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Alphabet Rockers is an award-winning family music group that wants to take their interactive, high-energy shows to the next level—TV!
Alphabet Rockers is an award-winning family music group that wants to take their interactive, high-energy shows to the next level—TV!
Alphabet Rockers is an award-winning family music group that wants to take their interactive, high-energy shows to the next level—TV!
387 backers pledged $33,597 to help bring this project to life.

About this project

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Alphabet Rockers Make a TV Show Pilot: Family Hip Hop!

$33,597

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Alphabet Rockers entertains families with nostalgic beats and kid-friendly, educational messages. It's a combination that gets even non-parents into it—hip hop... for kids!

It has always been our goal to create high-quality, hip hop musical entertainment for families that enrich learning and connection. We rap about shapes. We beatbox letters. We do the robot while singing about nutrition. We go into schools, community centers, and even teacher conferences - and get everyone age two to a million-and-two moving, laughing, singing and learning together. It's unbelievably fun - and we love what we do! Yet still, at every show and engagement, someone would say... "I can see you on TV."

We agreed. We knew our concept would work great in video. So in 2011 we started writing concepts for a TV and web series, and showcased our style and personality in the music video, "Shape Rap." 

Shape Rap was just the beginning. Over the next year we wrote more songs, stories, concepts and material, and performed them in every kind of venue and tour you could imagine, from libraries to festivals to companies like Yahoo! and Eventbrite.

Shows cannot always reach every family and community, and many schools cannot afford a school assembly. We realized we needed to take Alphabet Rockers to TV and web videos, and bring our educational entertainment model for children age 2-7 into every home. But we were stuck on funding - we would need broad support from our educational, family and hip hop communities around the country and world to make it come to life.

Why we are kickin' it with kickstarter: TV.

We want to compile the things we love into a show: hip hop, movement, beatboxing, singing, friendship and learning

When funded, we will produce a DVD and web series featuring music videos, skits and storylines with positive messages, with literacy, math and learning that will get every child ready to be successful in school. We will produce interactive how-to videos for families and teachers that you can watch with the kids, learning our hip hop dance moves and having a workout and fitness challenge while you learn. We will feature beatboxing, hip hop style and expression, and our authentic characters that reflect the diverse experience of family we share as a community today. At the end of production, we will produce a high-quality DVD and web series that allows TV studios to see how we are comparable to our friends at Yo Gabba Gabba and Choo Choo Soul.

Who are the Alphabet Rockers?

On the CDs and website, you'll meet the performers, Kaitlin McGaw, Tommy Shepherd, and Stefanie Liang. Kaitlin started the Alphabet Rockers after graduating from Harvard and moving to San Francisco and working at a music school. Inspired by writing educational hip hop songs, she recruited childhood friend Stefanie for her amazing beatboxing and gorgeous voice, and together they scouted Bay Area beatbox legend Tommy to create the performance group.  

Behind the scenes, they work with Educational Advisor Maria Freda, who sculpts the stories, lyrics and activities to be developmentally appropriate and accessible for multiple learning abilities. Together, this rockstar team has accomplished great things—all without the support of a record label. These include:

  • Parents' Choice Awards for 2012 releases Go! and Back to School: The Remix.
  • Features in KQED EdSpace, Entertainment Weekly, TimeOut Kids NY, San Francisco Chronicle Boston Globe
  • Teacher trainers for pre-K to 1st grade teachers on integrating movement, music and hip hop into curriculum
  • Recipient of Eventbrite Performing Arts Grant, offering first ever Family Hip Hop Music Festival on June 16 in Oakland
  • Creators of the Alphabet Rockers iPhone app [SAY WHAT?!] with scaffolded learning of coins and shapes.
  • Created a Bullying Prevention Show, Nutrition Show, and various Hip Hop Music Classes

And, like we said - this is FUN. We love what we do. While producing all of these great products, we worked steadily for six months with a theatrical director and choreographer to sculpt the high-quality, high-energy entertainment that we feel families deserve to see in our TV show. Now... we are ready for "action!"

But wait - there's more!

That's right. It's time to talk perks. We want to share the #alphabetrockers love with you far and wide for your support of our dream! Check out all of the perks listed to the right, and know that there are a few hidden high-5's amongst the list:

  • Any backer will get a tweet thank you from @alphabetrockers
  • $5 - Virtual High 5 
  • $25+ get hip hop coloring pages
  • $50+ get above plus Facebook shout-outs + Go! & Back to School CDs
  • $75+ get above plus DVD upon completion
  • $150+ get above plus photo thank you 
  • $250+ get above plus video greeting thank you
  • $750+ get above plus credit in DVD
  • $1000+ become rockers family 4-eva

P.S. Our stretch goal is $40,000. This will secure funding to record the next album! 

You're a part of the Alphabet Rockers Family now!
You're a part of the Alphabet Rockers Family now!

Risks and challenges

Over the last five years, we've written and performed musical ideas that became the foundation for our TV show concept. We even pitched our concept to a major network. The risk of the "TV Show" goal is that we may not get a placement with a major studio in our first year of web series production. However, this is a risk we are proud to take! Together with your help, we will create high-quality, fun, engaging family TV content and make it both available on DVD and as a web series - so our goal to bring Alphabet Rockers to every home will still be feasible.

Another challenge is the timing with productions. We want to work with the best producers and editors for our content, and we will not be able to book them until funding is complete. Therefore, while we will have some immediate videos in production, others may take a few months to book, produce and edit.

All of the rewards will be fulfilled upon completion of funding. We know many people may want to schedule our beatboxing lessons, shows, and school performances- we will fulfill these in June, August, and throughout the fall as fits your schedules.

We truly believe in our vision and in the power of community to make it come to life.

Thank you for being a part of it!

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  1. Select this reward

    Pledge $5 or more About $5

    HIGH 5!: Receive a free song from Alphabet Rockers and a virtual high-5 to thank you!

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    Pledge $25 or more About $25

    ROCKER PACK:
    MP3 downloads of Award-winning albums (Go! & Back to School: The Remix), the Alphabet Rockers iPhone App, and downloads of Hip Hop Coloring Pages - guaranteed to rock your carpool or kitchen dance party.

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    Pledge $50 or more About $50

    HIP HOP STARTER KIT:
    Make beats and graffiti art as a family! Includes: CDs (Go! & Back to School), Alphabet Rockers Kazoo and Shaker, "Graffiti Wall" cool print-out to tag your names, Hip Hop Coloring Pages, Tattoos, DIY Instrument Kit.

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    Pledge $75 or more About $75

    DANCE PARTY KIT FOR THE B-BOY/B-GIRL:
    Your little one loves to dance - and so do you. Time to do it in hip-hop style! Be the first ones to receive the DVD for Alphabet Rockers upon release! In June, receive: Alphabet Rockers black T-shirt with metallic gold logo for kid or adult, Award-winning CDs (Go! & Back to School), Alphabet Rockers Kazoo, Bandana Bracelet Kit, Hip Hop Coloring Pages, & Tattoos

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    Pledge $75 or more About $75

    ROCKER RINGTONE: We will create a custom ringtone for your phone, incorporating your child's name into a fresh melody and beatbox!
    Includes MP3 Album Downloads of Alphabet Rockers album, and DVD [upon release].

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    Pledge $100 or more About $100

    ROCKSTAR IN TRAINING: DRESS & DANCE LIKE A ROCKER - AND GET ON THE CD!:
    Your little one loves to dance - and so do you. Ready to take it up a notch? Here's what's in store:
    • Alphabet Rockers DVD [upon release]
    • CDs (Go! & Back to School)
    • Alphabet Rockers black/gold t-shirt (adult or child)
    • Pair of Shwings® wings for your sneakers
    • Make-your-own-letter-necklace Kit
    • Rockstar bandana bracelet Kit
    • Alphabet Rockers Tattoos
    & finally - take a picture, rockstar, and email us!
    • We will make a digital Go! CD cover featuring your rockstar!

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    Pledge $150 or more About $150

    SCHOOL IS IN! FAN PACK FOR YOUR FAVE TEACHER:
    Give an awesome end-of-school gift to your local school or teacher. Includes the DVD for Alphabet Rockers upon release, and in June, a package with: Alphabet Rockers black/gold t-shirt for adult, Award-winning CDs (Go! & Back to School), Alphabet Rockers Letter Necklace Kit for 25 kids, Classroom curriculum guide, and Alphabet Rockers Letter chart

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    Pledge $150 or more About $150

    BEATBOXING 101 WITH TOMMY:
    Get serious about beats with T! In addition to the DVD, CDs, and Hip Hop Coloring Pages, you will get a 30 minute beatboxing lesson from the legend himself. Available on Skype, Facetime, or Google Hangouts, and appropriate for age 3-83. Fun present for adults and/or kids!

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    Pledge $200 or more About $200

    VIP FOR FAMILY HIP HOP MUSIC FESTIVAL, JUNE 16: Alphabet Rockers invites you as our personal guests! Includes 10 tickets for you and friends ($100 value), plus DVD, CDs, VIP Seating, Bubbles, and a visit from the Rockers to your family at the show. Held June 16, 2013, New Parish.

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    Pledge $300 or more About $300

    RHYME THIS TIME: We will write and record a rhyme for your little emcee! Send us your child's name and a few of their favorite things and get a cool rhyme in return. Includes DVD, CDs, Kazoo + Shaker, and Digital Coloring Pages

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    Pledge $400 or more About $400

    ROCKSTAR PLAYGROUP! Music Class/Art+Games with Kaitlin or Stefanie. Alphabet Rockers will come to your next playgroup to teach the foundations of hip hop music or play artistic games with kids age 2-8. A great present to celebrate the end of the school year & summer! Includes DVD, CDs, Kazoos + Shakers for host family, and coloring pages or DIY crafts for art party. Local to Bay Area only, or Boston/NYC based on talent availability.

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    Pledge $500 or more About $500

    SAY WHAT?! YOUR OWN SONG: Alphabet Rockers will write and record a song for you with beatboxing and vocals on any theme you choose! We can write a family anthem, school theme song, or something else you want to hear in our style of hip hop. Includes DVD, CDs, kazoos + shakers, T-shirt and digital coloring pages.

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    Pledge $750 or more About $750

    KICKBACK: MUSIC CLASSES FOR SCHOOLS IN NEED: Many elementary and preschools cannot afford music classes. Even just 1 class engages children in learning in the Alphabet Rockers way. This kickstarter "kickback" donates a month of music classes to a school, headstart, or preschool in need of music. We will find the school locally and deliver two classes (back to back), donate the DVD, CDs, and 30 shakers for the kids to play when we are gone, and offer our Backer a Credit on our DVD. Note: this is deliverable throughout the fall.

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    Pledge $1,000 or more About $1,000

    HOUSE PARTY WITH ALPHABET ROCKERS [CA]! Alphabet Rockers will bring the party and to your family gathering. Includes 45 minute performance, interactive games and art activities, and CDs, DVDs, kazoos + shakers, T-shirts, and coloring pages for the hosts. Local to Bay Area – Los Angeles. Travel/lodging not included. You will also be credited in DVD!

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    Pledge $1,000 or more About $1,000

    KICKBACK: SCHOOL HOUSE ROCK - YOU FUND A SCHOOL SHOW [BAY AREA]. Alphabet Rockers will donate a performance to a local elementary school who has requested our school assembly but could not afford the fees. Includes 45 minute performance, CDs + DVDs, kazoos + shakers, and a T-shirt for the hosts, and curriculum guides and CDs/DVD for the school.

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    Pledge $2,500 or more About $2,500

    HOUSE PARTY WITH ALPHABET ROCKERS [ANYWHERE]! Alphabet Rockers will bring the party and to your family gathering and community. Includes 45 minute performance, interactive games and art activities, and CDs, DVDs, kazoos + shakers, T-shirts, and coloring pages for the hosts. Travel/lodging not included. You will also be credited in DVD!

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    Pledge $2,500 or more About $2,500

    KICKBACK: SCHOOL HOUSE ROCK - YOU FUND A SCHOOL SHOW [ANYWHERE]. Alphabet Rockers will donate a performance to an elementary school of your choice - or from fans suggestions - of schools in need who cannot afford the fees for an assembly. Includes 45 minute performance, CDs + DVDs, kazoos + shakers, and a T-shirt for the hosts, and curriculum guides and CDs/DVD for the school. Travel/lodging not included. You will also be credited in DVD!

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    Pledge $5,000 or more About $5,000

    EXECUTIVE PRODUCER CREDIT:
    Join the ranks of Jay Z or Diddy, but in our world! You can be an official Executive Producer of the Alphabet Rockers DVD and 2013-14 web series. Your name will be credited and featured on all of the videos, and you will be invited to participate in our production meetings to hear the complete behind-the-scenes plans for the Rockers. In addition, you will receive a complete line of the Alphabet Rockers merchandise and resources, and we will personally teach you each of the Alphabet Rockers handshakes.

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Funding period

- (30 days)