
1,366 backers pledged $321,314 to help bring this project to life.
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$321,314

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  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    FRIENDS of ALPHA:
    Our heart felt thanks for your generosity. To show our appreciation we will send you monthly tips on training, fitness, heart rate monitoring, health and more!

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    34 backers
    $

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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    ALPHA ATHLETIC APPAREL: Your choice of either "I'M AN ALPHA FEMALE" or "I'M AN ALPHA MALE" work out shirt. Show the world your commitment to ABSOLUTE AWESOMENESS! Become part of the "A" Team - TEAM ALPHA! Free shipping to USA and Canada. ($15.00 for International Shipping). See "About this project" for visual.

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    4 backers
    $

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  3. Select this reward

    Pledge US$ 99 or more About US$ 99

    CERTIFIED TRAINERS AND FITNESS INSTRUCTORS. Be the first at your gym to have the latest and greatest in fitness technology -- and at a huge discount! ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada ($30 for international shipping).

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    103 backers
    $

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  4. Select this reward

    Pledge US$ 169 or more About US$ 169

    BACKER: ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada ($30 for international shipping).

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    Limited 187 backers
    $

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  5. Select this reward

    Pledge US$ 199 or more About US$ 199

    MAP MY RUN “GOLD” COMBO: ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+ packaged with a one-year Gold Membership to MapMyRUN.com to track your activity on your Smart Phone and receive maps, training plans and exclusive offers. This watch will have an MSRP of $249.00 and the MMR Membership is a value of $99.96 ($30 for international shipping).

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    Limited 15 backers
    $

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  6. Select this reward

    Pledge US$ 280 or more About US$ 280

    EARLY BIRD BRONZE "HIS AND A GIFT FOR HER" PACK: TWO (2) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. Each watch Includes a one year Bronze membership to MapMyRUN to track your activity on your Smart Phone and receive maps, training plans and exclusive offers. This heart rate watch will have an MSRP of $249.00 and the MMR membership is a value of $29.99. Free shipping to USA and Canada ($30 for International Shipping). ALSO included - the incredible cool and powerful "I'M AN ALPHA FEMALE" T-shirt...which kind of says it all, right?

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    Limited 63 backers
    $

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  7. Select this reward

    Pledge US$ 280 or more About US$ 280

    EARLY BIRD BRONZE DUO AND A GIFT FOR HIM PACK: TWO (2) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. Each watch Includes a one year Bronze membership to MapMyRUN to track your activity on your Smart Phone and receive maps, training plans and exclusive offers. This heart rate watch will have an MSRP of $249.00 and the MMR membership is a value of $29.99. Free shipping to USA and Canada ($30 for International Shipping). ALSO included - the incredible cool and powerful "I'M AN ALPHA MALE" T-shirt...Let him know he's your Super Hero!

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    Estimated delivery
    Limited 43 backers
    $

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  8. Select this reward

    Pledge US$ 320 or more About US$ 320

    BACKER DUO: TWO (2) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada ($30 for international shipping).

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    Estimated delivery
    2 backers
    $

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  9. Select this reward

    Pledge US$ 450 or more About US$ 450

    TRAINER BACKER: THREE (3) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada (Shipping not incl. for International customers).

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    8 backers
    $

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  10. Select this reward

    Pledge US$ 500 or more About US$ 500

    I'M AN ALPHA STAR: ONE (1) Alpha in choice of black and dark grey with arctic white trim or voter's choice with either Bluetooth 4.0 or Ant+. One (1) "I'M AN ALPHA F/M" T-shirt. Submit your picture and story and we will print it on our first run of ALPHA packaging at retail. Shipping to US/Canada and International included.

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    0 backers
    $

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  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    SEVENTH HEAVEN: Seven (7) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. These watches will have an MSRP of $249.00 each. Free shipping to USA and Canada (Shipping not incl. for International customers).

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    Limited 10 backers
    $

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  12. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    BIG TEAM BACKER: FORTY (40) Alpha (black and dark grey with arctic white trim) with either Bluetooth 4.0 or Ant+. These watches will have an MSRP of $249.00 each. Free shipping to USA and Canada (Shipping not incl. for International customers).

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    Limited 5 backers
    $

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  13. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    SUPER DISTRIBUTOR BACKER: ONE HUNDRED (100) Alpha (black and dark grey with arctic white trim) with either Bluetooth 4.0 or Ant+. These watches will have an MSRP of $249.00 each. Free shipping to USA and Canada (Shipping not incl. for International customers).

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    Limited 6 backers
    $

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  14. Reward no longer available

    Pledge US$ 99 or more About US$ 99

    YOU'VE GOT HEART AND GUTS! Help us get started and be one of the first to get ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada ($30 for international shipping)

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    Estimated delivery
    Reward no longer available 99 backers
    $

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  15. Reward no longer available

    Pledge US$ 149 or more About US$ 149

    EARLY BIRD:
    ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada ($30 for international shipping)

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    Estimated delivery
    Reward no longer available 97 backers
    $

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  16. Reward no longer available

    Pledge US$ 149 or more About US$ 149

    EARLY BIRD BRONZE: ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. Includes a one year Bronze membership to MapMyRUN to track your activity on your Smart Phone and receive maps, training plans and exclusive offers. This heart rate watch will have an MSRP of $249.00 and the MMR membership is a value of $29.99. Free shipping to USA and Canada (international shipping not included).

    Less
    Estimated delivery
    Reward no longer available 450 backers
    $

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  17. Reward no longer available

    Pledge US$ 179 or more About US$ 179

    INTERNATIONAL EARLY BIRD BRONZE: ONE (1) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. Includes a one year Bronze membership to MapMyRUN to track your activity on your Smart Phone and receive maps, training plans and exclusive offers. This heart rate watch will have an MSRP of $249.00 and the MMR membership is a value of $29.99. International shipping included (choose the $149 pledge level for US and Canada).

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    Estimated delivery
    Reward no longer available 150 backers
    $

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  18. Reward no longer available

    Pledge US$ 280 or more About US$ 280

    EARLY BIRD BACKER DUO: TWO (2) Alpha (black and dark grey with arctic white trim) and either Bluetooth 4.0 or Ant+. This heart rate watch will have an MSRP of $249.00. Free shipping to USA and Canada ($30 for international shipping)

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    Estimated delivery
    Reward no longer available 79 backers
    $

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  19. Reward no longer available

    Pledge US$ 375 or more About US$ 375

    DEVELOPER @ HEART KIT: TWO (2) Alpha (black and dark grey with arctic white trim). One watch will have Bluetooth 4.0 and the other will have ANT+. ONE (1) Wahoo ANT+ Dongle. Tutorial series on writing to the ANT+ and BT4.0 HR Profiles for iOS and Android. Early notification of new ALPHA feature sets. Priority sequence for technical assistance. Early delivery of ALPHA. Free shipping to USA and Canada. (Add $30 for international shipping).

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    Reward no longer available 3 backers
    $

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Funding period

- (44 days)