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Camera Shy? Let the Looky Loo help.

What does the Looky Loo DO?

Every parent wants to capture those fleeting moments of their child's life before it's too late, so they hire me to do just that.  But it's not always easy.  Kids love to look at everything and sometimes everything except the camera!  That's where my idea for the Looky Loo came from, it's really out of a love for my subjects, and the desire to give them authentic real pictures of their kids.  I think all parents deserve to have timeless images of their little ones that they can cherish for generations to come.  

3 LIGHT PATTERNS, 3 DIFFERENT SOUND PROGRAMS, INDOOR/OUTDOOR SETTINGS 

Looky Loo in action!  The Looky Loo Light is simple to use. Just adjust its velcro band snuggly around your existing camera lens hood and you are off and running. A simple push of a button and those tiny tikes will be looking your way in no time!

The bright flashing lights have been known to capture even the attention of adults.

The Looky Loo really helps capture those authentic expressions, here are some images that show just how much.

CATCH LIGHTS? NO WAY!!!!!  

I've been digging through the archives looking for a photo where you can see the catch lights, but I couldn't find one.  It's so rare.  I have NEVER edited out the catch light.  The Looky Loo was designed to not leave catch lights.  Here's a screenshot from a recent shoot where I used the Looky Loo, zoomed wwwwaaaaayyyyy in.
 
 

Here's what my clients said about the Looky Loo Light...

"It really does work. I have seen Harper ( in all of our shoots) go from a wiggle worm to completely still and staring at the camera. Amazing. In fact at her 18 month shoot she started cracking up when Allison turned the Looky Loo on."

 "My two year old doesn't listen at all. I was dreading the shoot, but Allison used the Looky Loo as a magic trick. She got him to sit in a chair and say abra cadabra, he loved it, best shots ever!"

 "At our 6 month shoot Jude wouldn't look at the camera when Allison put it up to her face. She put that Looky Loo on and he was hypnotized."

 "Oh I love the Looky Loo, it works on my whole family. My kids were cracking up the whole time. I think it got my husband and I to relax and look at the camera too. He can be camera shy."

 "My kids usually hate having their pictures taken, but Allison used the Looky Loo Light to make it fun. They wanted to stay and do more pictures."

 "The Looky Loo makes having your picture taken less intimidating! It's like watching simon says."

Potential Uses:

***Use the Looky Loo as your own special "magic" trick to draw in the eyes of your young ones, especially 2 and 3 year olds. 

***Babies up to a year old have wandering eyes and short attention spans. Use the Looky Loo to catch their focus every time. 

***Portrait Photography of all kinds can benefit from the Looky Loo. Get that perfect shot every time. 

***Be the only paparazzi photographer that the celebrity will actually look at. The Looky Loo Light is the catnip of photography!

The Looky Loo was the winner of the first Dream Big America national entrepreneur radio show.

The Looky Loo LIght was picked by the KC business journal at on of KC's most innovative inventions of 2013. 

http://www.bizjournals.com/kansascity/news/2013/12/27/year-in-review-top-innovations.html

Why do we need the Funding?

I'm really proud to say that I have boot strapped all of the research and development on the Looky Loo Light.  My successful photography business has allowed us to move forward completely debt free!!!!  WOOT WOOT!

We have reached a point where moving forward will require another big investment for tooling of the plastics, around 15,ooo-25,ooo.

Some of the money we raise will go towards tooling. The other portion will go towards the actual manufacturing.  We hope to make a small run this first time around of 200-500 units.   I'm proud to say we are planning to manufacture in the US!  That means the cost per unit is a little higher, but I believe it's the right thing for the Looky Loo at this time.  

Here's the plan!

1) Launch KickStarter Campaign. Concurrently final product manufacturers will receive all production level files needed to create the plastics and electronic components of the Looky Loo Light.

2) Secure Funding and begin first run of Looky Loo Lights. We are contracting with a plastics manufacturer to produce the tooling for the outer shell of the Looky Loo Light. Once that's done we can start manufacturing the plastic housing. In addition we are working with an electronics manufacturing company that will create the circuit boards and light enclosures that will live inside of the plastics.

3) After the plastic molds and electronic components are assembled, we will begin packaging and shipping out the first Looky Loo Lights! KickStarter rewards will also be shipped during this time for those that choose to support us but didn't get a Looky Loo of their own.

4) Send out 2nd shipment of Looky Loo Lights as well as any Limited Edition KickStarter green Looky Loo Lights.

5) Ship remaining Looky Loo Light commitments. Finalize marketing plan and begin offering the product on our e-commerce website.

Looky Who? (Who we are and our journey.)

 

I'm a professional photographer in the Kansas City area, you can see my work here.  I specialize in baby photography.  I love kids and love connecting with them during the shoot, and while my "glowing" personality is normally enough, I've found it can be really challenging to get and keep little ones attention during a photo shoot.  I was always on the lookout for new ways to work with the especially distracted and camera shy kids. When I didn't find it, I decided to make it myself!

The story of the Looky Loo starts with my frustrations of having to manage a majority of "tools" to get the attention of children; squeaky dog toys, crazy faces,  puppets, you name it I used it.  I remember thinking there had to be a better way.  I would tell clients I just wish I had some blinking lights on my lens to get the kids to look at me.  The idea lived in my head for years before I finally took action.

 When I finally decided to take the idea and make it a reality, I leveraged my husband's graphic design skills and came up with an idea for something that could keep my hands free and the subject's eyes directly in the lens.

Just our first sketch of what we thought the Looky Loo could be.
Just our first sketch of what we thought the Looky Loo could be.

 I started by just googling designers and prototype developers.  I found an awesome team to help make my dream a reality.

Looky Loo evolving into a real piece of electronics.
Looky Loo evolving into a real piece of electronics.
early sketches of the Looky Loo Light
early sketches of the Looky Loo Light

After a run of sketches and mock-ups, we were ready to make the move to a real prototype, here are some of the beginnings.

 Check out the electronics with sound!

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Check out LookyLooLight.com. We are also on Twitter and Facebook too, please help us share and socialize. 

Looky What? (What it is.)

Looky Loo Light - Front View
Looky Loo Light - Front View
 
Use the Looky Loo Light as a stand for you lens.
Use the Looky Loo Light as a stand for you lens.
Looky Loo Light - Top View
Looky Loo Light - Top View

The Looky Loo Light is a simple yet innovative piece of lighting equipment that uses four light modules that can easily slide over your existing camera lens or hood. It's light-weight design functions wirelessly to emit low level multi-colored flashing lights towards the subject. In addition to three different light settings, each incorporates sound to further entice your subject.  

In a nutshell it is something that infants and toddlers LOVE to look at, oh and lots of adults too!

 I have been testing the design and functionality for months on my actual clients and the results have been amazing. It really works!

The Looky Loo Light is perfect for anyone with a difficult subject to capture. It has been designed to fit camera lens's from zooms to prime lenses or all sizes.  So it can be used by anyone with a standard SLR camera.

Charging port and on/off switch
Charging port and on/off switch
Compact and easy to connect to your camera
Compact and easy to connect to your camera

Features

  • Light-weight plastic molding that can fit into any camera bag.
  • 4 individual light modules strategically placed around the camera lens of your choice.
  • Light diffusing covers for all four light panels to reduce reflection in the subjects eyes.
  • Elastic velcro band allows snug fit on any size lens.
  • Ion-Lithium battery charged by micro USB port located on the main light module.
  • On/Off switch located on the main light module.
  • 3 multi-color light settings.
  • Each settings is accompanied by a different sound component. 
  • Automatic shut off to conserve battery life.
  • Use the Looky Loo Light as a stand for your lens when you need to set your camera down.
  • Enhanced and streamlined connecting cables (not shown)
  • Light notifications to show you the Looky Loo is on and charged.

Business Goals

With the help of KickStarter, our business dreams and goals will progress even faster. We have already developed several prototypes, filed provisional patents (we are officially "patent-pending") and have been testing the product in the field. Funds from KickStarter will help us with molding costs, allow us to manufacture a large run of Looky Loo Lights, develop packaging and increase awareness for the product. 

Check out LookyLooLight.com. We are also on Twitter and Facebook too, please help us share and socialize. 

The Looky Loo Light is simple to use. Just adjust its velcro band snuggly around your existing camera lens hood and you are off and running. A simple push of a button and those tiny tikes will be looking your way in no time!

 The bright flashing lights have been known to capture even the attention of adults.

The Looky Loo really helps capture those authentic expressions, here are some images that show just how much.

Rewards 

Your support can translate into these great limited edition KickStarter Rewards!

Looky Loo Light Sticker

 Looky Loo T-Shirt (design may vary)

Risks and challenges Learn about accountability on Kickstarter

Because this is our first foray into manufacturing on a large scale there could be hiccups as we try to get the product just right and into your hands. We are working with a great local electronics company to produce the initial run and also have a strong plan ready for mass quantities through other channels.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    Join our KickStarter Support Board. Your dollar will get your name posted on our Recognition Board at LookyLooLight.com and you will receive exclusive backer updates.

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    By contributing $10, you will receive your very own Looky Loo Light Sticker. In addition you will be added to our Recognition Board as well as receive exclusive backer updates.

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    Become an official fan of the Looky Loo with your very own Looky Loo t-shirt. This level also gets you a sticker. In addition you will be added to our Recognition Board and receive exclusive backer updates.

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    25 backers All gone!

    EARLY BIRD EDITION. Own your own Looky Loo Light at a dramatically lower price in the color black. Also receive a sticker, and an official Looky Loo T-Shirt. Very limited quantity available. In addition you will be added to our Recognition Board as well as receive exclusive backer updates.

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    KICKSTARTER EDITION. Be one of the first to own your very own Looky Loo Light in black. In addition you will be added to our Recognition Board as well as receive exclusive backer updates, and a colorful sticker.

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    STANDARD EDITION Be one of the first to own your very own Looky Loo Light in black. In addition you will be added to our Recognition Board as well as receive exclusive backer updates, and a sticker.

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    KICKSTARTER LIMITED EDITION. Be one of the only people to own your very own Looky Loo Light in a limited edition color! Also enjoy a sticker, and a Looky Loo T-Shirt.

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    MEGA LIMITED EDITION. Get a sticker, and a T-Shirt. Also be one of the first to own your very own Looky Loo Light. Additionally receive a "customized" trip to Kansas City. Your contributions will afford you a photo shoot with Allison Carenza, a Weekend Mentor Session for you and a guest as well as an interactive live tutorial with the Looky Loo Light. BBQ and Kansas City night life as it applies. Airfare not included. We will happily cover hotel and food costs during your stay!

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Funding period

- (30 days)