Why the name Alosta?
In the late 1800's there was a small town located in the Eastern San Gabriel Valley called Alosta. Alosta was founded by a U.S. Marshall by the name of George E. Gard. Unlike many of the neighboring towns at the time, which were very much dry and did not allow alcohol to be bought or sold within town limits, Gard’s town of Alosta had no problems at all with alcohol. Alosta had a well-stocked bar in its hotel, a dance hall and a saloon. Eventually, the lack of permanent settlers and sense of community caused the town of Alosta to disappear, and eventually be enveloped by neighboring towns.
For decades, Alosta was recognized in the city of Glendora as one of the main streets that ran from one end of town, to the other, as part of the portion of historic U.S. Route 66. In the late 1990's, the name Alosta was dropped completely, and the street took on the Route 66 name.
We feel it is time for a revival (of sorts) for Alosta. Which is why we have set out on this venture to bring local, craft brewed beer to the region once known for it's laid back atmosphere. What better way to bring locally crafted beer to the community, than to honor the legacy of the regions long forgotten neighbor?
We are seeking $20,000.00 to help get this brewery off the ground. The money raised in this campaign will go towards:
~ Zoning and licensing fees
~ Legal Fee's
~ Construction (Plumbing and Electrical) Costs
$20,000.00 is just the very beginning. If we are fortunate enough to raise additional funds, those would all be used for additional equipment, which will provide more beer choices for everyone to enjoy!!
We are very excited about this venture. The eastern San Gabriel valley has been a barren wasteland when it comes to quality, locally brewed beers.
What's with the Water Tower in the Logo?
The town of Alosta was originally formed out of the Alosta Land and Water Co. We felt a water tower in our logo is a good way to preserve the legacy that George Gard started back in 1887.
We are avid homebrewers that have been brewing (collectively) for over 30 years. Over the last decade our homebrews have won numerous awards at various local, regional, and national competitions. In 2010, founders of Alosta Brewing Co. were instrumental in getting their local homebrew club invited out to do homebrewing demonstrations during the run of the Los Angeles County Fair, and have been subsequently invited back each year.
Awards our Beers have Won
Over the past few years the Brewers at Alosta Brewing Co. have entered their beers in various competitions throughout So. Cal and the U.S., such as The American Homebrewers Annual Homebrew competition, the SoCal Homebrew Championships, Mayfaire, and the Los Angeles County Fair. Together, our brewers have won the following:
3 - Best of Show Awards
22 - 1st Place Awards
37 - 2nd Place Awards
20 - 3rd Place Awards
To date we have committed over $100,000 of our own money to this project because we are that confident in it. We are seeking additional funding to help increase the overall success of Alosta Brewing Co. and help us open our doors by our projected target of mid 2013. With your help, we can bring our beers to the region.
As you can see in the picture above, we have chosen a stand-alone building which gives us plenty of room currently, and plenty of room for expansion in the future.
This building affords us the opportunity to host many special events, not only for Alosta Brewing Co. but for many local charitable organizations. Our goal is to be as community oriented as possible.
Risks and challenges
As with any brewery, there is the possibility of some setbacks. However, thanks to the California state legislature unanimously passing AB1014 in 2011 the ability to operate a tasting room at a brewery has become less cost prohibitive. Barring any construction delays, this project is a GO!! With an anticipated opening date of Mid 2013Learn about accountability on Kickstarter
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