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I need your support to release my debut album and the first 2 music videos.
257 backers pledged €9,425 to help bring this project to life.

About

Alex Serra // Debut Album & Music Videos project video thumbnail
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€9,425

257

 Clica aquí para leer la versión en español.

Hi, I am Alex Serra (also known as Gato Suave), musician and audiovisual artist from Barcelona. I need your support to release my debut album and to produce 2 music videos. 

I started making music back in 2006. I was terrified to sing in public so I began to sing cover songs on Youtube. To my surprise I received so much support from people all over the World, and it encouraged me to continued sharing. It's been 13 years and 155 songs so far. 

When Youtubers asked me 'when are you going to release an album?' I didn't know what to answer, I didn't feel ready to make my own music. In 2012 I decided to quit my "normal life" and travel the world to find inspiration for my songs. 

The last seven years of my life have been incredibly challenging and transformational. I met people that encouraged me to face my fears and to start sharing my talent with more confidence. I fell in love with my wife Anita in Argentina, who became a super powerful influence for me. I joined an African pop band in South Africa called Native Young, traveled all over the country and toured Europe with them. These experiences transformed the way in which I see the world.

Native Young (South Africa, 2014)
Native Young (South Africa, 2014)

In 2016 everything changed for me. Anita and I were banned from South Africa and we were forced to face a big change in our lives. We decided to move to Barcelona and start something new.

I decided to leave 'Native Young' since I wasn't allowed back in the country, and I began to focus on creating my own songs. A year later I had a collection of songs inspired by all the experiences I had gone through. 

Shortly after I met an amazing producer called Toti Arimany (producer for artists such as Manu Chao and Macaco). We connected from day one and he brought a whole new dimension to the project. We are working together on my debut album titled 'In the Real World' that we truly believe is going to inspire many people all over the world. It's a blend of Soul, Organic electronic beats, and loads of experimental flow

Here are the artists that we are working with: 


Marty Trystram is a super talented comic artist from France I met in one of my travels. I fell in love with his unique style and asked him to design the artwork for the album. We got together to imagine a fantasy landscape for the cover and the interior of the CD. A space where imagination can run wild. It's going to be epic!  


When I was a kid I used to watch MTV music videos for hours and I would dance in front of the TV like a superstar. It's been my life long dream to record my own music videos. Now I have a beautiful opportunity to create a Universe of music and visuals with this album.

The last two years in Barcelona have been fascinating because I met a lot of inspiring artists that I want to work with in the music videos I want to create. 

Making of the first video (In the Real World)
Making of the first video (In the Real World)

I met Pau Arnal & Kenya Sauer, two mindblowing dancers who introduced me to a huge community of dancers in Barcelona. I met Na Lua, a hipnotic visual artist with whom I started creating shows combining music and visuals. I met Aleix Barba and Marc Sirisi from RVFilms, two amazing videographers with whom I began to experiment with music and film.

We recently got together with all of them plus a team of dancers: Manel Cabeza, Irene Baeza, Aina Lanas, Miriam Salvador; and a production team with: Anitta Moon & Gaby Francisco. And we recorded the footage for what is going to be the first video of the project.

Here's a little snippet of what we are cooking: 

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I want to create videos that inspire and give courage to people, to go beyond their limits, to appreciate the incredible beauty there is in this World, and to bring humans together.


I need your support to finish this project! To release the album and the first 2 music videos.

I have been working on this music for more than two years now, since I began to compose the songs. Now I am working with a huge team of artists on the making of the album and the first two music videos of the project. 

I need money to finish the production and promotion of the album and the first music video, and to start with the production of the second video. 

I need to pay all the artists involved in the project, and I want to keep working and developing this project with them: musicians, dancers, videographers, visual artists, production team... And I also need to cover expenses for equipment rental, logistics and promotion of the project.

Full team
Full team

This is an ambitious project and I really believe that it can have a powerful impact. But I can't do it on my own!

I need your help to be able to make a difference and to stand out in today's music industry. 

Here's how the expenses will work out:

I've put together beautiful rewards for all the supporters of the project.

All of the supporters of the project will appear in the credits of the CD and the music videos as co-producers.

  • You can get a digital copy of the album or a physical copy of the CD signed by myself, or both. 
  • We can get together for a private online Singing Session.
  • And here are some more unique goodies:
In the Real World (Tote Bag / unique design by Anitta Moon)
In the Real World (Tote Bag / unique design by Anitta Moon)
In the Real World (Songbook Cover)
In the Real World (Songbook Cover)
In the Real World (Songbook inside)
In the Real World (Songbook inside)
You are Beautiful (Stickers / unique design by Alex Serra)
You are Beautiful (Stickers / unique design by Alex Serra)
You are Beautiful (Stickers / unique design by Alex Serra)
You are Beautiful (Stickers / unique design by Alex Serra)

Concerts

Playing for people is one of the most rewarding things I ever experinced. I would love to get to know you and play for you and your friends. It could be in your livingroom, at your bar, your music venue, your birthday party, or even at your wedding. We can even organize a private Online concert.

It could be in my hometown of Barcelona, and I can also travel to your country anywhere in the world. You will also get 2 'In the Real World' (Full Bags) with a signed CD, a Songbook, 3 stickers and a Tote Bag.

Private Concert (Anywhere)
Private Concert (Anywhere)

I appreciate you all so much for your support and I am so excited to share my music with you.

Risks and challenges

This is my first Kickstarter and it's already proven to be a big challenge for me. Creating the videos, writing the text, thinking about the rewards, it has been a big learning curve for me. I am fortunate to be working with my friend Gaby Francisco who is an awesome campaign manager, and I am very confident that, no matter what, this is going to be a huge success.

I will do my very best to deliver all the goodies in time. I ask you to be patient because I will do it with my very hands, one by one.

The biggest challenge in this project is to organize such a huge team of artists. All of them have a pretty full agenda and are constantly working in different projects. The budget for my project is already very tight and it is very minimal for the amount of time and energy that it requires.

I want to specify that if we were to go over the goal, this is what would happen.

- Project goal (7.000€): I will be able to release the album and 2 music videos. And it will be absolutely amazing.

- Stretch goal#1 (10.000€): I will be able to include more artists into the project, with higher wages. Create beautiful visuals for the videos and live shows. And also have access to better quality equipment, like film cameras, lighting; and be able to rent out singular spaces to create cinematic looking scenes.

- Stretch goal#2 (15.000€): Better and better work flexibility and higher quality results. Will be able to bring a lot of people together to create transformational art.

- Stretch goal#3 (20.000€ or more): It's free to dream. I have this idea to create a whole movie that will weave together all the songs from the album. A kind of audiovisual psychedelic trip.

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Support

  1. Select this reward

    Pledge €5 or more About $6

    YOUR NAME IN THE CREDITS

    Your name will feature in the credits of the Album and the Music Videos.

    Includes:
    • Name in the Credits (CD & Music Videos)
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    21 backers
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  2. Select this reward

    Pledge €10 or more About $11

    IN THE REAL WORLD (Digital Album)

    Early access to the digital album 'In the Real World' + Name in the credits.

    Includes:
    • In The Real World (Digital Album)
    • Name in the Credits (CD & Music Videos)
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    102 backers
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  3. Select this reward

    Pledge €25 or more About $28

    IN THE REAL WORLD (CD + Digital)

    In the Real World (Signed CD) delivered to your home anywhere in the world +
    Download of the Digital Album +
    Your name in the credits of CD and Music Videos.

    Includes:
    • In The Real World (Digital Album)
    • In the Real World (Signed CD)
    • Name in the Credits (CD & Music Videos)
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    Ships to Anywhere in the world
    37 backers
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  4. Select this reward

    Pledge €40 or more About $45

    IN THE REAL WORLD (Concert Pack)

    In the Real World (Signed CD) delivered to your home anywhere in the world + Download of the Digital Album + 2 Tickets to album presentation (Barcelona or Madrid)

    Includes:
    • In The Real World (Digital Album)
    • In the Real World (Signed CD)
    • Ticket to Album Presentation (Barcelona or Madrid)
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    Ships to Anywhere in the world
    18 backers
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  5. Select this reward

    Pledge €40 or more About $45

    IN THE REAL WORLD (Full Bag)

    In the Real World (Signed CD) delivered to your home anywhere in the world + Download of the Digital Album + Tote Bag (unique designed by Anitta Moon) + Stickers & 'In the Real World' Songbook

    Includes:
    • In The Real World (Digital Album)
    • In the Real World (Signed CD)
    • Tote Bag (unique designed by Anitta Moon)
    • 'In the Real World' Songbook
    • Stickers
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    Ships to Anywhere in the world
    24 backers
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  6. Select this reward

    Pledge €60 or more About $67

    IN THE REAL WORLD (Deluxe)

    In the Real World (Signed CD) delivered to your home anywhere in the world + Download of the Digital Album + Tote Bag (unique designed by Anitta Moon) + Stickers + 'In the Real World' Songbook + 2 Tickets to album presentation (Barcelona or Madrid)

    Includes:
    • In the Real World (Concert Pack)
    • In The Real World (Full Bag)
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    Ships to Anywhere in the world
    24 backers
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  7. Select this reward

    Pledge €100 or more About $112

    PRIVATE SKYPE SINGING SESSION

    In The Real World Digital Album +
    Private Singing Skype Session with myself. We will explore together the limits of our voice.

    Includes:
    • In The Real World (Digital Album)
    • Skype Session for Singers
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    Ships to Anywhere in the world
    Limited 8 backers
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  8. Select this reward

    Pledge €150 or more About $168

    PRIVATE ONLINE CONCERT

    In The Real World Digital Album +
    A private online concert for you and your people. Feel free to request any song you heard me play.

    Includes:
    • In The Real World (Digital Album)
    • Private Online Concert
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    Limited 0 backers
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  9. Select this reward

    Pledge €300 or more About $336

    Private Concert (in Barcelona)

    Yes! I will come play for you and your people at your place in Barcelona or surroundings. Visca!

    Includes:
    • In The Real World (Full Bag)
    • Private Concert
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    Limited 1 backer
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  10. Select this reward

    Pledge €600 or more About $673

    Private Concert (in Spain)

    Ole ole! Vámonos! I will come play for you in Spain. And after the show we can turn it into a collective jam! I will cover the costs to fly or roadtrip myself.

    Includes:
    • In The Real World (Full Bag)
    • Private Concert
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  11. Select this reward

    Pledge €900 or more About $1,009

    Private Concert (in Europe)

    I will come play for you anywhere in Europe. And we will jam together after the show!
    I will cover the travel expenses myself and it would be awesome if you could host me for a day.

    Includes:
    • In The Real World (Full Bag)
    • Private Concert
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    Limited 0 backers
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  12. Select this reward

    Pledge €2,000 or more About $2,242

    Private Concert (in the World)

    Yes! I will fly to India, Brazil, Argentina, USA, you name it. And perhaps you can show me around for a day or two? I will cover the costs of the flight myself (up to 1000€).

    Includes:
    • In The Real World (Full Bag)
    • Private Concert
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    Limited 0 backers
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  13. Select this reward

    Pledge €3,000 or more About $3,363

    IN ART WE TRUST

    We are going to use this money to create ART.
    Music, film, videoclips, concerts...
    And you will be the COPRODUCER and will appear in the credits of all the art pieces we create. And I will love you for the rest of my life!

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Funding period

- (30 days)