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329 backers pledged NOK 1,394,846 to help bring this project to life.

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Swiss Made Automatic Watches at Market-Leading Prices!

NOK 1,394,846

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Only 1 day left... secure yours at heavily discounted prices now!

Our watch is ranked among the Top 10 watches you can buy below $1,000 "In terms of watchmaking brilliance, the DESIGN 1 from Alexander Venacci reigns supreme on this list." – Haulogerie   

The price here on Kickstarter starts at only $375 - 54% off the future retail price!

Kickstarter is a crowdfunding platform where new brands and projects see the light of day with help from you as a backer of the project. In return you get the opportunity to order quality products at heavily discounted prices compared to future retail price. You will find our project video at the top of the site.

 
 
The Norwegian Financial Daily
The Norwegian Financial Daily

We are two brothers from Norway with a great interest in high-quality mechanical watches. Two years ago, we had some initial thoughts and ideas on a concept and design. We decided to go for it and transform those ideas into our own Swiss watch brand. When we launch the project on Kickstarter, it will be the result of two years’ hard work. We have gone the tough road at every step of the process to make this happen.

We see other watches with the same quality, movement and materials as ours which often retail at twice our price. Our strategy is to cut all the intermediaries, cut the fixed costs and sell directly from the factory, and in such way we enable our customers to make the best watch buy! 

Our main goals with this project:  

  • Give everyone the opportunity to express themselves with quality 
  • By offering Swiss Made Automatic watches of the highest quality 
  • With a unique, classic and timeless design  
  • At affordable and market-leading prices in our segment
40mm watch
40mm watch
36mm watch
36mm watch

In order to meet our stringent requirements for quality, details and craftsmanship, we had no other choice than to manufacture Swiss Made. Switzerland has been manufacturing watches for centuries and sets the bar when it comes to high-end watchmaking. We collaborate with a highly recognized supplier in Switzerland who, for decades, has manufactured watches for many international brands.

The watchmaker assembles the prototypes
The watchmaker assembles the prototypes

From initial thoughts to creation of a 3D model, the work of developing the design took about one year. Except for the mechanical movement, we created the design of every part of the watch, including the case, crown, back case, dial and hands.

We have chosen the model name DESIGN 1 because it’s our first design. You will find the model name and a unique serial number engraved on the back case of the watch.

Our main goals in the design process:

  • Develop our own unique design for every part of the watch
  • With a classic and timeless yet contemporary aesthetic
  • That stands out, will be recognized by others and will be relevant for decades to come
Silver-Black with Mesh strap
Silver-Black with Mesh strap
 

"I was thoroughly impressed with the DESIGN 1. It carries with it elements and inspiration from pieces costing a hell of a lot more money. It holds its own as a very capable watch you can wear with anything, and its modern-centric design is certainly one that I can relate to." - Haulogerie

The watch is available in two sizes: 40mm initially intended for Men and 36mm initially intended for Women. Other than the size, there is no difference between the two, and the unisex design means that either model size can be suitable for both genders, depending on customer preference.  

We chose these specific watch sizes to ensure that they will be a comfortable fit for all wrist sizes. Due to the slim case and short lug-to-lug length and crown width, our watches are easy to wear; the aesthetic is versatile in that the watch can be worn with – and complement – any outfit.

Size chart
Size chart
Size illustration
Size illustration

"The Design 1 will be offered in two different case sizes. Well done Alexander Venacci! I applaud this decision, and would like to see other micros taking this step to welcome more female collectors into their brands." - The Wrist Watch Review

We encourage everyone to consider ordering several watches, since you will get most value per watch and it`s also an excellent gift to a beloved one!

If you order Reward #7 - #10 the price per watch is almost identical to the "1 Watch - Super Early Bird" offer, and you will receive additional strap types at the same time.

Great looking pair!
Great looking pair!

You can choose between 4 base color combinations:

1) Rose gold - Black

  • Rose gold case
  • Black dial and crown
  • Black Italian leather strap
  • 40mm or 36mm size

2) Rose gold - White

  • Rose gold case
  • White dial and crown
  • Brown Italian leather strap
  • 40mm or 36mm size

3) Silver - Black

  • Silver case
  • Black dial and crown
  • Black Italian leather strap
  • 40mm or 36mm size

4) Silver - White

  • Silver case
  • White dial and crown
  • Brown Italian leather strap
  • 40mm or 36mm size
  
  • A choice of several strap types and colors for different outfits and occasions makes the watch more versatile and useful.
  • All our strap types have Quick Release function, so you can easily change strap.

The 3 additional strap types:

1) Mesh 

  • Material: 316L stainless steel
  • Color: Rose gold or Silver
  • Size: 20mm (40mm watch) or 18mm (36mm watch) 
Rose gold or Silver
Rose gold or Silver
40mm watch with 20mm Mesh strap
40mm watch with 20mm Mesh strap
36mm watch with 18mm Mesh strap
36mm watch with 18mm Mesh strap

2) Made in Italy Suede leather 

  • Material: Italian Suede leather
  • Colors: 8 color options
  • Size: 20mm (40mm watch) or 18mm (36mm watch)
  • Buckle: 316L stainless steel pin buckle
  • Buckle color: Rose gold or Silver 
8 color options
8 color options
40mm watch with 20mm Italian Suede strap
40mm watch with 20mm Italian Suede strap
36mm watch with 18mm Italian Suede strap
36mm watch with 18mm Italian Suede strap

3) Perlon 

  • Material: Braided nylon
  • 2 pcs loose quick release spring bars included, since the Perlon strap is one piece.
  • Colors: 11 color options
  • Size: 20mm (40mm watch) or 18mm (36mm watch)
  • Buckle: 316L stainless steel pin buckle
  • Buckle color: Rose gold or Silver
11 color options
11 color options
40mm watch with 20mm Perlon strap
40mm watch with 20mm Perlon strap
36mm watch with 18mm Perlon strap
36mm watch with 18mm Perlon strap
All our strap types have Quick Release
All our strap types have Quick Release
Specs
Specs

MOVEMENT: STP 1-11 Swiss Made Self-winding Automatic movement with 26 jewels, 28.800 vibrations per hour or 8 vibrations per second (4Hz) and 44 hours power reserve.  

Unlike a cheap battery-powered Quartz movement, where the second hand is ticking only once per second, the Automatic movement vibrates eight times per second, which gives the aesthetic of compelling quality when the second hand is floating. 

In addition to being a piece of art, Automatic movement means the watch is running by itself, so you will never have to worry about changing a battery, and it`s eco-friendly at the same time.

CASE: 316L stainless steel with a combination of brushed and polished finish, which gives the case a high-end look.

CROWN: 316L stainless steel with a combination of brushed and polished finish.

COATING: PVD coating on the Rose gold versions. Extremely durable and long lasting coating.

DIAL: Handcrafted markers with a combination of brushed and polished finish, which gives the dial a high-end look. Matte black or white dial plate. Swiss Super-LumiNova BGW9 on the hands and on the logo at 12, which enables you to see what the time is in the dark.

CRYSTAL: Sapphire crystal. Three layers anti-reflective coating. Second only to diamonds regarding its hardness, making it extremely scratch resistant and durable. The sapphire crystal also retains its brand-new appearance over time and gives a high-end feel in the way it reflects the light.

BACK CASE: 316L stainless steel with a combination of brushed and polished finish. Engraved model name and a unique serial number. Extra hard K1 glass and four polished screws. 

STRAP: Made in Italy leather strap with classic crocodile pattern. Matte black or brown color. Quick-release function. 316L stainless steel pin buckle with a combination of brushed and polished finish.

WATER RESISTANCE: 10 ATM. The watch can be worn in the rain, in the shower and during standard swimming. Do not wear while diving or jumping into water (i.e. if submerging underwater at length or at speed).

The watches are delivered with a unique Warranty Certificate, which guarantees your watch against defects in material or workmanship for a period of two years from the date we ship your watch. Our International Warranty is the same standard as other Swiss Made watch brands.

A Warranty Certificate follows the watch
A Warranty Certificate follows the watch
36mm watch with 18mm Italian Suede strap
36mm watch with 18mm Italian Suede strap
40mm watch with 20mm Italian Suede strap
40mm watch with 20mm Italian Suede strap
36mm watch with 18mm Mesh strap
36mm watch with 18mm Mesh strap
40mm watch with 20mm Italian Suede strap
40mm watch with 20mm Italian Suede strap
36mm watch with 18mm Perlon strap
36mm watch with 18mm Perlon strap
36mm watch with 18mm Perlon strap
36mm watch with 18mm Perlon strap
40mm watch with 20mm Italian Suede strap
40mm watch with 20mm Italian Suede strap
Rose gold-White with Mesh strap
Rose gold-White with Mesh strap
40mm watch with 20mm Italian Suede strap
40mm watch with 20mm Italian Suede strap

Top 10: Our Favourite Watches Under $1,000  

"In terms of watchmaking brilliance, the DESIGN 1 from Alexander Venacci reigns supreme on this list. Its aesthetic design is reminiscent of that from the Patek Philippe Nautilus collection, but instead of it being a typical homage piece, it instead has a very unique and very individualistic look to it that I personally love. It’s powered by an automatic movement that compliments the soft look of the watch incredibly well, and in terms of quality watchmaking in its entirety, I think it’s safe to say that the DESIGN 1 is one of our favourites." - Haulogerie 

We will keep you updated and informed throughout the process, both during the campaign and afterwards. We are very excited about getting our watches out on the market and we are one hundred percent sure that you will not regret the wait when you receive your watch.

Sincerely from the founders,

Alexander and Christoffer

 

Risks and challenges

As we have already manufactured prototypes that have undergone all the necessary rounds of quality testing, everything is ready to start the production after a successful launch. So, the only risk associated with this project will be any delays beyond our control that may arise in the timeline and delivery of your watch.

There is always a possibility that suppliers do not deliver on time, but we have worked hard with our suppliers during the process of completing all the technical drawings and the prototypes, so we are very confident that they will deliver on time.
There is also a possibility that shipping and customs may cause a delay in delivery in some respective countries.

Towards counterbalancing the above-mentioned scenarios that are beyond our control, we have added a buffer to the timeline which takes into account the possibility of those delays.

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Support

  1. Reward no longer available

    Pledge NOK 2,499 or more About $290

    1 WATCH - SUPER EARLY BIRD

    You save 62% on future retail price.

    You choose size and color later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 1x Watch
    • 1x Made in Italy leather strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 49 backers
    NOK
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  2. Select this reward

    Pledge NOK 2,999 or more About $348

    1 WATCH - EARLY BIRD

    You save 54% on future retail price.

    You choose size and color later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 1x Watch
    • 1x Made in Italy leather strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 171 backers
    NOK
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  3. Select this reward

    Pledge NOK 3,499 or more About $406

    1 WATCH + 1 ADDITIONAL STRAP

    You save 49% on future retail price.

    You choose size and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 1x Watch
    • 1x Made in Italy leather strap
    • 1x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    NOK
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  4. Select this reward

    Pledge NOK 3,999 or more About $464

    1 WATCH + 3 ADDITIONAL STRAPS (LIMITED)

    You save 51% on future retail price.

    You choose size and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 1x Watch
    • 1x Made in Italy leather strap
    • 1x Mesh strap
    • 1x Made in Italy Suede leather strap
    • 1x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 36 backers
    NOK
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  5. Select this reward

    Pledge NOK 4,499 or more About $522

    1 WATCH + 3 ADDITIONAL STRAPS

    You save 45% on future retail price.

    You choose size and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 1x Watch
    • 1x Made in Italy leather strap
    • 1x Mesh strap
    • 1x Made in Italy Suede leather strap
    • 1x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  6. Select this reward

    Pledge NOK 4,999 or more About $580

    1 WATCH + 6 ADDITIONAL STRAPS

    You save 45% on future retail price.

    You choose size and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 1x Watch
    • 1x Made in Italy leather strap
    • 1x Mesh strap
    • 2x Made in Italy Suede leather strap
    • 3x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NOK
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  7. Select this reward

    Pledge NOK 5,499 or more About $638

    2 WATCHES + 3 ADDITIONAL STRAPS

    You save 63% on future retail price.

    You choose sizes and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 2x Watch
    • 2x Made in Italy leather strap
    • 1x Mesh strap
    • 1x Made in Italy Suede leather strap
    • 1x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    27 backers
    NOK
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  8. Select this reward

    Pledge NOK 5,999 or more About $696

    2 WATCHES + 6 ADDITIONAL STRAPS

    You save 63% on future retail price.

    You choose sizes and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 2x Watch
    • 2x Made in Italy leather strap
    • 2x Mesh strap
    • 2x Made in Italy Suede leather strap
    • 2x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    NOK
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  9. Select this reward

    Pledge NOK 7,999 or more About $928

    3 WATCHES + 6 ADDITIONAL STRAPS

    You save 65% on future retail price.

    You choose sizes and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 3x Watch
    • 3x Made in Italy leather strap
    • 2x Mesh strap
    • 2x Made in Italy Suede leather strap
    • 2x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    NOK
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  10. Select this reward

    Pledge NOK 10,999 or more About $1,277

    4 WATCHES + 10 ADDITIONAL STRAPS

    You save 66% on future retail price.

    You choose sizes and colors later on,
    we will contact you by email and guide you.

    Norwegians: frakt representerer momsen.

    Free shipping worldwide!

    Thank you so much for your support!

    Includes:
    • 4x Watch
    • 4x Made in Italy leather strap
    • 2x Mesh strap
    • 4x Made in Italy Suede leather strap
    • 4x Perlon strap
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    NOK
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Funding period

- (20 days)