Following on from the BÖRJA collection launched in 2017, ALLISDONE design studio presents the second collection of LAGOM Watches – Sjö.
Our co-founder Daniel grew up in Stockholm and moved to Hong Kong 8 years ago. This relocation from Sweden to Hong Kong, taught him the importance of living a balanced, fuss-free life so he decided to spread this philosophy to the world, and created LAGOM Watches.
“LAGOM” has long been a vital deeply-rooted aspect of Scandinavian culture - the Swedish concept of “not too much, not too little.” That which is enough, sufficient, satisfactory. Just right.
In each collection of LAGOM Watches, there are two important elements - the stainless steel case and an unique acetate ring. Its simple yet aesthetic design evokes the Swedish philosophy of moderation.
Sjö means lake or small sea in Swedish, a country blessed with 11,500 km of coastline and around 100,000 lakes. Its capital, the city of Stockholm, is situated on fourteen islands of an archipelago where Lake Mälaren meets the Baltic Sea.
Daniel, our co-founder, was mostly raised by his grandfather who worked in the shipbuilding industry in Sweden. Unsurprisingly, he spent lots of time sailing around with his grandfather when he was a child, and this is where he fell in love with the ocean and the vessels who sail on it.
Having similar geographical features, Hong Kong naturally reminded Daniel of home. Victoria Harbour, situated between Hong Kong Island and the Kowloon Peninsula, bustles day and night with all manner of watercraft; from the historic Star Ferries to cruise liners, cargo ships, and wooden fishing vessels. Thus, Daniel was inspired to have two different dial designs in the Sjö collection.
This choice was also inspired by the Vasamuseet, the maritime museum in Stockholm, which showcases salvaged ships from history. Ships are the main transport of the ocean, yet it is the sailing control panel that has the most importance for sailing on the tremendous empty oceans.
A ship’s control panel serves as the design inspiration for one of the dial designs in the SJÖ collection (LW029 to LW036).
In addition, the blue acetate symbolizes the ocean, and the unique pattern on the acetate pieces imitates the waves of the sea. They can be calm but quickly become raging; just like the ups and downs of our everyday live. The uniqueness of each acetate furthermore tells our own individual story.
The stainless steel case highlights the lion rock spirit of Hong Kong, the core values passed by Hong Kongers from generation to generation. This spirit enablesd the people of Hong Kong to evolve from fishing villages into the dynamic global financial hub it is today. But in return, the people lead a fast-paced city life. Hence, we would like to add some "lagom" into people's everyday lives, so we can all slow down and discover the beauty of life. The combination of the stainless-steel case and acetate ring symbolises the harmony in diversity.
Daniel grew up in a traditional Swedish family and no matter how busy the family members were, they spent lots of time together. But in Hong Kong, Daniel was separated from his family and he found himself alone. To remind himself of all those precious moments, he gave the watch the bolded strokes on the 5-10-hour marks, representing 17:00 to 22:00 in the evening.
Material & Craftsmanship
We have sourced the acetate from Mazzucchelli 1849, an Italian company that has existed for centuries. They supply acetate of the best quality and in the finest traditions.
Every acetate piece is laser cut and polished by experienced watchmakers. We cannot guarantee the acetate pattern is the same on every watch, but we like this uniqueness.
The quartz movement is from Swiss Ronda, it comes with battery will last for at least 36 months.
The premium leather strap is from Italy. It is super soft and sits very well on your wrist.
- Size: 40mm Diameter (including acetate case)
- Depth: 7.4mm
- Outer Case Material: Italian Mazzucchelli 1849 Acetate
- Inner Case Material: 316L Stainless Steel
- Movement: Swiss Ronda Quartz 515
- Function: 3 Hands + Date
- Strap Width: 20mm
- Buckle Width: 20mm
- Quick release spring bar
- Strap Material: Double-sided Premium Italian Leather
- Water Resistance: 5ATM
- Warranty: 2 years
Please understand and appreciate there will be small differences in the patterns on the acetate of our watches. Our watchmakers polish them individually and all are made with heart.
Prototype and Sketches
If you're in the US, there are no import duties & taxes since we ship them from our Hong Kong warehouse
For our European backers, we will ship your watches from Sweden, so you also don't need to worry about import duties & taxes.
To the rest of the world, please check your import taxation! But we are happy to send them to you as a gift to say thank you!
Risks and challenges
Although we are using the best acetate from Italian Mazzucchelli, the chance of breaking it is not low when our craftsmen are polishing it due to its thickness.
To keep it transparent and looks nice, we cannot increase the thickness.
The wastage will be around 50% according to the factory.
So we are going to keep them to see if we can use them for the future, i.e. making necklace or keychain.Learn about accountability on Kickstarter
- (30 days)