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Co-create, ideate and run productive brainstorming sessions with these "what if" questions cards.
Co-create, ideate and run productive brainstorming sessions with these "what if" questions cards.
Co-create, ideate and run productive brainstorming sessions with these "what if" questions cards.
177 backers pledged €19,611 to help bring this project to life.

About

Triggers: a powerful ideation tool for any creative project project video thumbnail
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Triggers: a powerful ideation tool for any creative project

€19,611

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GENERATE IDEAS FOR ANY DESIGN, STRATEGY AND ADVERTISING PROJECT

Triggers is a set of cards with "what if" questions that open paths to solve whatever creative project you are facing. All of them are designed to immediately spark thoughts in your head, making the idea-generation process smooth, open and fun, avoiding the creative block and pushing ideas further.   

SIMPLE AND STRAIGHTFORWARD

It works in just three simple steps: 

1. Define your problem. Whatever it is. Make it simple and straightforward.  

2. Take a Trigger card. Read the "What if" question on the card.

3. Brainstorm ideas. Use the question to create ideas to solve your problem.

It's extremely simple and fun. You can use them with your team, clients and students.

USERS FEEDBACK

The first generation of Triggers cards has been used in more than 20 countries and by some of the best creative agencies out there. We compiled some of the quotes we have heard this year and a half.

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Some of the companies that are already using Triggers
Some of the companies that are already using Triggers


 OUR DECKS

After selling out our first four decks (Essential, User-Centric, Innovation and Serendipity), we are back on Kickstarter to launch four new decks (Brand Strategic, Graphic, Storytelling and Business Design) with a brand new design, reviewed questions, reprint our original decks and add a Spanish edition too.

Our four new decks
Our four new decks

Brand Strategy Deck (New!) 

With "what if" questions related to brand purpose and behaviours. Use this deck to position and create meaningful brands, find opportunities and expand your company’s personality. 

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Brand Strategy Deck
The Brand Strategy Deck

Graphic Deck (New!)
 

With "what if" questions related to graphic solutions. Use this deck to ideate about visual and graphic ideas. It can be used in any design project like posters, websites and packaging.

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Graphic Deck
The Graphic Deck

Storytelling Deck (New!)
 

With "what if" questions related to story structures and purposes. Use this deck to find narratives and ways to tell a story. It could be used in campaigns, social media, videos and communication pieces. 

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Storytelling Deck
The Storytelling Deck

Business Design Deck (New!)
 

With "what if" questions related to market opportunities and monetisation. Use this deck to design strategies and expand current business plans. Find new market opportunities and rethink your company model.

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Business Design Deck
The Business Design Deck

Campaign Deck (Reprint) 

With "what if" questions related to communication purposes. Use it to create campaigns, ads, posters and promotion tools. (Previously named Essential Deck). 

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Campaign Deck
The Campaign Deck

Human-Centric Deck (Reprint) 

With "what if" questions related to human needs, emotions and how you'll make people feel. Use it to create new products/services ideas and innovation that put people in the centre. (Previously named User-Centric Deck). 

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Human-Centric Deck
The Human-Centric Deck

Innovation Deck (Reprint)

With "what if" questions related to digital, tech social trends. Use it to create edgy ideas, new products/services, campaigns, and projects focused on Millennials. 

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Innovation Deck
The Innovation Deck

Serendipity Deck (Reprint) 

With mostly random and fun "what if" questions. Recommended for those who look to generate out-of-the-box ideas. Use this deck to create advertising, storytelling, campaigns, and space ideas. 

It includes 60 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The Serendipity Deck
The Serendipity Deck

The Complete Collection

All our decks are combinable between them, so you mix them to create a powerful framework to solve any project.

It includes 480 trigger cards, instructions and an idea-filtering exercise. Shipping in May 2018.

The complete collection
The complete collection

SPANISH EDITION AVAILABLE  

¡Hola! ¡Todos nuestros mazos están ahora disponibles en español! Solo tendrás que hacer una contribución por la cantidad de mazos que quieras y añadir la opción cuando la campaña finalice :D

COMBINE IT WITH OTHER METHODS  

You can use the cards to improve or extend your current favourite methods. Triggers works great with design sprints, canvases, service design processes and any other creative method.

Workshops using with Triggers
Workshops using with Triggers
Use it in workshops and co-creating. It's a perfect tool for collaboration
Use it in workshops and co-creating. It's a perfect tool for collaboration

NEW FORMAT AND DESIGN 

Triggers bigger size (left) compared to previous size (right)
Triggers bigger size (left) compared to previous size (right)

Before reprinting the old decks, we took time to review and improve some of the questions we had. We also made our cards bigger and enhanced our packaging to make it more durable and resistant.    

The prototype of the new design
The prototype of the new design

ROAD MAP

We have been working hard since late 2017, that's why we are ready to start production as soon as the campaign finishes and begin shipping in mid-May.

OUR STORY 

Triggers is a project by Alejandro Masferrer. The first decks launched in September 2016 on Kickstarter. Since then, Triggers has helped designers, creatives and strategist all around the world to co-create and make their brainstorming sessions sharp and efficient. 

Alejandro, Triggers creator and design facilitator
Alejandro, Triggers creator and design facilitator

During his ten years career, Alejandro Masferrer has gained a vast experience with processes and teams. He has facilitated sessions for organisations like the BBC, adidas, Red Bull, Ogilvy, Internet Age Media and B-Reel.   

TEAM OF ADVISORS

For this next move, we are determined to make Triggers the best companion for your ideation sessions, and for that, we thought we could use some help. We curated a brilliant list of advisors for each deck who helped us curate and co-create the questions for each pack.

Here is the complete list:

Brand Strategy Deck 
Karl Dunn (Brand Innovation head @ Saatchi & Saatchi, Los Angeles), Thierry Brunffaut (Partner @ BaseDesign, Brussels) and Santos Henarejos (Head of Brand and Design @ Erretres, Madrid).

Co-creation session for the Brand Strategy Deck
Co-creation session for the Brand Strategy Deck

Graphic Deck
Veronica Fuerte (Founder @ HeyStudio, Barcelona) and Kees Bakker (Freelance designer, Amsterdam). 

Co-creation session for the Graphic Deck
Co-creation session for the Graphic Deck

Storytelling Deck
Denisse Ariana (Senior Copywriter @ Vice, Stockholm), Janelle Anne (Senior Copywriter @ Vice, New York), Chuk Ikéh (Content Designer @ Fjord, Madrid) and Vincenzo Angileri (Editorial director and Narrative Strategist @ Folch, Barcelona).

Co-creation session for the Storytelling Deck
Co-creation session for the Storytelling Deck

Business Deck
Simon Karlsson (Business Designer @ DMI , Barcelona), Monica Alonso (Digital Transformation Consultant, Barcelona) and Filipa Silva (Business Designer @ Fjord, Madrid).

Co-creation session for the Business Design Deck
Co-creation session for the Business Design Deck

*******

Triggers Kickstarter video was recorded and produced by Andoni Beristain. Special thanks to Pere for the awesome theme song.

Risks and challenges

Triggers is now a year and a half old. We already have experience with the project and have tremendous positive feedback from our users. Budget and production are also under control. That's why we can begin delivery as soon as in May.

We could only see potential slight delays in the production time, but that shouldn't be the case.

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge €35 or more About $41

    One deck (Early bird)

    One Triggers deck of your choice. Includes a total of 60 trigger questions. Available in English and Spanish.
    Retail price: 49 €

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    Pledge €40 or more About $47

    One deck (Early bird II)

    One Triggers deck of your choice. Includes a total of 60 trigger questions. Available in English and Spanish.

    Retail price: 49 €

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    Pledge €49 or more About $57

    One deck

    One Triggers deck of your choice. Includes a total of 60 trigger questions. Available in English and Spanish.

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    Pledge €70 or more About $82

    Two decks (Early bird)

    Two Triggers decks of your choice. Includes a total of 120 trigger questions. Available in English and Spanish.
    Retail price: 98 €

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    Pledge €80 or more About $94

    Two decks (Early bird II)

    Two Triggers decks of your choice. Includes a total of 120 trigger questions. Available in English and Spanish.
    Retail price: 98 €

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    Pledge €98 or more About $115

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    Pledge €105 or more About $123

    Three decks (Early bird)

    Three Triggers decks of your choice. Includes a total of 180 trigger questions. Available in English and Spanish.
    Retail price: 147 €

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    Pledge €140 or more About $164

    Four decks (Early bird)

    Four Triggers decks of your choice. Includes a total of 240 trigger questions. Available in English and Spanish.
    Retail price: 196 €

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    Pledge €147 or more About $172

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    Pledge €196 or more About $230

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    Pledge €210 or more About $246

    Six decks (Early bird)

    Six Triggers decks of your choice. Includes a total of 360 trigger questions. Available in English and Spanish.
    Retail price: 294 €

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    Pledge €280 or more About $328

    Complete collection (Early bird)

    Eight Triggers decks, our complete collection. Includes a total of 480 trigger questions. Available in English and Spanish.

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    Pledge €310 or more About $364

    Complete collection (Early bird II)

    Eight Triggers decks, our complete collection. Includes a total of 480 trigger questions. Available in English and Spanish.
    Retail price: 392 €

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    Pledge €380 or more About $446

    Complete collection (Early bird III)

    Eight Triggers decks, our complete collection. Includes a total of 480 trigger questions. Available in English and Spanish.
    Retail price: 392 €

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    Pledge €392 or more About $460

    Complete collection

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    Pledge €500 or more About $586

    Personalised decks

    Get The Complete Collection and personalise the packaging with your company logo. Brag with your clients, students and friends. Available in English and Spanish.

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    Pledge €700 or more About $821

    Workshop + Complete Collection

    Get a one-day workshop on ideation and group dynamics facilitated by Alejandro (Triggers creator) + The Complete Collection of Triggers cards.

    (Only available in Europe. Get in touch to ask for availability in other countries. Travel expenses not included)

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Funding period

- (30 days)