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An exciting tale of one special egg’s pursuit of happiness, created with feedback from the growing imagination of a child.
An exciting tale of one special egg’s pursuit of happiness, created with feedback from the growing imagination of a child.
146 backers pledged AU$ 18,688 to help bring this project to life.

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Eggbert Egg Fulfils his Destiny - A Children's Book

AU$ 18,688

146

We have made it to our goal but there's still time to make our book even better. 
Our first stretch target will be to add debossed lettering to the front cover. This will add even more of a unique look to the foil lettering typography. Something a bit like this... oooo how luxurious!!

Let's keep up the support in the final days!

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Eggbert Egg Fulfils his Destiny is exciting and simple tale of one special egg’s pursuit of happiness.

A fun story that helps parents deepen their child's relationship with healthy food from day one.

My partner Laura and I asked ourselves this one night while reading a book to our daughter, Olivia, for the hundredth time. She was three months old. We started thinking, doodling and writing that night. 

We appointed Olivia as "Chief Editor" on the project; whatever she liked, stayed; whatever she didn’t... didn’t. Three years on, Olivia's holding the first ever prototype copy of Eggbert Egg Fulfils his Destiny.

Eggbert Egg Fulfils his Destiny was born from the idea that children’s books have to be fascinating for both young, hungry minds and for the parents who have to read them again and again. 

"A refreshing and intriguing story that successfully challenges ones imagination, whilst developing a healthy bond with food." - Kalle Egan Psychologist.

 

There are various pledge levels to make it easy for you to back us. Our book is the true focus so we have created rewards that complement the book's awesomeness. Here are a few more reasons to back us.

1. We have a finished prototype. With all the hard work already done all we need to do now is place a bulk printing order when we complete our campaign. 

The final book will be 9.75 x 9.75 inches (about 2 inches bigger than our prototype) and we will have foil lettering on the front cover to add a touch of luxury to the classic, matte finish book.

2. LIMITED OFFER! Early Backers can create a one-of-a-kind cover with their child -Backers who pledge early for 1 or more copies can print out a fun Adult & Child Colouring KitThe first 25 parent/child artists that submit their best cover spread to us will have their cover art custom printed with their names onto a dust jacket - for a completely one-of-a-kind book. CLICK HERE to find out more.

Children get to colour the cover (of course) and parents (as much as they'd like to colour in the cover), will have an intricate adult colouring back cover to play with.

3. Help children in need. Pledge $50 and above for a Hardcover book and an additional copy will be sent to a child in need, somewhere in the world. 

We are partnering with the World Literacy Foundation, a global not-for-profit organisation working to lift children out of poverty through the power of literacy. Backers pledging $50 and above will get their own hardcover book and have another hardcover copy sent to the Foundation. Other pledge tiers also come with books to donate. Please read through each pledge tier and choose whichever feels right. It's an opportunity to directly impact and empower children in need. Our books will contribute to the 120,000 books they have already given globally. Remember that you can write charitable donations off on your tax return as they are tax deductible, so you are also doing good for yourself. 

4. Listen to "The Sound of Eggs" immersive ASMR (look it up) concept album while reading our book. Each track follows Eggbert on his journey. Listen to it at https://soundcloud.com/eggbertegg/albums

You can also unlock the two secret bonus Remix tracks: 1. Energy Remix feat. MC Benedict, and 2. Dream Remix feat. DJ Florentine, by pledging $75 or more.

5. Pledge $150 to be one of 15 parents to have the authors read Eggbert to your child's class, over Skype.

6. Pledge $500 or more and receive the book (plus one book donated to a child in need) and a personalised egg shaped sterling silver necklace engraved with your child's initial. Designed and handmade by professional jewellery designer Laura Maddison. www.lauramaddison.com

7. And more... choose from our pledge tiers on the right!

The story began with Olivia’s extremely picky eating from an early age. My partner and I would try everything to get her to open her mouth and eat. 

There’s a scene in the film Happy Gilmore where Kevin Nealon says to Adam Sandler, golf ball teetering on the edge of the hole,

“...the ball itself has its own energy, or lifeforce if you will. It’s natural environment is in the hole, so why don’t you send him home?”

I used to think about this line when I tried to feed Olivia and one day I said to her “the food wants to be eaten, it's home is in your belly!”. The struggle to get Olivia to eat, in turn, fed my creativity and helped form the foundation themes and morals of the story.

 

Everyone has memories from their childhood about things they did, saw and heard. When my partner and I thought about starting a book I (Alex) became particularly interested in my own childhood memories that had somehow lived on into my adult life. Fragments of stories and scenes, imagined and seen, in books, cartoons, television and films. What was it that made these stand out?

We repurchased all of our old favourites and with the power of the internet began a joyous nostalgia trip down Memory Lane. We re-discoverd haunting intros from programs like the BBC’s Wind in the Willows, scenes of Ichabod Crane facing the Headless Horseman in Disney’s Sleepy Hollow adaptation, detailed imagery from the pages of Anno’s Britain and the timeless writing of Roald Dahl alongside the beautifully imperfect illustrations of my hero Quentin Blake

We realised that what appealed to us as children, still does today. Deeply imaginative, rich and sometimes even frightening storytelling made all the difference; pulled us in; made us learn. The rest that had been too shallow to make a strong enough emotional connection, we had forgotten.

 

It’s feedback that has kept us going. Rather than keeping the book a secret we have shared it with as many people as we can. Over the years I have been lucky enough to have access to some of the most talented creative minds at the creative agencies where I have worked. 

I’ll never forget when I was asked to present something that inspires me to the entire creative team at R/GA Sydney. I chose to use the opportunity to gather professional feedback for the book. Though nerve-racking, the experience was hugely positive and empowering. I received praise and offers of support from many of my friends and colleagues. Since then they have been key in helping refine the story and art. 

A big thank you goes out to our friends at Infinity Squared who have supported us and made such a beautiful film for our launch.

But the most important feedback has come from the powerful mothers group network my partner Laura is part of and the pre-school leaders and educators that we have trusted to help educate Olivia. In particular, child-care professional Amy Henley and child psychologist Kalle Egan.

"The story is unlike any children's book I have read before, and I've read a lot! I can tell already it's going to be a classic." - Amy Henley, Amy's Cubbyhouse

The wider family network of direct family and close friends who have all provided critical constructive criticism to raise the bar with the final product. It has truly been, from start to near-finish, a crowd-sourced effort. 

Our friends at Print Ninja for providing amazing service so far.

 And to the growing members of:

THE $1 BELIEVERS CLUB 

Pledge $1 if you believe in us. Businesses & Individuals pledging will have their logo or picture featured here, on our website and on Facebook, Instagram, Twitter and LinkedIn. Go to the top right of this page to pledge.

 

 Help us make Eggbert Egg Fulfils his Destiny a huge success.

Alex, Laura & Olivia

Risks and challenges

Like any project of this nature, there are a few risks and challenges but we are doing everything we can to minimise them. As mentioned, this book has been tested on a wide range of parents, kids, teachers, carers and creative professionals. We have costed the printing with Print Ninja, a large international printer and distributor. Payments will be handled by Kickstarter. We’ve been conservative with the timeline but as with any Kickstarter, wild success (fingers crossed) could mean delays in fulfilment (let’s hope not). This aside, our project does not rest on any other unknowns.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge AU$ 1 or more About US$ 0.70

    $1 BELIEVERS CLUB

    By pledging $1 you are telling the world you believe in us. Businesses & Individuals pledging will have their logo or picture featured on this campaign page, our website and will be mentioned on Facebook, Instagram, Twitter and LinkedIn.

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    10 backers
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  2. Select this reward

    Pledge AU$ 5 or more About US$ 3

    THANK YOU + SOUNDTRACK

    - A "Thank You" from Eggbert in the form of a high res image from the book.

    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums

    - Please share our Kickstarter with friends, family, contacts and influential colleagues.

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    5 backers
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  3. Select this reward

    Pledge AU$ 10 or more About US$ 7

    PERSONALISED THANK YOU + SOUNDTRACK

    - A personal "Thank You" from Eggbert in the form of a personalised (includes your name), high res image from the book. Only 150 available so hurry.

    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums

    - Please share our Kickstarter with friends, family, contacts and influential colleagues.

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    Limited 3 backers
    AU$
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  4. Select this reward

    Pledge AU$ 15 or more About US$ 10

    A BOOK PDF TO SHARE WITH OTHERS

    - A PDF version of the book for enjoyment on the digital device of your choice. In the spirit of sharing we will make this shareable so that you have something to send to other potential supporters.

    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums

    - Please share our Kickstarter with friends, family, contacts and influential colleagues.

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    14 backers
    AU$
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  5. Reward no longer available

    Pledge AU$ 25 or more About US$ 17

    SIGNED BOOK+CHILD/ADULT COLOURING KIT

    - 1 Signed Hardcover copy of Eggbert Egg Fulfils his Destiny.

    - Backers who pledge early for 1+ copies of the book will be sent an Adult & Child Colouring Kit PDF. The first 25 parent/child artists that submit their best cover spread to us will have their cover art custom printed on a dust jacket, complete with their names - for a completely one-of-a-kind book.

    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums

    - PDF eBook

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    Reward no longer available 25 backers
    AU$
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  6. Select this reward

    Pledge AU$ 25 or more About US$ 17

    1 BOOK

    - 1 Hardcover copy of Eggbert Egg Fulfils his Destiny.
    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    3 backers
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  7. Select this reward

    Pledge AU$ 25 or more About US$ 17

    1 SIGNED BOOK

    - 1 Signed Hardcover copy of Eggbert Egg Fulfils his Destiny.
    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    Limited 15 backers
    AU$
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  8. Select this reward

    Pledge AU$ 25 or more About US$ 17

    JUST 1 DONATED BOOK

    - Don't need a book? Just give instead. Donate a book to a child in need via our partnership with the World Literacy Foundation.
    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    4 backers
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  9. Select this reward

    Pledge AU$ 50 or more About US$ 35

    1 SIGNED + 1 DONATED

    - 1 Signed Hardcover Book and 1 extra copy sent to the World Literacy Foundation for a child in ned.
    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    Limited 30 backers
    AU$
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  10. Select this reward

    Pledge AU$ 50 or more About US$ 35

    1 BOOK + 1 DONATED

    - 1 Hardcover Book and 1 extra copy sent to a child in need.
    - "The Sound of Eggs" concept album - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    4 backers
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  11. Select this reward

    Pledge AU$ 75 or more About US$ 52

    REMIX+1 SIGNED+2 DONATED

    - 1 signed Hardcover Book and 1 extra copy sent to a child in need.
    - Two secret Remix tracks: 1. Energy Remix feat. MC Benedict, and 2. Dream Remix feat. DJ Florentine + "The Sound of Eggs" concept album https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    Limited 1 backer
    AU$
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  12. Select this reward

    Pledge AU$ 75 or more About US$ 52

    REMIX+1 BOOK+2 DONATED

    - 1 Hardcover Book and 1 extra copy sent to a child in need.
    - Two secret Remix tracks: 1. Energy Remix feat. MC Benedict, and 2. Dream Remix feat. DJ Florentine + "The Sound of Eggs" concept album https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    0 backers
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    Pledge AU$ 95 or more About US$ 66

    2 SIGNED+2 DONATED

    - 2 Signed Hardcover Books and 2 extra copies sent to children in need.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    Limited 7 backers
    AU$
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  14. Select this reward

    Pledge AU$ 95 or more About US$ 66

    2 BOOKS+2 DONATED

    - 2 Hardcover Books and 2 extra copies sent to children in need.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    4 backers
    AU$
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  15. Select this reward

    Pledge AU$ 150 or more About US$ 104

    SKYPE BOOK READING+2 SIGNED+2 DONATED

    - Meet Eggbert's creators Alex, Laura and Olivia (if she's not asleep, depending on timezones) via a Skype call. Laura will read Eggbert to your child's class.

    - 2 signed Hardcover copy of Eggbert Egg Fulfils his Destiny and 2 additional copies for children in need.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    Limited 0 backers
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  16. Select this reward

    Pledge AU$ 250 or more About US$ 174

    ANNOTATED BOOK+1 SIGNED BOOK+1 DONATED

    - Special annotated eBook PDF edition showing author/illustrator background story notes about the inspiration, characters, Olivia's influence and lost pages.

    - 1 signed Hardcover Book and 1 extra copy sent to child in need.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - Fun Adult & Child Colouring Kit.
    - PDF eBook

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    Ships to Anywhere in the world
    0 backers
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  17. Select this reward

    Pledge AU$ 500 or more About US$ 348

    CUSTOM SILVER NECKALCE+1 BOOK+1 DONATED

    - Personalised egg shaped sterling silver necklace engraved with your child's initial. Designed and handmade by professional jewellery designer Laura Maddison. www.lauramaddison.com

    - Backers pledging at this level can print the Adult & Child Colouring Kit PDF and submit their best cover spread to us. We will have your unique cover art custom printed on a dust jacket, complete with your names - for a completely one-of-a-kind book.

    - Special annotated eBook PDF.
    - 1 signed Hardcover Book and 1 extra copy sent to a child in need.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - PDF eBook

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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    AU$
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  18. Select this reward

    Pledge AU$ 1,000 or more About US$ 696

    OUR NEXT BOOK + ULTIMATE PACKAGE

    - You will be the first to get a copy of our next book at no extra cost.

    - Personalised egg shaped sterling silver necklace engraved with your child's initial.

    - Backers pledging at this level can print the Adult & Child Colouring Kit PDF and submit their best cover spread to us. We will have your unique cover art custom printed on a dust jacket, complete with your names - for a completely one-of-a-kind book.

    - Special annotated eBook PDF edition.
    - 1 signed Hardcover Book and 1 extra copy sent to a child in need.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - PDF eBook

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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    AU$
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  19. Select this reward

    Pledge AU$ 2,000 or more About US$ 1,392

    THE ULTIMATE SUPPORTER

    - Don't need a book but want to give? We will send 5 copies to a child in need via our partnership with the World Literacy Foundation.
    - You will be the first to get a copy of our next book at no extra cost.
    - Personalised egg shaped sterling silver necklace engraved with your child's initial.
    - Special annotated eBook PDF edition.
    - "The Sound of Eggs" concept album + REMIXES - stream it at https://soundcloud.com/eggbertegg/albums
    - PDF eBook

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
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Funding period

- (30 days)