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A watch with a uniquely patterned acetate outer case; spreading our balanced, fuss-free life philosophy to the world – LAGOM Watches
A watch with a uniquely patterned acetate outer case; spreading our balanced, fuss-free life philosophy to the world – LAGOM Watches
37 backers pledged HK$ 51,771 to help bring this project to life.
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Swedish Handcrafted Contemporary Acetate Watches

HK$ 51,771

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Company background

Following on from the BÖRJA collection launched in 2017, ALLISDONE design studio presents the second collection of LAGOM Watches – Sjö.

Our co-founder Daniel grew up in Stockholm and moved to Hong Kong 8 years ago. This relocation from Sweden to Hong Kong, taught him the importance of living a balanced, fuss-free life so he decided to spread this philosophy to the world, and created LAGOM Watches.

Brand Introduction

“LAGOM” has long been a vital deeply-rooted aspect of Scandinavian culture - the Swedish concept of “not too much, not too little.” That which is enough, sufficient, satisfactory. Just right.

LAGOM Watches Logo
LAGOM Watches Logo

In each collection of LAGOM Watches, there are two important elements - the stainless steel case and an unique acetate ring. Its simple yet aesthetic design evokes the Swedish philosophy of moderation.

SJÖ - LW035 GOLD.BLACK.BROWN
SJÖ - LW035 GOLD.BLACK.BROWN
SJÖ - LW037 SILVER.SILVER.GREY
SJÖ - LW037 SILVER.SILVER.GREY
Sjö - LW039 SILVER.BLACK.BLACK
Sjö - LW039 SILVER.BLACK.BLACK

Inspiration

Sjö means lake or small sea in Swedish, a country blessed with 11,500 km of coastline and around 100,000 lakes. Its capital, the city of Stockholm, is situated on fourteen islands of an archipelago where Lake Mälaren meets the Baltic Sea.

Map of Stockholm

Daniel, our co-founder, was mostly raised by his grandfather who worked in the shipbuilding industry in Sweden. Unsurprisingly, he spent lots of time sailing around with his grandfather when he was a child, and this is where he fell in love with the ocean and the vessels who sail on it.

Old ship control panel

Having similar geographical features, Hong Kong naturally reminded Daniel of home. Victoria Harbour, situated between Hong Kong Island and the Kowloon Peninsula, bustles day and night with all manner of watercraft; from the historic Star Ferries to cruise liners, cargo ships, and wooden fishing vessels. Thus, Daniel was inspired to have two different dial designs in the Sjö collection. 

Hong Kong map

This choice was also inspired by the Vasamuseet, the maritime museum in Stockholm, which showcases salvaged ships from history. Ships are the main transport of the ocean, yet it is the sailing control panel that has the most importance for sailing on the tremendous empty oceans. 

Vasamuseet Museum in Stockholm

A ship’s control panel serves as the design inspiration for one of the dial designs in the SJÖ collection (LW029 to LW036).

LW036-Gold.Black.Beige. Inspired by old ship control panel

In addition, the blue acetate symbolizes the ocean, and the unique pattern on the acetate pieces imitates the waves of the sea. They can be calm but quickly become raging; just like the ups and downs of our everyday live. The uniqueness of each acetate furthermore tells our own individual story.

Sjö - LW045 SILVER.NAVY.NAVY

The stainless steel case highlights the lion rock spirit of Hong Kong, the core values passed by Hong Kongers from generation to generation. This spirit enablesd the people of Hong Kong to evolve from fishing villages into the dynamic global financial hub it is today. But in return, the people lead a fast-paced city life. Hence, we would like to add some "lagom" into people's everyday lives, so we can all slow down and discover the beauty of life. The combination of the stainless-steel case and acetate ring symbolises the harmony in diversity.

Daniel grew up in a traditional Swedish family and no matter how busy the family members were, they spent lots of time together. But in Hong Kong, Daniel was separated from his family and he found himself alone. To remind himself of all those precious moments, he gave the watch the bolded strokes on the 5-10-hour marks, representing 17:00 to 22:00 in the evening.

SJÖ - LW044 SILVER.NAVY.GREY
LW037, 038, 039
LW040, 041
LW042, 043
LW044, 045
LW046, 047
LW029, 030
LW031, 032
LW033, 034
LW035, 036

Material & Craftsmanship

We have sourced the acetate from Mazzucchelli 1849, an Italian company that has existed for centuries. They supply acetate of the best quality and in the finest traditions.

Every acetate piece is laser cut and polished by experienced watchmakers. We cannot guarantee the acetate pattern is the same on every watch, but we like this uniqueness.

Sjö - LW039 SILVER.BLACK.BLACK
Sjö - LW039 SILVER.BLACK.BLACK

The quartz movement is from Swiss Ronda, it comes with battery will last for at least 36 months. 

Sjö - LW035 BLACK.SILVER.BROWN
Sjö - LW035 BLACK.SILVER.BROWN

The premium leather strap is from Italy. It is super soft and sits very well on your wrist.

Sjö Collection
Sjö Collection

Specifications

  • Size: 40mm Diameter (including acetate case)
  • Depth: 7.4mm
  • Outer Case Material: Italian Mazzucchelli 1849 Acetate
  • Inner Case Material: 316L Stainless Steel
  • Movement: Swiss Ronda Quartz 515
  • Function: 3 Hands + Date
  • Strap Width: 20mm
  • Buckle Width: 20mm
  • Quick release spring bar 
  • Strap Material: Double-sided Premium Italian Leather
  • Water Resistance: 5ATM
  • Warranty: 2 years

Please understand and appreciate there will be small differences in the patterns on the acetate of our watches. Our watchmakers polish them individually and all are made with heart.

Sjö - LW043 SILVER.NAVY.NAVY
Sjö - LW043 SILVER.NAVY.NAVY

Press Coverage

Yanko Design
https://www.watchdavid.com/lagom-watches/
INNOBOOT
Scratch Goals

Prototype and Sketches

Technical Drawing




Shipping

If you're in the US, there are no import duties & taxes since we ship them from our Hong Kong warehouse

For our European backers, we will ship your watches from Sweden, so you also don't need to worry about import duties & taxes.

To the rest of the world, please check your import taxation! But we are happy to send them to you as a gift to say thank you!

Risks and challenges

Although we are using the best acetate from Italian Mazzucchelli, the chance of breaking it is not low when our craftsmen are polishing it due to its thickness.

To keep it transparent and looks nice, we cannot increase the thickness.

The wastage will be around 50% according to the factory.

So we are going to keep them to see if we can use them for the future, i.e. making necklace or keychain.

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Support

  1. Select this reward

    Pledge HK$ 10 or more About US$ 2

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    Pledge HK$ 880 or more About US$ 113

    Super Early Bird

    ~SEK1050/USD110/EUR100
    Saved more than 40% from future retail price USD195
    You can pick one LAGOM Watches from Sjo collection
    Delivery in late November (Best Xmas gift)

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    Pledge HK$ 999 or more About US$ 128

    Early Adopter

    ~SEK1200/USD125/EUR110
    Saved around 35% from future retail price USD195!
    Pick one LAGOM Watches from Sjo collection
    Delivery in late November (Best Xmas gift)

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    Pledge HK$ 1,150 or more About US$ 147

    Late Backers

    ~SEK1400/USD145/EUR130
    Saved 25% from future retail price USD195!
    Always not too late to get one watch before launch
    Delivery in late November (Best Xmas gift)

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    Pledge HK$ 2,000 or more About US$ 256

    Early Bird - Two Watches

    ~SEK2400/USD250/EUR225
    Save more than 35% from future retail price USD390!
    Two LAGOM Watches at your choice!
    Delivery in late November (Best Xmas gift)

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    Limited 3 backers
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  6. Select this reward

    Pledge HK$ 2,800 or more About US$ 358

    Early Bird - Three Watches

    ~SEK3400/USD355/EUR315
    Save almost 40% from future retail price USD585!
    Three LAGOM Watches at your choice!
    Delivery in early November (Best Xmas gift)

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    Limited 5 backers
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Funding period

- (30 days)