About this project
$6000: If we reach $6000, all backers will receive an ebook on Mixology. It will include history on the Cocktail in America, techniques for balancing your drinks and a discussion of the different styles and important brands of gin and whiskey and how to make great cocktails with them. It will also be packed with a bunch of Cocktail Crate's favorite cocktails, including some originals that employ Cocktail Crate mixers in more complex ways. It will be awesome, so spread the word!
It Began With A Passion for Great Drinks
Hey guys! I'm Alex, a native New Yorker with a passion for great flavors and interesting cocktails. When I moved back to New York after college, I became completely immersed in the New York City cocktail scene. Hidden bars, delicious drinks, a uniquely American art form. What's not to love? Pretty soon I was regularly visiting the most innovative bars, like Milk & Honey and Pegu Club, reading every cocktail book I could get my hands on, and spending hours at home experimenting with my own cocktail recipes.
I love to cook, and to me, learning how to make a great cocktail is a natural extension of the skills I picked up during years of helping to cook dinner while growing up. After much fine tuning, I developed a number of my own recipes for drinks that have been a big hit with my family and friends.
And the Recognition of a Problem
New Yorkers love a good cocktail. When we go out, we are often happy to spend $10, $12, even $15 or more on a single drink as long as it is delicious, interesting, and prepared with fresh ingredients by a bartender who knows what he or she is doing. Why do we do this? Because life is too short to be drinking bad cocktails!
Unfortunately, many of us just don't have the time, access to ingredients, or knowledge required to make great cocktails and mixers at home. When we have friends over, we end up buying sodas, juice, or maybe a high fructose corn syrup filled cocktail mixer. Often, we just don't even try and grab a bottle of wine. We end up only enjoying high qualify, fresh cocktails when we go out--and pay at least $12 per drink.
The Cocktail Crate Solution
Cocktail Crate is my way to share my fresh, handmade mixers with my fellow New Yorkers. The mixers will be handcrafted by me using as many organic ingredients as possible in an incubator kitchen in Long Island City. They will be sent to you fresh, with no preservatives or artificial flavors, in time for your party or dinner.
Each mixer will be packaged in a 750ml bottle that will make about 15 drinks. The Cocktail Crate will also include recipe cards which describe clearly the ratio of mixer to base liquor that creates the best flavor, as well as which base liquors should be used.
What the Money Will Go Toward
I have already finalized several recipes, worked with the post office, Fedex, and UPS to determine the optimal shipping solution, obtained my New York City Food Handler's Certificate, and identified a kitchen incubator in my neighborhood called "The Entrepreneur's Space" where I can create the first batch of Cocktail Crates.
I've launched this Kickstarter Campaign because I need help raising the funds that will allow me to get into the kitchen incubator and produce that first batch. Beginning production requires obtaining a food processor license ($400), buying a professional juicer and other equipment (~$300-$400), buying insurance ($500-600), forming an LLC ($200), buying a large amount of glass bottles ($500-600+), having the Cornell Scheduled Process done on my recipes ($~200), buying large amounts of ingredients such as lemons, limes, cinnamon, and turbinado sugar, and finally renting out time in the kitchen which costs over $200 per shift.
If you help me to realize my dream of supplying New Yorkers with fresh, local, handcrafted cocktail mixers, you will not only have my sincere thanks, but you will also get one of the great rewards listed on the right. Check them out!
Cocktail Crate mixers are NON-ALCOHOLIC, and at this time are only offered to people who live within the 5 boroughs of New York City. The restriction to NYC is due to the fact that I want to be able to get the mixers to you fresh without breaking the bank. For now, that means delivering only to New York City. For the $250 donation, I may be able to hand deliver to the wider New York metro area, but please contact me before donating. People anywhere can donate at the $5 level!
Once Cocktail Crate is up and running, we have pledged to donate 10% of profits to local NYC based not-for-profits with a focus one organizations promoting food access and financial empowerment.
Special thanks to Brendan Schlagel for video production, Jinjin Sun for help great illustration, Quynh Do for incredible support and "If I Can't Dance It's Not My Revolution" by Quantum Jazz (http://quantumjazz.net/).
Risks and challenges
The greatest challenges to my project are related to delays in being able to produce my product in the kitchen incubator, "The Entrepreneur Space" in Long Island City. This comes from the large number of requirements that must be met before production can begin, and the delays that come from needing multiple approvals from different levels of New York government. Before I can begin production, I need insurance, a food handlers' certificate, a food processors' license, and Scheduled Process for my recipes, which is essentially official approval of the recipes and the directions on how to prepare them. Some of these requirements can take one to two months to clear. I have begun many of the steps, but some things I cannot begin until this Kickstarter Campaign proves successful.
I know I am qualified to meet these challenges because I have experience managing projects with many moving parts: I worked over a year in management consulting and I will also have the full support and resources of the incubator kitchen whose mission is to help food startups in NYC.Learn about accountability on Kickstarter
For now, shipping of Cocktail Crates will primarily be to the New York City area. The restriction to NYC is due to the fact that I want to be able to get the mixers to you without shipping costs becoming too high. If you would like a Cocktail Crate shipped to outside NYC, please add $10 to your pledge.
After January, Cocktail Crate will begin bartending services to some NYC based not-for-profit organizations at or very close to the cost of materials used. If you are interested in finding out if Cocktail Crate can be a part of one of your future events, just reach out to me!
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