About this project
That's right, safety wear can be flashy.
We Flashy is a project that started because we wanted to be seen by motorists while walking or biking–but didn’t have time to change on the go.
The benefits of being flashy. The great thing about We Flashy items is that it reflects light on busy streets, but is barely noticed in normal indoor environments. It's versatile enough to wear to school, work, or out for a drink.
We Flashy uses industrial-grade reflective material--the same kind that crossing guards, police, and firefighters use. If lit by a light source such as headlights, the reflective material returns the light back to its original source, reaching the motorist's eye.
It also sends light directly back to a camera during flash photography, causing the garment to glow in photographs, making for stunning nightlife pictures.
Why we're on Kickstarter. We’re raising money on Kickstarter to develop We Flashy products to change the way people see safety wear. Visibility on the street is important to us, so we're excited to make reflective clothing that's not embarrassing to wear.
We’re also going to use the funding to:
- Order reflective material (unique, industrial-quality, and super-duper expensive!)
- Invest in some basic tools to help us prototype lots of new products and designs (skirts, hats, shoes, bags, etc.)
- Refine our manufacturing process and figure out the best way to make our products for all the people who want them
Thanks to everyone who’s donated, and please e-mail us (firstname.lastname@example.org) with ideas for new products or thoughts on how we can make We Flashy even better.
- Alex Vessels & Mindy Tchieu
Disclaimer: Reflective material increases visibility, but no retroreflective material can guarantee absolute visibility, especially in bad weather conditions.
We Flashy Clothing by Reward Level:
All designs are available in men's and women's sizes.
$50.00 - Choice of houndstooth or We Flashy logo shirt (UPDATE: Your choice of front-only or back-only reflective)
$75.00 - Choice of houndstooth or safari t-shirt (front & back reflective)
$110.00 - Choice of houndstooth, or unicorn-patterned hoodie (front & back reflective), or cube-patterned sweatshirt (front reflective)
$125.00 - Limited edition nautical sweatshirt
Most likely American Apparel, but will keep you posted.
Quite frankly, the retroreflective material is industrial-grade, hard to come by and very expensive. But rest assured it's a unique product and you will be seen.
Support this project
- (45 days)