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A Spring Festival Pin & Art Celebration
A Spring Festival Pin & Art Celebration
246 backers pledged $14,174 to help bring this project to life.

About

The Essence of Red: Lunar New Year Enamel Pins

$14,174

246

Our Kickstarter, The Essence of Red: A Lunar New Year Pin & Art Celebration, is finally live! This project aims to capture the legends of the Spring Festival in creative ways that you can treasure. As an event that's observed across the globe, many different cultures tell their own stories of what the holiday means to them, but one thing remains the same: it's a celebration that holds the warmth of the season.

These little trinkets aim to carry the well wishes of the new year and the treasures in the stories we pass down. Whether you celebrate with family, friends or both, we truly hope you'll join us on our exploration of this annual festival! 

These are the currently available pins. When we unlock more, we'll expand this image (potential of 17 pins)! Please check out the stretch goal section for the upcoming pin unlocks.
These are the currently available pins. When we unlock more, we'll expand this image (potential of 17 pins)! Please check out the stretch goal section for the upcoming pin unlocks.
We've also added foiled postcards to all 2+ pin orders! :)
We've also added foiled postcards to all 2+ pin orders! :)
We've unlocked a second postcard for the project!
We've unlocked a second postcard for the project!
Each backing card comes with foiled accents on the front and back. The back are customized for each pin, including handwritten lettering in traditional Chinese.
Each backing card comes with foiled accents on the front and back. The back are customized for each pin, including handwritten lettering in traditional Chinese.

While the duo that run Alchemy Art focus on merch, one of our main goals is to continue collaborating with members of our group. For that cause, we've pulled artists from our roster to lend us their talents, illustrating the Lunar New Year in postcards, fine art prints and stickers. In unlockable stretch goals, you'll see these become either free add-ons or additional items to get from our store.  

With the Essence of Red project, you'll see works from Chrisqi (postcard), Landylachs (fine art print), Tetraethyl (postcard), Jessica M. [Thunderpot] (fine art print), KoboldArt (stickers), Yanli Wang (box art), and Isvoc (postcard).

Stretch Goals:

Current Status: Welcome to the exciting start to the campaign! We are currently funding the beginning portion of unlocks, which features the Dog, the Pig and the Rat, along with the Celestial Dragon. These four are unlocked when we hit the goal for the campaign, and there are a bunch of additional pins (and more rewards) already planned.

You'll be able to find more information on our stretch goal unlocks on our store soon. [Note: There are two dragon variations - one Zodiac and one Celestial.]

Why Buy or Gift These Pins?:

When many of us were little, we heard stories of the Lunar New Year festival. Many will remember the tales of the zodiac guardians and the Cat, or the reason why we get red envelopes, or the monster named Nian. Some of us, instead, fell in love with these myths as we got older, discovering them through friends, strolling through Chinatown or seeing the festival lanterns in the sky. Whatever the case is, we hope that you and your loved ones will come celebrate with us. 

Below, we've illustrated some general recommendations for how to use pins and the relevant years and traits for each animal of the Zodiac, if you're providing one as a gift for a loved one (referenced from ChinaHighlights.com).

General Information:

Pin Add-ons/Pin Selection Process:

For this campaign, we will be using a post-campaign backer system to send out surveys. In that survey, you'll be able to choose your pins from any unlocked designs, along with add additional items that popped up that you might like (including prints, more postcards and stickers).

Feel free to figure out how many pins you want now and pledge, but you'll also have opportunities to get what you want later. Don't have a credit card? No problem, add yourself to our mailing list! We hope to have some stock of all unlocked pins in the store later - the price will be a touch higher, though, and the Kickstarter exclusive items won't be included.

Prints:

Fine art prints are made on fine art paper with archival (museum quality) giclee inks locally in the states. We adore our printer for these, and have printed with them for several prior projects with amazing results.

When unlocked, prints will go in the add-on system as optional additional items. They are, however, shipped separately (will be most likely sooner than the rest of the campaign, since everything is local). We'll add a banner of available prints if they're unlocked.

Production:

Production is relatively short for pins! We'll begin processing the molds during the campaign to start the process, and then placing the order after the funds arrive (about 2-3 weeks after the campaign ends). It'll take another 3-4 weeks for stuff to arrive after that, and we'll work as quickly as possible to get everything out the door.

We've added some buffer time into production, but are hoping we don't need it. If there are any ways to shorten the process and get you items faster, we'll definitely do whatever we can (so long as it doesn't harm the products' quality).

Timeline:

Shipping:

We're more than happy to ship internationally (with generally reasonable rates!). Shipping domestically ranges from $3 to $7 (all 7+ pins orders go on priority mail), and international goes from $5 to $13 (dependent on weight). All packages are shipped with tracking information delivered to you via email. It will take 2-5 days for most U.S. packages to arrive, and 1-2 weeks for international packages to arrive (dependent on location).

About us:

We (Mel Sayre and Sara Squires) are the owners of Alchemy Art Group, LLC, and we're an indie duo of creators pursuing our passions (and making fun & cute things along the way). We were officially founded in January, but have worked in various capacities before that. Mel ran the GW2 Artist Collective - an officially sponsored group from ArenaNet, which fielded the projects Tyrian Tarot and the Wintersday Zines - and Sara ran an independent store of pins and merch. Together, we've brought more than 46,000 items to life, with more than 10,000 of those being pins. :D

The Alchemy Art Group itself is an artist collective that has members from around the world. We're dedicated to fostering and bettering the community around us, providing a place for creatives to showcase their work, build connections and hone their crafts. For information on potentially joining, click here.

For both of us, this isn't our first crowdfunding experience (our first as admins was with Tyrian Tarot). We have regular suppliers for our projects, and are extremely comfortable with the creation process. We're also more than happy to answer questions for people just getting started, and have a community discord that anyone can join.

Looking for an immediate gift? Our store is available at alchemyartgroup.com, and we have a mailing list for our merch product lines here. We have monthly themes and new releases, and also have "limited" lines. For each, we invite contributors in our roster to participate.

Want to Connect? / Have Any Problems?

To connect with us directly, please contact alchemyartgroup@gmail.com. We're happy to talk, and we're always willing to chat about working on other projects. :) 

Links: Website | Twitter | Tumblr | Facebook 

Risks and challenges

As with any independent project, you always meet challenges of timing, production and bubble tea shortages.

For production, we use qualified suppliers (all of which we've worked with before at length). We're fairly certain of their production ranges, and also commonly have products outside of the project coming in from them. They usually inform us of delays far in advance (usually concerning the holidays). While we expect that it's unlikely, we'll update everyone immediately if there's any production issues anyone needs to be informed of and will keep a 2-week update schedule on Kickstarter (and on mailing lists). For shipping, we are TSA-certified to mail, and have shipping partners that handle generation of orders. We ship directly from home, tracked, and want to make sure this is as seamless as possible.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $9 or more About $9

    Year One: Rat

    This includes one pin of your choice from the zodiac (+2 USD for the celestials).

    Includes:
    • Enamel Pin
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    Estimated delivery
    Ships to Anywhere in the world
    27 backers
    $
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  2. Select this reward

    Pledge $10 or more About $10

    Around the World: Postcards & Stickers

    This includes all postcards and stickers unlocked!

    Includes:
    • Postcards
    • Stickers
    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
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  3. Select this reward

    Pledge $18 or more About $18

    Year Two: Ox

    This includes two pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    76 backers
    $
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  4. Select this reward

    Pledge $26 or more About $26

    Year Three: Tiger

    This includes three pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    49 backers
    $
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  5. Select this reward

    Pledge $35 or more About $35

    Year Four: Rabbit

    This includes four pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    13 backers
    $
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  6. Select this reward

    Pledge $44 or more About $44

    Year Five: Dragon

    This includes five pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    15 backers
    $
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  7. Select this reward

    Pledge $52 or more About $52

    Year Six: Snake

    This includes six pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  8. Select this reward

    Pledge $61 or more About $61

    Year Seven: Horse

    This includes seven pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  9. Select this reward

    Pledge $70 or more About $70

    Year Eight: Sheep

    This includes eight pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  10. Select this reward

    Pledge $79 or more About $79

    Year Nine: Monkey

    This includes nine pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
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  11. Select this reward

    Pledge $88 or more About $88

    Year Ten: Rooster

    This includes ten pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • 10× Enamel Pin
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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
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  12. Select this reward

    Pledge $96 or more About $96

    Year Eleven: Dog

    This includes eleven pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • 11× Enamel Pin
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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
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  13. Select this reward

    Pledge $105 or more About $105

    Year Twelve: Pig

    This includes twelve pins of your choice from the zodiac (+2 USD for the celestials). This includes all postcards and stickers unlocked!

    Includes:
    • 12× Enamel Pin
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
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  14. Select this reward

    Pledge $120 or more About $120

    The Zodiac Guardians

    This includes thirteen pins of your choice from the zodiac (+2 USD for the celestials) in a custom designed box.

    Includes:
    • 13× Enamel Pin
    • Gift Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
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  15. Select this reward

    Pledge $175 or more About $175

    The Emperor's Treasure

    All pins (up to 17), postcards (up to 3), charm (with stretch goal) and stickers (goals) unlocked in the campaign. Comes in a custom gift box and custom metal bookmark.

    Includes:
    • All Items from Campaign
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 41 backers
    $
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Funding period

- (27 days)