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A local brewery/taproom, hiring local people, serving local people, supporting local businesses and nonprofit organizations.
167 backers pledged $27,391 to help bring this project to life.

About

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$27,391

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 The Alloy Brewing Company Story  

This story, like many others, begins with a desire to make a difference. The decision was simple – make a change for the better that would not only impact us, but also our local community. The following chronicles the path taken to move from a ‘Hop Dream’ to something more tangible - Alloy Brewing Company.

Alloy Brewing Team
Alloy Brewing Team

 

Our team began on separate journeys…  

Christina and Jason Horton’s journey started with a turkey fryer, a garage, and a dream; brewing beer in the family garage, fine tuning the craft and taking over most of the basement storage area in the house with assorted hoses, bottles, and carboys. It wasn’t a feeling of ‘having’ to brew… but more of the idea of ‘getting’ to brew. The Horton’s envisioned starting a brewing company, as it became the highlight of the week.

Nick and Katie Lehmann’s journey began with a German influence. The Lehmann’s lived in Europe for a few years, and their ideas for beer, beer styles and processes were shaped by this adventure. They feel strongly that craft beer styles should be accessible to everyone, from the hard core beer snob to the occasional light beer drinker. The Horton’s met the Lehmann’s through a common employer, and shared their love of beer and brewing – it already seemed as if this group was destined to do more together.

Rob Falink’s journey coincided with the Lehmann’s when they returned from living abroad- the three were long-time friends who also had dreams of one day owning a brewery. Rob witnessed the craft beer boom in Minnesota as it started to take off and suggested home brewing as a way to learn more about all of the different styles that are available today. Rob is a true beer connoisseur – having tracked and tried hundreds of brews, both local and from the worldwide craft beer scene. You name it, he’s tried it.

Steve and Pattie Tschida were the last to join the group – What started as a weekend hobby with the Lehmann's quickly turned into a weekly brewing night with the group. Steve, an engineer by trade, transitioned easily into all-grain brewing. His first recipe created won an award at his very first competition! The Tschida's have also taken on growing hops on their property for Alloy, which will be used in future brews.

22oz ticket to something more  

The stars aligned and the group convened at Rob’s house to brew together for the first time. For all, the smell and set up at brew day seemed familiar and comfortable. By the end of the night, the group was finishing each other’s sentences and working alongside each other, almost as if they had been brewing together for years. Conversations around beer, life, and other garage talk ensued. The group shared their hope and dreams of opening up a brewery with one another. After a few hours (and a few more beers) it was settled; a brewery was in our future!

Diverse skill sets form pieces of the puzzle  

The Alloy Team has diverse experiences and backgrounds to ensure success. The Horton’s have experience running a business and have a nose for English style beers and IPAs. The Lehmann’s work in business and finance, love construction projects and are passionate about German lagers and ales. Rob knows the brewing process inside out and has a taste for big, bold, barrel-aged beers. The Tschida's have worked on many home construction projects, so when it came to building a brewery, they were more than excited to take on their biggest project yet. Steve has become a true stout and porter enthusiast. 

Why Alloy?  

The idea behind the name is simple. By definition, an alloy is a mixture of metals and elements. Alloys are created to make something better or stronger. The brewing process is similar, as the specific blends of malted barley, hops, water and yeast create something unique and more delicious than the ingredients could ever hope to be on their own. Alloy Brewing Company strives to achieve the dream of “Making the unrefined, exceptional”.

How good is good?  

Our first award at the MN State Fair
Our first award at the MN State Fair

The Alloy Team has brewed close to 100 batches of beer together and we constantly tweak old favorites and try out new recipes. For inspiration, we regularly taste new beers from both local and national craft beer makers, and seek out new and different sources for flavor palates. We actively seek input from friends, family and co-workers and enter brewing competitions around the great state of Minnesota.

Alloy’s first award came at the 2015 Minnesota State Fair. Since that time, awards have continued to pour in. With 16 awards under their belt in categories ranging from stouts, European lagers and even fruit beer, the team has a great basis to review scores and feedback to understand both the consumer and judge’s view of what worked and what didn’t. This helps us to improve the quality of our beer and determine which recipes would be well received when served in the future taproom.

Home Sweet Home  

Future home of Alloy Brewing
Future home of Alloy Brewing

With brewery plans underway and awards starting to line the walls, the team started looking at possible locations. It quickly became obvious that the north metro is an under served market – the Alloy team members live in the area and we want to create a taproom that our neighboring community can experience and enjoy. In particular, the city of Coon Rapids distinguished itself as welcoming, gracious and open to exploring a new type of business venture. They have worked closely with us to remove barriers and form the codes and laws that would allow Alloy to operate within city limits. We’re very excited to join the local business community there.

What lies ahead…  

This part of the story has not been written yet –with your help, we can tell that the future is bright, and we are looking forward to many years of serving our local community and growing the Alloy brand. – Prost!

 A few visual examples of our gear that you can get through our Kickstarter:

 

Authentic Alloy Brewing t-shirt
Authentic Alloy Brewing t-shirt

 

 

Authentic Zip-up Hoodie
Authentic Zip-up Hoodie

 

Authentic Hockey Lace Alloy Pullover
Authentic Hockey Lace Alloy Pullover

 

Risks and challenges

Federal, State, and city License Approval
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We are well underway in our approvals, and currently there are not too many more roadblocks to overcome. However we did extend our delivery of all of our Kickstarter items due to unforeseen roadblocks. Once were are complete with all of our approvals we have every intention to get these items out as soon as possible, so it very well could be sooner than our estimated delivery date.
No-Risk
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If our project is not funded, your card will not be charged. So there is no risk to you.

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Support

  1. Select this reward

    Pledge US$ 2 or more About US$ 2.00

    Thank you

    Looking for a way to support but don't have mounds of cash to burn? Feel free to donate an amount of your choosing! Receive a personal thank you from us on our website & Facebook page! Also look below and check out some of our other rewards.

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    Pledge US$ 10 or more About US$ 10

    Alloy Coaster Pack

    We would love to get your contribution! At this level, in addition to our eternal gratitude, you'll receive 4 Alloy coasters and 2 stickers to show the cool kids how cool you really are! You’ll also be immortalized on our website and Facebook page.

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    Pledge US$ 25 or more About US$ 25

    Alloy Pint Glass Pack

    Two Alloy pint glasses, 4 Alloy drink coasters and 2 stickers sure would look good in your hands, and all of these can be achieved with a 25 dollar donation. You’ll also get our eternal thanks and be immortalized on our website and Facebook page.

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    Pledge US$ 35 or more About US$ 35

    Howler Pack

    With this option you will get one empty 32oz Howler voucher and a token for a free flight and one Howler fill. Sample a few and get your Howler filled. You’ll also get our eternal thanks and be immortalized on our website and Facebook page.

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    Pledge US$ 50 or more About US$ 50

    Swag Bag for you!

    This is where the Swag starts piling up! You get an authentic Alloy t-shirt (specify male/female when ordering). Plus, we’ll throw in two Alloy stickers, two 4-packs of Alloy drink coasters, two Alloy pint glasses and an Alloy bottle opener. You’ll also get our eternal thanks and you will be immortalized on our website and Facebook page.

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    Pledge US$ 75 or more About US$ 75

    ALLOY GRAND OPENING PARTY!!!!

    For $75 your entry to one of the hottest tickets in town will be secured! You will have the option to choose either a Friday or Saturday to attend an exclusive, Member's Only Event at Alloy Brewing (Space is limited, Exact Dates TBD). You will receive a wristband with drink token (your first drink is on us!), our “Swag Bag” (see above) gift bag when you arrive, plus get a tour of the brewery!

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    Pledge US$ 100 or more About US$ 100

    Alloy Mug Club

    This is an amazing deal! Be one of only a select few to have your very own 20oz mug (unlike any other drinking vessel in the taproom) to keep on premises. You own it, so take it if you want (don't lose it, you only get one) When you come in, and each time you visit, use your big mug and pay regular pint price. Also your name will be framed next to the bar, so everyone knows you’re in the "Mug Club".
    If a mug is unused for six months or more after the first year, it will be recycled for a new user. This package does not apply to specialty beers.

    Alloy reserves the right to refuse to serve anyone appearing intoxicated

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    Pledge US$ 150 or more About US$ 150

    SWAG, SWAG, SWAG… Evrybody!!!

    This includes it all! Everything from the “swag bag” plus an Alloy zip-up hoodie and trucker hat. Plus one empty 64oz Growler voucher and a token for one free flight and growler fill once the tap room opens. Sample a few and get your Growler filled.

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    Pledge US$ 200 or more About US$ 200

    I want to be here…forever!

    For $200 the name of your company, family, or even your pet will be forever imprinted on the walls of our taproom. We will have a 15' x 15' space with approximately 50 bricks, each pledger will be immortalized on the “Founders Wall” of the taproom.

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    Pledge US$ 500 or more About US$ 500

    Brewmaster for a day

    You and a friend join us for a day of brewing. Brew one our signature beers alongside our brewmaster. We will reserve one tap line for it and let you know when it's ready to be served. We'll also share the pictures of your adventure on our website.

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    Pledge US$ 1,000 or more About US$ 1,000

    Founder's Card

    Ever wanted to have a membership at a taproom, be in the know, and act like you own the place? Then this is the right level for you! You'll receive a metal 'Alloy Founder's Card', which entitles you to the following:
    1. One pint or flight each day – for life *
    2. 1 growler fill per week – for life
    3. Receive email notification about new releases before the public
    4. Invited to all new beer release parties
    5. Exclusive Membership swag
    6. Ability to give suggestions for future beer releases
    7. Annual celebration party
    8. Entered into a drawing to win a private brewing session (8 quarterly sessions offered)

    *Alloy Brewing Company still reserves the right to stop serving an individual should they become too intoxicated, but don’t be that guy/gal!

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    Reward no longer available 10 backers
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    Pledge US$ 1,250 or more About US$ 1,250

    Founder's Card (Round 2)

    Ever wanted to have a membership at a taproom, be in the know, and act like you own the place? Then this is the right level for you! You'll receive a metal 'Alloy Founder's Card', which entitles you to the following:
    1. One pint or flight each day – for life *
    2. 1 growler fill per week – for life
    3. Receive email notification about new releases before the public
    4. Invited to all new beer release parties
    5. Exclusive Membership swag
    6. Ability to give suggestions for future beer releases
    7. Annual celebration party
    8. Entered into a drawing to win a private brewing session (8 quarterly sessions offered)

    *Alloy Brewing Company still reserves the right to stop serving an individual should they become too intoxicated, but don’t be that guy/gal!

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    Limited 0 backers
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    Pledge US$ 1,500 or more About US$ 1,500

    Where everyone knows your name

    At this level you will never have to worry if there is space at the bar, because there will be a space reserved for you. Your own chair with your name on it, and no one else will sit in your space as it is reserved only for you. When you enter and take your rightful place at the bar, your first pint is on us, and we will celebrate your arrival with the proclamation of your name to the rest of the taproom. You will also receive the “Swag Bag” as listed in prior tiers. Limited to one pint per day, not redeemable for growler fills.

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    Pledge US$ 2,500 or more About US$ 2,500

    Sponsor a fermenter

    Have your name, company name or logo of your business displayed on one of our four stainless steel fermenters in the brewery as well as on a plaque featured in our taproom behind the bar. Your name or company logo will be displayed prominently on our tanks. What better way to show support for your local businesses, and showcase your company and brand. We do reserve the right to refuse any names or logos that might not be appropriate for Alloy Brewing Company.

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Funding period

- (31 days)