Share this project

Done
Embed

Share this project

Done
Email

We Flashy: Reflective Clothing For Modern Times

We Flashy is a line of reflective clothing that's great for use on busy streets – but barely noticed in normal indoor environments.
We Flashy is a line of reflective clothing that's great for use on busy streets – but barely noticed in normal indoor environments.
Shop now
181 backers pledged $10,616 to help bring this project to life.
Rewards Campaign FAQ 2 Updates 14 Comments 38 Community
Share this project

About

We Flashy: Reflective Clothing For Modern Times project video thumbnail
Replay with sound
Play with
sound

We Flashy: Reflective Clothing For Modern Times

Project We Love Brooklyn, NY Fashion

$10,616

pledged of $6,500 goal

181

backers

That's right, safety wear can be flashy.

We Flashy is a project that started because we wanted to be seen by motorists while walking or biking–but didn’t have time to change on the go.

The benefits of being flashy. The great thing about We Flashy items is that it reflects light on busy streets, but is barely noticed in normal indoor environments. It's versatile enough to wear to school, work, or out for a drink.

We Flashy uses industrial-grade reflective material--the same kind that crossing guards, police, and firefighters use. If lit by a light source such as headlights, the reflective material returns the light back to its original source, reaching the motorist's eye.

 It also sends light directly back to a camera during flash photography, causing the garment to glow in photographs, making for stunning nightlife pictures. 

Why we're on Kickstarter. We’re raising money on Kickstarter to develop We Flashy products to change the way people see safety wear. Visibility on the street is important to us, so we're excited to make reflective clothing that's not embarrassing to wear.

We’re also going to use the funding to: 

  • Order reflective material (unique, industrial-quality, and super-duper expensive!) 
  • Invest in some basic tools to help us prototype lots of new products and designs (skirts, hats, shoes, bags, etc.) 
  • Refine our manufacturing process and figure out the best way to make our products for all the people who want them

Thanks to everyone who’s donated, and please e-mail us (holla@we-flashy.com) with ideas for new products or thoughts on how we can make We Flashy even better.

- Alex Vessels & Mindy Tchieu

Disclaimer: Reflective material increases visibility, but no retroreflective material can guarantee absolute visibility, especially in bad weather conditions.

We Flashy Clothing by Reward Level:

All designs are available in men's and women's sizes. 

$50.00 - Choice of houndstooth or We Flashy logo shirt (UPDATE: Your choice of front-only or back-only reflective)

$75.00 - Choice of houndstooth or safari t-shirt (front & back reflective)

$110.00 - Choice of houndstooth, or unicorn-patterned hoodie (front & back reflective), or cube-patterned sweatshirt (front reflective)

$125.00 - Limited edition nautical sweatshirt

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $15 or more About $15

    You will receive a pair of reflective We Flashy stickers that can be placed on your bike, helmet, laptop or anywhere else. (Shipping to Canada add $2, International add $5)

    Less
    28 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

  2. Select this reward

    Pledge $25 or more About $25

    You will receive a personalized invite to the official We Flashy launch party in New York City. Plus the reflective stickers. (Shipping to Canada add $2, International add $5)

    Less
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

  3. Select this reward

    Pledge $50 or more About $50

    You will receive a We Flashy (front-side reflective) houndstooth or logo tee, plus party invite and reflective sticker.
    (Shipping to Canada add $5, International add $10)

    Less
    67 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

  4. Select this reward

    Pledge $75 or more About $75

    You will receive one We Flashy (front and back are reflective) houndstooth or safari t-shirt of your choice, plus party invite and reflective sticker.
    (Shipping to Canada add $5, International add $10)

    Less
    25 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

  5. Select this reward

    Pledge $110 or more About $110

    You will receive either a cubed We Flashy sweatshirt (front reflective only), or a We Flashy hoodie (front and back reflective) with your choice of pattern (unicorns or houndtooth), plus party invite and reflective sticker. (Shipping to Canada add $5, International add $15)

    Less
    18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

  6. Select this reward

    Pledge $125 or more About $125

    You will receive one limited-edition nautical striped We Flashy sweatshirt, plus party invite and reflective sticker. (Shipping to Canada add $5, International add $15)

    Less
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

  7. Select this reward

    Pledge $350 or more About $350

    Oh, you flashy, huh? Well then customize your own We Flashy set of two items (sweatshirt, hoodie, tank, shorts, etc). Mindy and I will work with you to create your own one-of-a-kind design. Plus you'll be receiving a logo t-shirt, party invite and reflective sticker.
    (Shipping's on us)

    Less
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (45 days)