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$2,090 pledged of $25,000 goal
backers
By All Things Fashion DC
$2,090 pledged of $25,000 goal
backers

About this project

In August 2011, All Things Fashion DC (ATFDC) was created as an online resource dedicated to navigating the Washington, DC fashion scene. Over the past several years,  the city has evolved into a robust and dynamic hub of creativity, style, and culture becoming increasingly important for there to be a tool for fashion industry professionals, entrepreneurs, and retailers to engage with each other, seek out market opportunities, and build the fashion identity in the District.

Almost four years later, ATFDC has grown into this role and will be relaunching as a business and marketing resource dedicated to the promotion of fashion and fashion related businesses in DC. Fashion as you know is a multi-billion dollar industry that contributes substantially to any city's creative economy, sales revenue, and workforce.

With the success of this kickstarter campaign, we will be able to provide the dc fashion community with:

  • The Fashion Source - the District's only comprehensive and searchable digital and print listing of the who, where, & what for fashion in DC. Spanning 3 states, 30 neighborhoods, 35 features, & 1000+ fashion and fashion related businesses. (First run is a 1000 copies and book is 120+ pages each)
  • The Fashion Classifieds - the city's only wide ranging database of dc area based fashion industry related jobs.
  • The Fashion Wire - a newsfeed of the latest and greatest industry stories

Your support in our relaunch of All Things Fashion DC and the introduction of The Fashion Source is invaluable to not only uniting a community and building a tangible collection of business and marketing tools for DC,  but it is also crucial to our ongoing success.

Thank you so much for your support!

Risks and challenges

Key Challenges & How Funding Will Mitigate

Relaunching new website on schedule - if there are any delays from our developers or with the database rollout, that will impact when the site goes live. The funding from this kickstarter will allow us to be able to afford any additional development and design work needed.

Setbacks with the printing - given that our first run of The Fashion Source is a 1000 copies and over 75 pages per, if there are any stalls in the fulfillment of the order by the printer, this will impact our relaunch and ability to get our backers the book in a timely fashion. Our goal is to meet our target as soon as possible so we can activate the printing of the books well in advance of the end of the kickstarter.

Ensuring We don't miss anyone! We have spent over 6 months carefully researching, sourcing, and putting together listing of fashion and fashion-related businesses in the DC metropolitan area. This has taken a lot of man-hours and we are constantly doing QA to ensure information is up-to-date and more importantly that we don't miss anyone. Unfortunately, as this is our first edition, it is inevitable that some brands maybe excluded. As such, this funding will enable us to spend the extra man-hours to review the database and get it as close as possible to 100%.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    1 Year Access to The Fashion Source online
    Thank you for the support!

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    1 backer
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  2. Select this reward

    Pledge $35 or more About $35

    1 Year Access to The Fashion Source online
    1 Copy of The Fashion Source print edition (a 75+ page book) SHIPPING INCLUDED

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    Ships to Only United States
    11 backers
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  3. Select this reward

    Pledge $55 or more About $55

    1 Year Access to The Fashion Source online
    1 Copy of The Fashion Source print edition (a 75+ page book) SHIPPING INCLUDED
    1 Autographed DVD of The Politics of Fashion: DC UNBOXED fashion documentary

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    Limited 2 backers
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  4. Select this reward

    Pledge $100 or more About $100

    2 Year Access to The Fashion Source online
    1 Copy of The Fashion Source print edition (a 75+ page book)
    1 Autographed DVD of The Politics of Fashion: DC UNBOXED fashion documentary
    1 Invitation to the exclusive ATFDC Relaunch Party

    SHIPPING INCLUDED or PICK UP AVAILABLE at the party

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    Limited 7 backers
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  5. Select this reward

    Pledge $200 or more About $200

    60 day fashion/beauty blog placement on the ATFDC website
    2 Year Access to The Fashion Source online
    1 Copy of The Fashion Source print edition (a 75+ page book)
    1 Autographed DVD of The Politics of Fashion: DC UNBOXED fashion documentary
    1 Invitation for you to the exclusive ATFDC Relaunch Party

    SHIPPING INCLUDED or PICK UP AVAILABLE at the party

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    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
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Funding period

- (30 days)