Alexander James Watches is a microbrand watch company based in Chicago, IL that has roots in the watch modification world. I started my journey modifying watches, and slowly delved into the world of creating dials and hands. Throughout the last 5 years, I've modified and assembled hundreds of watches and sold thousands of parts, but as a one man shop, have had a difficult time with the demand of existing watches and new projects. In the past, I worked mostly on dress and sport watches, and have been asked by customers time and time again when I'd produce a dive style watch. It's always been on my list of projects to do, but the issue had always been time and funding. Over the last few months, I decided to bite the bullet and start work on a full production run, and I hope to introduce an elegant, affordable watch to both old and new customers.
The NDR001 is intended to be a watch that can be worn for any occasion. While each dial was designed to fulfill different tastes, the overarching design makes this something you can wear to a wedding or to the beach. This watch uses 316L stainless steel for the case, has a screw-down crown, and is water resistant up to 20ATM.
As someone who has been involved with dial production, the dial designs were a focal point to this watch's design.
White Dial - The white dial was inspired by various snowflake style dials, which are typically found in $1,000 watches. I wanted to bring this beautifully textured dial into a more affordable watch.
Black Dial - I wanted to do something a little different with the black dial. You typically see black sunburst dials, ceramic dials, and matte dials. While I was initially leaning towards a matte black dial, I thought a granulated texture would give it a more subtle, rugged look.
Gray Dial - The gray sunburst is a very popular dial from my existing watches, so I thought it would be a great option to include for the NDR001. Everyone who sees these in real life always exclaims that it looks way better in person. While the online pictures may not do it justice, I think the photos do a good job at showing the beautiful colors that are produced under different lighting.
The NH35 is one of Seiko's workhorse movements, and one that I am extremely familiar with. While my supplier has its own Quality Control procedures in place, I plan on checking every single watch that comes through as well. Using a movement I am familiar with will help with my ability to work through any movement related issues that may arise when doing my own Quality Control checks.
Sapphire crystal is pretty much the gold standard for watches these days. This watch in particular uses a slightly double domed sapphire crystal. Sapphire crystal is the most scratch-proof material that is typically used in watches. The double domed crystals are a bit more shatterproof than flat crystals, and gives the watch a nice profile when looking at it from an angle.
The watch uses BGW9 lume for dial, hands, and ceramic bezel insert. Though it appears white during the daytime, it glows a nice blue tint at night.
The Case and Bracelet
The case and bracelet both use 316L stainless steel. While the case is mostly brushed, there are polished bevels that line the lugs, breaking up the front and the side of the lugs. The crown screws down and is signed, while the bracelet uses a standard oyster clasp with the Alexander James Watches logo. The watch uses a 120 click coin edged bezel with a lumed ceramic bezel insert. Additional specifications can be seen below.
The timeline above shows that the estimated delivery being in June. While this a very solid projection based on speaking with my suppliers and my past experience, this is not a guarantee. Please see the Risks and Challenges section below for further detail.
Stretch Goal - $35,000
If our stretch goal of $35,000 is met, we will be working with our manufacturers to include an NBR Rubber Tropic Style strap to go with each NDR001 Dive Watch. The extra strap will not effect the production timelines, and will hopefully ship with the completed NDR001s. Our priority will be in delivering the NDR001s with stainless steel bracelets, and if the straps are delayed, they will be shipped after the watches.
All watches ship from the USA using USPS Priority Shipping. Shipping within the continental USA is free, while all other countries starts at $30. For buyers outside of the United States, you will be responsible for customs charges. Please note that I do not have control over what customs may do or how long an item may be held in customs. After it is shipped, questions should be directed to your local postal service.
Due to regulations, we will not ship to the following countries: Cuba, Iran, North Korea, Sudan, and Syria.
All watches come with a 1 year warranty covering manufacturing defects. Drops, bumps, magnetism, or any other sort of accident or wear based damaged will not be covered.
More photos of the watches can be found on my Instagram account, which I try to update daily. Below are some of my favorite shots I've taken so far.
Risks and challenges
Having worked with many different suppliers in the past, the biggest risk is keeping with the proposed timelines. Although I've accounted for the typical delays I've seen in the past, estimates are just that, estimates. While I've gotten more comfortable with building in delays, things that are less predictable like weather can still effect production facilities and timelines. I will do my best to keep the community updated with anything that comes up that can impact the delivery timeline.Learn about accountability on Kickstarter
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